日本市場中 Cmode 服務

Abstract

C-mode is a cooperation between Coca-Cola and NTT-DoCoMo creating a link between DoCoMos i-mode phones, and networked softdrinks vending machines. C-mode is not just about paying for drinks with your mobile phone (actually, drinks are not charged to your phone bill), C-mode is a lot more: its a combined mobile commerce (m-commerce) platform, C-mode shows a path to leverage Japans omnipresent drink vending machines as a customer relationship management tool, and to dramatically expand the range of items being sold through softdrink vending machines: from concert tickets, to ringing tones, and in the future potentially train tickets, air tickets and many other things can be sold through Cmode.

The report gives a detailed report and analysis of C-mode, and is a must-read for telecom and wireless industry professionals, as well as vending machine specialists, content owners and distributors.

Table of Contents

• Executive Summary: C-mode = networked vending machines + i-Mode
• Agenda
• C-mode - Concepts and Overview
  • Overview
  • Initial C-mode partners (list and description of initial partners)
  • C-mode - comments and analysis
• Review of i-mode
  • Overview
  • Screen images of Official Menue sites
  • i-mode, EZweb, Jsky, H subscriber numbers and trends (1999 - 2004)
  • i-mode, EZweb (KDDI), EZweb (TuKa), Jsky, H accumulated subscriber numbers and trends (1999 - 2004)
  • i-mode users: age and gender profile (NOT just young girls...)
  • wireless internet: global picture
  • i-mode concept summary (1) general, (2) Business Models, (3) Current implementation
  • Offers tuned to users needs: value, useful, entertaining
• The C-mode vending machine
  • Photograph and description of user interface components and functions
  • User interface detials
  • Display screen and user interactivity
  • Ticket, coupon and map printing
  • Estimating future C-mode machine deployment and scope
• C-mode payment systems - the user perspective
  • Overview: components of the C-mode payment system
  • Payment streams and loyality point streams
  • Register for club C-mode membership
  • Cash prepay, C-mode prepay account
  • Purchase goods or services
  • C-mode point pass
  • C-ticket
  • Analysis of C-mode user interactions
• C-mode goods and services
  • Overview
• Club C-mode
  • Overview
  • Club C-mode scope
  • Coca-Colas perspective
• C-mode: Analysis, Scope, Trends, Risks Competition
  • C-mode: Analysis of DoCoMos perspective
  • C-mode: Analysis of Coca-Colas perspective
  • Analysis: C-mode as a platform
  • Does C-mode present value for the user?
  • C-mode trends
  • C-mode: competitive landscape
  • Risks
• Summary