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市場調查報告書
SoftBank：刺激日本電信公司的時光機企業
SoftBank- The Time Machine Company - setting Japan's telecoms on fire
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SoftBank：刺激日本電信公司的時光機企業 是由出版商Eurotechnology Japan, K.K.在2010年05月所出版的。
這份英文市場調查報告書包含149 Pages 價格從美金2375起跳。
本報告書針對網路與電信集團的SoftBank進行調查，提供集團的組織與特徵、財務實績與預測，並介紹各商業概要及行動市場的市佔率與定位，另外還彙整了端末策略、行動內容與服務等分析介紹，內容概要摘記如下。
摘要：議程
SoftBank：時光機企業
- 策略性的「時光機」投資：SoftBank的投資資本
SoftBank：集團的組織與特徵
- 企業目標
- 孫正義社長的簡介
- 組織：SoftBank的部門劃分
- 企業概要、其他
財務情報
- SoftBank的財務概要
- 日本行動業者的季收益（2005-2009年、與2010年的預測）
- 日本行動業者的季營業利益與損失（2005-2009年、與2010年的預測）、其他
SoftBank行動業務
- 概要
- 收購Vodafone K.K.之際的4項承諾
光譜與基地台
- SoftBank的基地台數
- 訊號放大器與推進器的使用數、其他
MVNO業務
SoftBank行動的日本市佔率與市場定位
- ARPU：DoCoMo、KDDI、SoftBank（2001 - 2009年）、與瑞典的比較
- 日本行動營運商的市佔率 (2004 - 2009年) 、其他
流動電話號碼可攜服務的競爭
SoftBank新消費品牌的定位：Aquos、Yahoo、iPod、史努比手機、凱蒂貓手機
SoftBank與Yahoo Japan
SoftBank與Apple
SoftBank與Disney, Disney的新MVNO
端末
Y!與S!：SoftBank的行動內容與服務
SoftBank收購Vodafone KK
SoftBank行動在合併後的整合與商標變更
寬頻固定回線服務
附錄
摘要
Abstract
Summary
SoftBank is an internet and telecommunications group led by the charismatic
Masayoshi Son. As an investment company, SoftBank achieved a 9-times return on
invested capital in companies including Yahoo Inc., and Yahoo Japan. SoftBank
succeeded to turn around the Japan' s third largest mobile operator, acquired
in 2006 from Vodafone. SoftBank introduced the iPhone 3G to Japan, and is
currently winning market share against competitors DoCoMo, KDDI and Willcom.
Table of Contents
- Executive Summary, Agenda (List of Contents)
- SoftBank - The Time-Machine Company
- Softbank strategic "Time-Machine" investments (Softbank' s 30 top
investments with capital gains, purchase and sale valuation)
- The joint innovation lab (Softbank, Vodafone, China Mobile)
- SoftBank - group structure and characteristics
- Corporate goal
- Masayoshi Son, profile and personal history
- Structure: SoftBank business segments (net sales per sector for 2006-2008)
- Corporate overview
- Softbank Telecom acquisitions, compared to Japan' s telecom landscape
- Financials
- Softbank finance
- Quarterly revenue of Japan' s mobile operators (2005-2009, with projections
to 2010)
- Quarterly operating income/loss of Japan' s mobile operators (2005-2009,
with projections to 2010)
- Quarterly net income/loss of Japan' s mobile operators (2005-2009, with
projections to 2010)
- Quarterly operating margin of Japan' s mobile operators (2005-2009, with
projections to 2010)
- Annual revenue of Japan' s mobile operators (2005-2009, with projections to
2010)
- Annual operating income of Japan' s mobile operators (2005-2009, with
projections to 2010)
- Annual net income of Japan' s mobile operators (2005-2009, with projections
to 2010)
- Capital investments of Japan' s mobile operators (2005-2009, with
projections to 2010)
- ARPU of Japan' s mobile operators (2001-2009)
- Generalized ARPU = ARPU + handset installment payments for SoftBank mobile
(quarterly, 2006-2008)
- SoftBank Mobile
- Overview
- Four committments for the turnround of Vodafone-Japan, announced after
acquisition was completed
- Spectrum and base stations
- Overview
- How many cellular base stations does Softbank have deployed?
