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市場調查報告書
全球風力發電機市場及策略:2011∼2025年
Global Wind Turbine Markets and Strategies: 2011-2025
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全球風力發電機市場及策略:2011∼2025年 是由出版商Emerging Energy Research在2011年08月所出版的。
這份英文市場調查報告書價格從美金4950起跳。
2011年的全球風力發電機產業，在設備基礎上，預計將寫下39.2GW這個比2010年的實際成果要更為下滑的記錄。這個市場狀況的變化，讓OEM面臨嚴苛的環境，為了應付從2008年全球性經濟不景氣後，難以提升的需求量，業者正在苦戰。最近競爭激烈化及供給過剩的情勢，對購買相當有利。
本報告提供全球風力發電機市場到2025年為止的成長預測，彙整風力發電機市場的佔有率和趨勢、供應鏈的競爭、主要企業的策略性簡介，為您概述為以下內容。
第1章 摘要整理
第2章 全球風力發電機市場預測
- 全球風力發電預測:2011∼2025年
- 全球境內風力發電預測:2011∼2025年
- 全球離岸式風力市場預測:2011∼2025年
第3章 風力發電機市場的趨勢與預測
- 風力發電電力供給的主流
- 平均發電機尺寸增大至1.5MW
- 各發電機尺寸市場預測
- 全球
- 歐洲
- 北美
- 亞太地區
- 其他地區
- 境外風力發電機尺寸的預測
- 風力發電機價格的趨勢與預測
- 全球市場規模的演變
- 歐洲的境外風力發電機價格
- 北美的境外風力發電機價格
- 亞太地區的境外風力發電機價格
- 全球境外風力發電機價格
- 全球投資的預測
- 全球不同規模工程的趨勢
第4章 風力發電機供給的競爭趨勢
- 風力發電機的市場佔有率分析
- 不同地區的市場佔有率
- 不同尺寸發電機的全球市場佔有率
- 境外發電機的市場佔有率
- 風力發電機OEM的競爭分析
- 產品及技術策略
- 風力發電機銷售策略
- 風力發電機的製造策略
- 維護管理策略
第5章 風力發電機OEM簡介
- AccionaWindpower
- Alstom Wind
- AREVAWind
- Clipper Windpower
- Dongfang Turbine Co.
- Enercon GmbH
- Fuhrlander AG
- Gamesa Eolica SA
- GE Energy
- Mitsubishi Heavy Industries (MHI)
- Nordex AG
- REpower Systems
- Siemens Wind Power
- SinovelWind Group Co.
- Suzlon Energy
- Vestas Wind Systems
- WinWinD Ltd.
- Xinjiang Goldwind Science & Technology
- 亞太地區的新興OEM
- 歐洲的新興OEM
- 南北美洲的新興OEM
Abstract
The global wind turbine industry is expected to see its first drop in
year-on-year installations in 2011, after installing a record 39.2 GW in 2010.
This change in market conditions has left 0EMs in a challenging environment,
struggling to respond to complex demand patterns that have been shifting since
the onset of the global financial crisis in 2008. Intensifying competition in
the near- term along with capacity oversupply will mean maintaining market
power in buyers' hands.
0EMs are attempting to position themselves according to where longer-term
market recovery is expected, aligning their production capacities with the new
realities of demand. To overcome current market conditions, 0EMs must increase
their value offering through improved production strategies and new product
rollouts, while keeping costs low.
Which 0EMS have the ability to be successful in a buyer' s market? What are the
strategies allowing for this success? How will the market shake out anti who
is positional to tap recovering growth?
IHS EER' s new market study, Global Wind Turbine Markets and Strategies:
2011-2025, provides the most current analysis available of global wind turbine
markets, including the strategies of leading and emerging turbine
manufacturers, the competitive positioning of these players in the global
market, and the challenges they face going forward.
Key trends highlighted in IHS EER' s new study include:
- Future growth opportunities in Asia, European offshore and emerging
markets: Turbine capacity investments in US and European onshore have
eased during an ongoing period of uncertainty. at the same time, expansion
plans in Brazil, India, China and offshore in Europe are rushing ahead. as a
result, 0EMs are faced with difficult strategic decisions, weighing the
options of entering unchartered territories against entering highly contested,
growing markets.
- OEMs adapt production strategies to shifting demand: 0ver exposure
in mature markets experiencing demand slumps coupled with critical mass in
emerging markets justifying local production are reshuffling 0EM strategies.
0EMs are rationalizing their global production capacity to match the
industry' s structural shifts, facing adjusted projected demands.
