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市場調查報告書

中國的動畫市場:策略與趨勢·市場機會

Animation Industry in China: Strategies Trends & Opportunities

出版商 Digital Vector, Inc. 商品編碼 270735
出版日期 內容資訊 英文 125 Pages
商品交期: 最快1-2個工作天內
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中國的動畫市場:策略與趨勢·市場機會 Animation Industry in China: Strategies Trends & Opportunities
出版日期: 2013年05月20日 內容資訊: 英文 125 Pages
簡介

中國的動畫產業規模,每年約生產26萬6,600分動畫內容。主要動畫產業的據點是杭州,深圳,瀋陽及無錫。中國的動畫工作1件外包服務成本約為6萬∼7萬美元美元。

本報告提供中國動畫產業的發展過程和現狀等調查分析,提供產業情形,市場規模·成長預測,經營模式,商務策略,風險與課題,主要工作室等彙整,為您概述為以下內容。

簡介

  • 亞洲社會的動畫
  • 當地動畫產業的建立
  • 成功促進因素
  • 亞洲動畫融資的模式
  • 亞洲的著作權連鎖
  • 外國動畫風格的影響
  • 亞洲的動畫生產趨勢
  • 亞洲的動畫聯合製作
  • 亞洲和外國動畫工作室的合作
  • 以外國動畫為中心的爭論
  • 亞洲的動畫工作室

中國

  • 產業的現狀
    • 主要趨勢
    • 課題
    • 當地內容的需求
    • 政府支援
    • 市場機會
  • 中國的TV動畫市場
    • 中國的動畫價值鏈
    • 中國的TV動畫市場上主要課題
  • 中國動畫工作室的經營模式
    • 收益模式
    • 成本結構
    • Thru the Moebius Strip:3D動畫電影
  • 中國動畫產業的規模
  • 中國動畫工作室的統計
  • 風險
  • 未來預測
  • 中國動畫工作室的策略
  • 提供中國的主要動畫工作室

圖表

目錄

Abstract

The most authoritative Indian Animation Industry Analysis

The cost of labor in China is one of the lowest in the world. This coupled with the large pool of animators is attracting animation outsourcing to China. China probably has the largest number of animators in the world and the country is attracting large amounts of post-production jobs.

China has seen a proliferation of the broadcasting industry. Earlier Chinese viewers had only one option. Currently there are hundreds of television stations spread across China, which compete with one another.

The leading studios have made large scale investments in training employees and attracting and retaining talented animation professionals, who include artists, directors and production staff. The key factor which is driving the flow of outsourcing of animation jobs to China is the low cost labour as well as the availability of a large talent pool of animation professionals.

The rapid export growth of animation content can be attributed to the emphasis on originality and creativity among Chinese animators. The industry previously operated as an outsourcing destination for overseas studios. But the industry over the recent past has restructured itself with a shift in focus to creating original animation productions and ownership of Intellectual property.

Chinese animation has started to gain acclaim around the world, becoming increasingly popular in Southeast Asia and the Middle East. A popular Chinese cartoon called Pleasant Goat and Big Big Wolf has been translated into 17 languages and shown in over 50 countries and regions.

MARKET WATCH

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Chinese animation industry produces about 266,600 minutes of animation content every year. Foreign animation films dominate the market with more than 60% of television animation being of foreign origin. In China, there are about 8,000 animation studios. The key animation industrial bases in China are Hangzhou, Shenzhen, Shenyang and Wuxi. The Chinese animation industry is growing at the rate of about 10-15% YoY. The cost of outsourcing one episode of animation work to China is about US$ 60,000 - 70,000.


Getting the most from our research analysis

We provide key insights into the entire industry value chain

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Digital Vector is a research and consultancy firm offering services to leading clients across the world which includes executives, researchers, analysts and consultants. The analyst team of researchers and consultants has expertise in various aspects of industries such as Animation, Media, Retail, Life Sciences, Mobile Technologies, Telecommunications and Transportation.


Digital Vector publishes research reports that help the clients formulate and implement strategies by offering expert analysis and forecasts. We provide key insights into the entire value chain including market sizing, forecasting, segmentation, competitive benchmarking, industry and market analysis, product analysis, trends analysis, company profiles, supplier , distributor analysis and product launch strategies.

We offer custom research and consulting services drawing upon the strength of our highly qualified analysts many of who are

PhDs and MBAs from premier business schools. Our globally distributed business model enables us to offer high quality services at the same time keeping a control over costs.

Aided by sophisticated market analysis tools and our proprietary framework, we offer the most in-depth and focused analysis. This is made possible by the rigorous research methodology, which includes extensive Primary Research supported by indepth Secondary Research using advanced quantitative and qualitative analysis.

Being an independent research and consultancy firm, Digital Vector offers an objective analysis of markets and technologies. Digital Vector's custom consulting services are much valued by clients for our clear, accurate and executable strategies aimed to increase firm and customer value and producing measurable results.