- How many repeaters and boosters does Softbank use?
- Low power repeaters
- MVNO business
- MVNO business on eMobile' s network
- SoftBank Mobile' s market share and market position in Japan
- ARPU for DoCoMo, KDDI, Softbank for 2001-2009, compared also with the ARPU
for Sweden
- Market share of Japan' s mobile operators DoCoMo, KDDI/AU, Willcom,
Softbank, eMobile (2004 - 2009)
- Net annual growth of subscribers for Japan' s mobile operators (DoCoMo,
KDDI, SoftBank, Willcom, figures shows data for 2000 - 2008)
- Net subscriber acquisitions (2006 - 2009)
- Number portability battle
- SHARP Aquos
- Softbank' s key message in the mobile number portability (MNP) battle
- Wide games
- Positioning the new consumer brand
- Softbank + Aquos, Yahoo, iPod, Snoopy, Hello Kitty... Positioning the
new consumer brand: SoftBank
- Positioning the new brand
- Softbank and Yahoo! Japan
- Yahoo-Keitai SoftBank campaign
- Yahoo-Keitai replaces Vodafone Live!
- Power of Yahoo in Japan: pagwviews of Japan' s top internet sites (December
2008)
- Yahoo financials: annual revenue, operating revenue, net income (1998 -
2009)
- Yahoo financials: annual operating margin (1998 - 2009)
- Market cap of Yahoo KK, vs Yahoo Inc
- Market caps of Yahoo KK, SONY and Nintento
- Softbank and Apple
- iPod and Softbank
- iPod + Softbank brand association
- Softbank and iPhone
- Apple iPhone 3G
- How many iPhones have been sold in Japan?
- Impact of the iPhone in Japan
- Softbank and Disney, Disney' s new virtual mobile operations (MVNO)
- Softbank and Disney/ Pixar
- Disney' s MVNO in cooperation with Softbank
- Disney mobile (MVNO)
- Handsets
- Softbank' s handset strategy
- Surfboard showcase handsets in Softbank stores
- Co-branding: Hello-Kitty handsets
- Swarovski phones
- Pantone phones in 20 Pantone colors
- Pantone handsets- new series
- Y! and S! - SoftBank Mobile content and services
- Softbank replaces Vodafone Live! by Y! and S! services
- Yahoo! keitai services
- S! services
- Bluetooth based chika-game
- Softbank' s challenge
- The Vodafone KK acquisition by Softbank
- Softbank acquires Vodafone KK
- The Vodafone KK acquisition - overview of the transaction
- Masayoshi Son' s targets
- Risks and opportunities of Softbank Mobile' s (x-Vodafone Japan' s)
turn-round
- Softbank' s challenge
- Softbank Mobile post-merger integration and rebranding
- Softbank' s post merger actions
- Number of 3G base stations and coverage
- Rebranding campaigns
- Rebranding
- Broadband fixed line services
- Japan-Telecom
- Fixed line markets
- Basic phone services
- Broadband
- Annex: the Vodafone drama leading to Softbank' s acquisition of Vodafone
Japan
- J-Phone - Vodafone - SoftBank
- Japan Telecom and J-Phone
- J-Phone' s success story
- Vodafone' s acquisition of Japan Telecom including J-Phone
- J-Phone - Vodafone
- "Vodafone 3G Global Standard" handsets and "One Vodafone"
- Why did the October 2004 re-lanch of 3G fail?
- Investments
- Vodafone / Softbank' s four (4) separate 3G launches in Japan
- Market shares in Japan' s 3G market
- Vodafone' s turn round plans
- Love teikaku (low flat voice and email plan)
- Focus on the KDDI / AU vs Vodafone battle
- Monthy subscribers gain / loss figures
- Summary of Vodafone' s struggle in Japan
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