- New product rollouts key to differentiation: 0EMs are scaling their
products toward 3 MW and larger while dev eloping new products for medium- and
low-wind speed sites in Europe, India, and increasingly the US. In addition, a
wave of offshore specific models will hit the market from 2014. Efficiency and
reliability will be among key factors for 0EMs to gain competitive advantages
as market share competition heats up.
Exhibit: Global Wind Turbine Manufacturing trends by Region
STUDY HIGHLIGHTS
GlobalWind Power Market Forecasts: 2011 - 2025
- Global OnshoreWind Forecasts
- Global OffshoreWind Forecasts
- Forecasts By Region: Europe, North America, Asia Pacific
Wind Turbine OEM Positioning
- Product and Technology Strategies
- Geographic Footprints
- Wind Turbine OEM Production Strategies
- Sales Strategies
Wind Turbine OEM Strategy Profiles
- 20+ LeadingWind Turbine OEMs
- Emerging Chinese and Korean OEMs
- Emerging OEMs in Europe and the Americas
Wind Turbine Trend Analysis
- Procurement Trends
- Turbine Size Trends
- Project Size Trends
- Pricing Trends
Wind Turbine Market Share
- By Turbine Size (under 1.00 MW, 1.00 MW to 1.49 MW, 1.50 to 1.99 MW, 2.00
MW-2.49 MW, 2.50-2.99 MW, 3.00 and above, offshore)
- By Region ((Europe, North America , Asia Pacific, Latin and South America,
Africa, and the Middle East)
Table of Contents
I. EXECUTIVE SUMMARY
II.GLOBALWINDMARKET FORECASTS
1. GlobalWind Power Forecasts: 2010-2025
- Annual Capacity Added to Surpass 67 GW in 2025
2. Global Onshore WindMarket Forecasts: 2010-2025
- Europe OnshoreWind
- North America Onshore Wind
- Asia Pacific OnshoreWind
- Latin America OnshoreWind
- Africa and the Middle East Onshore Wind
3. Global OffshoreWindMarket Forecasts: 2010-2025
- Europe OffshoreWind
- North America Offshore Wind
- Asia Pacific OffshoreWind
III. WIND TURBINEMARKET TRENDS AND FORECASTS
1. Wind Emerges into Mainstream Power Supply
2. Average Turbine Size Continues to Scale Up to 1.5 MW
3. Wind Turbine Market Forecasts by Turbine Size
- GlobalWind Turbine Size Forecast
- EuropeWind Turbine Size Forecast
- North AmericaWind Turbine Size Forecast
- Asia PacificWind Turbine Size Forecast
- Rest ofWorld Wind Turbine Size Forecast
- OffshoreWind Turbine Size Forecast
4. Wind Turbine Pricing Trends and Forecast
- Global Market Size Evolution
- Europe OnshoreWind Turbine Pricing
- Announced Orders Vary Greatly in Price and Size
- Europe Pricing Scenario: Reduced Volatility in 2010, Consolidation Leads to Greater Stability in 2011 - 2020
- North America Onshore Wind Turbine Pricing
- Turbine Prices Nearing Bottom
- North America Pricing Scenario: Market Remains Close to 2009 Levels
- Asia Pacific OnshoreWind Turbine Pricing
- Scope of Supply Wide-Ranging, with Rapid Growth, New Entrant Proliferation
- China Turbine Prices Reflect Learning Curve, Shift to Local Sourcing
- Economies of Scale, Evolving Demand Factors to Perpetuate Competitive Chinese Turbine Pricing
- Global OffshoreWind Turbine Pricing
- UK Round 3, Partnering Important Milestones for Cost Reduction
- Global Investment Outlook
5. Trends inWind Project Size
- Global Onshore Project Size Trends
- Global Offshore Project Size Trends
IV. COMPETITIVE TRENDS INWIND TURBINE SUPPLY
1. Wind Turbine Market Share Analysis
- Market Share by Region
- Europe' s Mature Market Structure Consolidates Around Leading Players
- North America Market Led by GE as Foreign Firms Move In
- Asia Pacific Increasingly Supplied by Locally-Based Manufacturing Plants and Emerging Chinese Vendors
- Small Latin American Market Leaves Room for Few Players
- Gamesa Virtually Only Player in Africa/Middle East Market
- Global Market Share by Turbine Size
