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市場調查報告書

韓國的動畫市場:策略與趨勢·市場機會

Animation Industry in South Korea: Strategies Trends & Opportunities

出版商 Digital Vector, Inc. 商品編碼 270736
出版日期 內容資訊 英文 110 Pages
商品交期: 最快1-2個工作天內
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韓國的動畫市場:策略與趨勢·市場機會 Animation Industry in South Korea: Strategies Trends & Opportunities
出版日期: 2013年05月20日 內容資訊: 英文 110 Pages
簡介

韓國是全球第4位動畫生產國,動畫內容約90%來自外國動畫工作室的外包。韓國動畫產業每年約生產17萬8000分的內容。該產業規模約達5億4500萬美元,以年率8-10%成長中。動畫相關的角色商品·授權銷售額則上升到約60億美元。韓國有500個以上的動畫工作室,僱用8萬6,000以上人口。

本報告提供韓國動畫產業的發展過程和現狀等調查分析,提供產業情形,市場規模·成長預測,經營模式,商務策略,風險與課題,主要工作室等彙整,為您概述為以下內容。

簡介

  • 亞洲社會的動畫
  • 當地動畫產業的建立
    • 當地內容生產
    • 成功的經營模式
  • 成功促進因素
  • 亞洲動畫融資的模式
  • 亞洲的著作權連鎖
  • 外國動畫風格的影響
    • 外國動畫的受歡迎度
  • 亞洲的動畫生產趨勢
  • 亞洲的動畫聯合製作
  • 亞洲和外國動畫工作室的合作
  • 以外國動畫為中心的爭論
  • 亞洲的動畫工作室

韓國

  • 產業的上市
  • 韓國動畫工作室的功能
  • 變化的經營模式
    • 超越轉包的一條線
    • 投資:產業各群組
    • 產業結構的變化
    • 其他各國的成功
  • 產業的現狀
    • 政府支援
    • 跟海外合作夥伴的合作
    • 主要趨勢
    • 當地內容
  • 韓國的動畫生產全世界的成功
    • THE PORORO PHENOMENON
    • LEAFIE, A HEN INTO THE WILD
  • 課題
  • 韓國的動畫工作室策略
    • 海外行銷
  • 市場機會
    • 韓國動畫產業的規模
  • 韓國動畫工作室的統計
  • 未來預測
  • 韓國的動畫學校
  • 韓國的動畫工作室

圖表

目錄

The most authoritative Indian Animation Industry Analysis

South Korea is the fourth largest producer of animation globally. About 90% of its animation content is outsourced from foreign animation studios. South Korea has emerged as an animation powerhouse and is one of the largest suppliers of television animation in the world. Korea has been an important animation country for more than 30 years, mainly as an overseas producer for North American, European, and Japanese studios.

A recent trend in the South Korean animation industry is the proliferation of in-house animation productions by local animation companies. Since the late 1990s, a large number of television

series and feature films from these companies have entered production. This was triggered by the slowing of overseas demand as well as the creation of quality local talent. Korean animators increasingly are seeking overseas exhibition of their original content through screenings at international festivals and competitions and at home-grown events such as SICAF, seminars, and conferences.

Korea's animation industry is facing a turning point. The country used to serve as a cheap production base for foreign animation houses. There has been a change in roles with the industry increasingly producing local content.

The locally developed content is giving tough competition for content from overseas destinations.

In order to promote local animation productions, the Korean government has put in place regulations which ensure that the Broadcast Stations a show certain percentage of local animation titles. The Korean government has listed animation as the most competitive industry for the 21st century. The government has provided tax breaks by changing animation's industrial classification and providing several enabling services to producers.

MARKET WATCH

South Korean animation industry has the capacity to produce about 178,000 minutes of animation content every year. The size of the Korean animation industry is about US$ 545 million and the industry is growing at the rate of about 8-10%. Animation related character merchandising and licensing sales arising is about US $ 6 billion. In Korea there are more than 500 animation studios, which employ over 86,000 animation professional.