Table of Contents

Introduction

  • Animation in Asian Societies
  • Establishment of Local Animation Industry
    • LOCAL CONTENT PRODUCTIONS
    • SUCCESSFUL BUSINESS MODELS
  • Drivers for Success
  • Models for Animation financing in Asia
  • Copyright Chain in Asia
  • Influence of Foreign Animation Styles
    • POPULARITY OF FOREIGN ANIMATION
  • Trends in Animation Production in Asia
  • Animation Co-Productions in Asia
  • Collaboration among Asian and Foreign Animation Studios
  • Controversies Surrounding Foreign Animation
  • Animation Studios in Asia

China

  • Current State of the Industry
    • KEY TRENDS
    • CHALLENGES
    • DEMAND FOR LOCAL CONTENT
  • Introduction
  • Animation in Asian Societies
  • Establishment of Local Animation Industry
    • LOCAL CONTENT PRODUCTIONS
    • SUCCESSFUL BUSINESS MODELS
  • Drivers for Success
  • Models for Animation financing in Asia
  • Copyright Chain in Asia
  • Influence of Foreign Animation Styles
    • POPULARITY OF FOREIGN ANIMATION
  • Trends in Animation Production in Asia
  • Animation Co-Productions in Asia
  • Collaboration among Asian and Foreign Animation Studios
  • Controversies Surrounding Foreign Animation
  • Animation Studios in Asia
  • China
  • Current State of the Industry
    • KEY TRENDS
    • CHALLENGES
    • DEMAND FOR LOCAL CONTENT
    • GOVERNMENT SUPPORT
    • MARKET OPPORTUNITY
  • Chinese Market for TV Animation
    • CHINESE TV ANIMATION VALUE CHAIN
    • KEY CHALLENGES IN THE CHINESE MARKET FOR TV ANIMATION
  • Business Models of Animation Studios in China
    • REVENUE MODELS
    • COST STRUCTURE
    • THRU THE MOEBIUS STRIP - 3D ANIMATION MOVIE
  • Size of the Chinese Animation Industry
  • Statistics on Animation Studios in China
  • The Risks
  • Future Outlook
  • Strategies for Animation Studios in China
  • Animation Studios in China

Figures and Tables

  • TABLE 1: ANIMATION MOVIE CO-PRODUCTIONS
  • TABLE 2: KEY ANIMATION STUDIOS IN ASIA
  • FIGURE 1: COST-QUALITY MATRIX OF ANIMATION IN ASIA
  • FIGURE 2: COST OF PRODUCING ONE EPISODE OF ANIMATION IN ASIA
  • FIGURE 3: ANNUAL ANIMATION OUTPUT IN ASIA
  • TABLE 3: ANIMATION MOVIES PRODUCED IN ASIA
  • TABLE 4: LEADING ANIMATION STUDIOS IN CHINA FOR TV ANIMATION CONTENT PRODUCTION
  • TABLE 5: LEADING CITIES IN CHINA FOR TV ANIMATION CONTENT PRODUCTION
  • TABLE 6: LEADING INDUSTRY CENTRES IN CHINA FOR TV ANIMATION CONTENT PRODUCTION
  • TABLE 7: LEADING PROVINCES AND KEY INSTITUTIONS IN CHINA FOR TV ANIMATION CONTENT PRODUCTION
  • TABLE 8: ANIMATION CONTENT DEVELOPED BY CHINESE STUDIOS
  • TABLE 9: CHINESE GOVERNMENT POLICIES FOR ANIMATION INDUSTRY
  • TABLE 10: CHINESE GOVERNMENT FUNDING FOR ANIMATION INDUSTRY
  • FIGURE 4: THRU THE MOEBIUS STRIP
  • FIGURE 5: SIZE OF CHINESE ANIMATION INDUSTRY
  • FIGURE 6: ANIMATION CONTENT DEMAND VS. SUPPLY IN CHINA
  • FIGURE 7: VALUE OF CHINESE ANIMATION CONTENT DEMAND VS. SUPPLY
  • FIGURE 8: COST OF PRODUCING ONE EPISODE OF ANIMATION IN CHINA
  • FIGURE 9: NUMBER OF ANIMATION STUDIOS IN CHINA
  • FIGURE 10: ANIMATION STUDIOS IN CHINA BASED ON SIZE
  • FIGURE 11: ANIMATION STUDIOS IN CHINA BASED ON CAPABILITIES
  • FIGURE 12: ANIMATION STUDIOS IN CHINA BASED ON APPLICATIONS
  • FIGURE 13: PEOPLE EMPLOYED IN THE CHINESE ANIMATION INDUSTRY
  • FIGURE 14: ANIMATION OUTPUT OF CHINESE ANIMATION INDUSTRY
  • FIGURE 15: BREAK-UP OF ANIMATION OUTPUT OF CHINESE ANIMATION INDUSTRY
  • FIGURE 16: 3D ANIMATION SALARIES IN CHINA
  • FIGURE 17: 2D ANIMATION SALARIES IN CHINA
  • FIGURE 18: FLASH ANIMATION SALARIES IN CHINA
  • FIGURE 19: GAMING SALARIES IN CHINA
  • TABLE 11: LIST OF ANIMATION SCHOOLS IN CHINA
  • TABLE 12: CHINA'S LEADING ANIMATION STUDIOS
  • TABLE 13: TOP TEN ANIMATION STUDIOS IN CHINA
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