- Under 1.00 MW Segment Dwindling; Some Opportunities in Emerging Markets and Europe
- 1.00 MW to 1.49 MW Segment Phasing Out as Vendors Move to 2.00 MW and Larger Turbines
- 1.50 MW to 1.99 MW Segment Platform for Larger Turbine Development
- 2.00 MW to 2.49 MW Turbines Core Segment for Multi-Megawatt Players
- Few Players Active in the 2.50 MW to 2.99 MW Segment
- 3.0 MW and Larger Turbines Push the Market to a New Scale
- Offshore Turbine Market Share
Competitive Analysis ofWind Turbine OEMs
- Product and Technology Strategies
- Vendors Adapt Their Dual-Product Strategy to Compete Globally
- Market Potential and Internal R&D
- Capacities Defines Product Development
- Generator Technology Upgrades Increase as Turbines Scale
- Key Players Increase Direct-Drive Offer
- Weight and Logistics Condition Generator Size Increase
- Offshore Turbine Offerings Increase as New Vendors Enter the Market
- Wind Turbine Sales Strategies
- Demand Contraction Easing in the US
- Long-Term Utility Plans, PoliticalWill, and Offshore Growth Sustain Demand in Europe
- Asia Pacific Dominated by Chinese, Capturing Bulk of Orders
- The Client is King: The Days of a Seller' s Market Are Over
- Frame Agreements Improve Capacity Utilization
- Market Diversification Key to Manage Order Book Risk
- Vendors Adjust Order Terms, Scope of Supply to Compete for Dwindling Orders in a Buyer' s Market
- Wind Turbine Manufacturing Strategies
- Consolidated Europe Manufacturing Builds on Investments in Iberia, Offshore OEMs Intensify Competitive North American Landscape
- China Targeted in Asia Pacific Manufacturing Investments, Wind Industry Build-Out
- Operations and Maintenance Strategies
- Turbine Suppliers Vary O&M Offer
V. WIND TURBINE OEMPROFILES
- AccionaWindpower
- Alstom Wind
- AREVAWind
- Clipper Windpower
- Dongfang Turbine Co.
- Enercon GmbH
- Fuhrlander AG
- Gamesa Eolica SA
- GE Energy
- Mitsubishi Heavy Industries (MHI)
- Nordex AG
- REpower Systems
- Siemens Wind Power
- SinovelWind Group Co.
- Suzlon Energy
- Vestas Wind Systems
- WinWinD Ltd.
- Xinjiang Goldwind Science & Technology
- Emerging Asia Pacific OEMs
- Baoding Huide Wind Power Engineering Co. (Baoding Huide)
- Beijing Beizhong Steam Turbine Generator Co. (Beizhong)
- CSIC Chongqing HaizhuangWindpower
- Equipment Co. (CSIC Haizhuang)
- CSR Zhuzhou Electric Locomotive Research Institute (CSR ZELRI)
- Doosan Heavy Industries & ConstructionEnvision Energy
- Guangdong MingyangWind Power Technology Co. (Mingyang)
- Guodian United Power Technology Co. (Guodian United Power)
- Hunan Hara XEMC Windpower Co. (Hunan Hara XEMC)
- HyosungWind Power Holdings Co.
- Hyundai Heavy Industries
- Jiangsu XinyuWind Power Equipment Co. Ltd (CPC New Unite)
- Kenersys
- Liaoning GaoKe Energy Group (A-Power/GaoKe)
- Samsung Heavy Industries
- Sewind Co.
- Shenyang HuachuangWind Energy Corp. (Huachuang)
- Unison Co.
- Zhejiang HuayiWind (HeWind)
- Zhejiang Yunda (Windey)Wind Power Co.
- Emerging Europe OEMs
- BARD Holding
- e.n.o. Energy
- Eolica del Zenete (EOZEN)
- Leitwind
- M.Torres Olvega Industrial
- PowerWind GmbH
- Emerging North and South America OEMs
- DeWind Co. (Daewoo)
- IMPSAWind
- Northern Power Systems
- Pioneer Power Solutions Inc.
全球風力渦輪市場需求的變化
2011年08月22日
Global Information, Inc.已開始銷售美國市場調查公司Emerging Energy Research所發行的報告書「Global Wind Turbine Markets and Strategies: 2011-2025 (全球風力發電機市場及策略:2011∼2025年)」
為因應美國及歐洲持續需求的下跌，全球風力渦輪業界持續重組。接受訂貨的減少與生產能力過剩，帶給渦輪銷售者如何將生產能力與實際需求契合的課題。同時，OEM在各種地區展開企業，幾個例子中亦顯示他們的技術據點正在多角化。
然而2011年的預測中，預估需求的下跌情形會小於2010年，2011年從第2季開始訂貨會有上升趨勢。由於美國市場的復甦和中國市場持續成長，預測2012年供給水準約為43GW，2020年則超過60GW。
該報告提供市場預測、競爭分析、產品投資組合策略及企業簡介等，回答以下的疑問。
- 哪個OEM具備在市場成功的能力
- 何謂成功的策略
- 市場如何再生？誰掌握了復甦之鑰？
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