Table of Contents

Introduction

  • Animation in Asian Societies
  • Establishment of Local Animation Industry
    • LOCAL CONTENT PRODUCTIONS
    • SUCCESSFUL BUSINESS MODELS
  • Drivers for Success
  • Models for Animation financing in Asia
  • Copyright Chain in Asia
  • Influence of Foreign Animation Styles
    • POPULARITY OF FOREIGN ANIMATION
  • Trends in Animation Production in Asia
  • Animation Co-Productions in Asia
  • Collaboration among Asian and Foreign Animation Studios
  • Controversies Surrounding Foreign Animation
  • Animation Studios in Asia

South Korea

  • Emergence of the Industry
  • Functioning of Korean Animation Studios
  • Changing Business Models
    • GOING BEYOND SUBCONTRACTING
    • INVESTMENTS BY INDUSTRIAL GROUPS
    • CHANGES IN INDUSTRY STRUCTURE
    • SUCCESS IN OTHER COUNTRIES
  • Current State of the Industry
    • GOVERNMENT SUPPORT
    • COLLABORATION WITH OVERSEAS PARTNERS
    • KEY TRENDS
    • LOCAL CONTENT
  • Globally Successful Korean Animation Productions
    • THE PORORO PHENOMENON
    • LEAFIE, A HEN INTO THE WILD
  • Challenges
  • Strategies for Korean Animation Studios
    • OVERSEAS MARKETING
  • Market Opportunity
    • SIZE OF THE KOREAN ANIMATION INDUSTRY
  • Statistics on Animation Studios in Korea
  • Future Outlook
  • Animation Schools in Korea
  • Animation Studios in Korea

Figures and Tables

  • TABLE 1: ANIMATION MOVIE CO-PRODUCTIONS
  • TABLE 2: KEY ANIMATION STUDIOS IN ASIA
  • FIGURE 1: COST-QUALITY MATRIX OF ANIMATION IN ASIA
  • FIGURE 2: COST OF PRODUCING ONE EPISODE OF ANIMATION IN ASIA
  • FIGURE 3: ANNUAL ANIMATION OUTPUT IN ASIA
  • TABLE 3: ANIMATION MOVIES PRODUCED IN ASIA
  • FIGURE 4: EARLY KOREAN ANIMATION PRODUCTIONS
  • TABLE 4:IN-HOUSE ANIMATION CONTENT DEVELOPED BY KOREAN STUDIOS
  • FIGURE 5: PROMINENT KOREAN ANIMATION PRODUCTIONS
  • FIGURE 6: PORORO
  • FIGURE 7: PORORO THE MOVIE
  • FIGURE 8: LEAFIE, A HEN INTO THE WILD
  • FIGURE 9: SIZE OF KOREAN ANIMATION INDUSTRY
  • FIGURE 10: KOREAN MARKET FOR ANIMATION-RELATED MERCHANDISE
  • FIGURE 11: NUMBER OF ANIMATION STUDIOS IN KOREA
  • FIGURE 12: ANIMATION STUDIOS IN KOREA BASED ON SIZE
  • FIGURE 13: ANIMATION STUDIOS IN KOREA BASED ON CAPABILITIES
  • FIGURE 14: ANIMATION STUDIOS IN KOREA BASED ON APPLICATIONS
  • FIGURE 15: PEOPLE EMPLOYED IN THE KOREAN ANIMATION INDUSTRY
  • FIGURE 16: COST OF PRODUCING ONE EPISODE OF ANIMATION IN KOREA
  • FIGURE 17: ANIMATION OUTPUT OF KOREAN ANIMATION INDUSTRY
  • FIGURE 18: BREAK-UP OF ANIMATION OUTPUT OF KOREAN ANIMATION INDUSTRY
  • FIGURE 19: 3D ANIMATION SALARIES IN KOREA
  • FIGURE 20: 2D ANIMATION SALARIES IN KOREA
  • FIGURE 21: FLASH ANIMATION SALARIES IN KOREA
  • FIGURE 22: GAMING SALARIES IN KOREA
  • TABLE 5: ANIMATION SCHOOLS IN KOREA
  • TABLE 6: KOREA'S LEADING ANIMATION STUDIOS
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