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市場調查報告書

印度的動畫市場:策略與趨勢·市場機會

Animation Industry in India: Strategies Trends & Opportunities

出版商 Digital Vector, Inc. 商品編碼 270734
出版日期 內容資訊 英文 125 Pages
商品交期: 最快1-2個工作天內
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印度的動畫市場:策略與趨勢·市場機會 Animation Industry in India: Strategies Trends & Opportunities
出版日期: 2013年05月20日 內容資訊: 英文 125 Pages
簡介

印度的動畫產業規模目前推計為2億4,700萬美元,並正以年度15-20%的速度成長。印度的動畫產業雇用了8萬以上的人口,孟買,海德拉巴,清奈及班加羅爾等城市有650個以上的動畫工作室。印度的2D動畫工作1件外包服務成本約為7萬1,000美元。

本報告提供印度動畫產業的發展過程和現狀等調查分析,提供產業情形,市場規模·成長預測,經營模式,商務策略,風險與課題,主要工作室等彙整,為您概述為以下內容。

簡介

  • 亞洲社會的動畫
  • 當地動畫產業的建立
  • 成功促進因素
  • 亞洲動畫融資的模式
  • 亞洲的著作權連鎖
  • 外國動畫風格的影響
  • 亞洲的動畫生產趨勢
  • 亞洲的動畫聯合製作
  • 亞洲和外國動畫工作室的合作
  • 以外國動畫為中心的爭論
  • 亞洲的動畫工作室

印度

  • 印度動畫產業的現狀
    • 印度的媒體·娛樂產業
    • 主要趨勢
    • 課題
  • 印度動畫工作室的經營模式
    • 收益模式
    • 成本結構
    • 公司內部動畫企劃範例
    • 印度第一個完全國產電影
  • 印度動畫產業的規模
    • 國內需求的上升和本地生產的增加
  • Chhota Bheem:成功的本地動畫生產
  • 印度動畫工作室的統計
  • 風險
  • 未來預測
  • 印度動畫工作室的策略
  • 印度的動畫學校
  • 印度的主要動畫工作室

圖表

目錄

Abstract

The most authoritative Indian Animation Industry Analysis India offers

India offers the benefits of lower production costs, strong creative and technical skills, and a large population of people fluent in English. Contract work for foreign companies has helped production studios in India build the domestic animation market, resulting in a spate of commercials, TV shows, educational videos and feature films Studios incorporating 2D and 3D animation, computer-generated special effects, and live action in their productions.

Larger studios throughout the world are increasingly relying on India's talent and resources. However in terms of the quality of the work done, Indian animation studios have still not graduated into the big league. Indian animation companies are moving up the value chain to own and co-produce intellectual property rights. This is a shift from the model of outsourcing animation production from international studios. The Indian animation companies are also focusing on strategic alliances with overseas studios with the eye to establish a presence in the global animation market.

Indian studios are developing rapidly and a trend being witnessed is one of modularization of animation wherein expert from multiple animation companies, come together to execute specific functions in the production value chain. Some work on the design, storyboarding, layouts etc. while others focus more on other elements of the process i.e. animation, texturing, lighting etc. These were models which had been perfected previously in mature animation countries such as Korea. This model is being increasingly adopted by Indian animation studios based on the ability of the studios to be process driven enough to distribute the work in modular units without loss of time or quality.

MARKET WATCHMARKET WATCH

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The current size of the industry is estimated at US$ 247 million and estimated to be growing at 15-20% per annum. The Indian animation industry employs over 80,000 people. The cost of outsourcing one of 2D animation work to India is about US$ 71,000. There are over 650 animation studios in India located in cities such as Mumbai, Hyderabad, Chennai and Bangalore. Leading animation houses in India include DQ Entertainment, Crest Animation, Toonzanimation, Big Animation and UTV Toons.


Getting the most from our research analysis

We provide key insights into the entire industry value chain.

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Digital Vector is a research and consultancy firm offering services to leading clients across the world which includes executives, researchers, analysts and consultants. The analyst team of researchers and consultants has expertise in various aspects of industries such as Animation, Media, Retail, Life Sciences, Mobile Technologies, Telecommunications and Transportation.


Digital Vector publishes research reports that help the clients formulate and implement strategies by offering expert analysis and forecasts. We provide key insights into the entire value chain including market sizing, forecasting, segmentation, competitive benchmarking, industry and market analysis, product analysis, trends analysis, company profiles, supplier , distributor analysis and product launch strategies. We offer custom research and consulting services drawing upon the strength of our highly qualified analysts many of who are Being an independent research and consultancy firm, Digital Vector offers an objective analysis of markets and technologies.

Digital Vector's custom consulting services are much valued by clients for our clear, accurate and executable strategies aimed to increase firm and customer value and producing measurable results.

PhDs and MBAs from premier business schools. Our globally distributed business model enables us to offer high quality services at the same time keeping a control over costs.

Aided by sophisticated market analysis tools and our proprietary framework, we offer the most in-depth and focused analysis. This is made possible by the rigorous research methodology, which includes extensive Primary Research supported by indepth Secondary Research using advanced quantitative and qualitative analysis.

Table of Contents

Introduction

  • Animation in Asian Societies
  • Establishment of Local Animation Industry
    • LOCAL CONTENT PRODUCTIONS
    • SUCCESSFUL BUSINESS MODELS
  • Drivers for Success
  • Models for Animation financing in Asia
  • Copyright Chain in Asia
  • Influence of Foreign Animation Styles
    • POPULARITY OF FOREIGN ANIMATION
  • Trends in Animation Production in Asia
  • Animation Co-Productions in Asia
  • Collaboration among Asian and Foreign Animation Studios
  • Controversies Surrounding Foreign Animation
  • Animation Studios in Asia

India

  • Current State of the Indian Animation Industry
    • INDIAN MEDIA AND ENTERTAINMENT INDUSTRY
    • KEY TRENDS
    • CHALLENGES
  • Business Models of Animation Studios in India
    • REVENUE MODELS
    • COST STRUCTURE
    • EXAMPLE IN-HOUSE ANIMATION PROJECT
    • INDIA'S FIRST FULLY INDIGENEOUS FEATURE FILM
  • Size of the Indian Animation Industry
  • RISING DOMESTIC DEMAND AND INCREASING LOCAL PRODUCTIONS
  • Chhota Bheem: Successful local animation production
  • Statistics on Animation Studios in India
  • The Risks
  • Future Outlook
  • Strategies for Animation Studios in India
  • Animation Schools in India
  • Key Animation Studios in India

Figures and Tables

  • TABLE 1: ANIMATION MOVIE CO-PRODUCTIONS
  • TABLE 2: KEY ANIMATION STUDIOS IN ASIA
  • FIGURE 1: COST-QUALITY MATRIX OF ANIMATION IN ASIA
  • FIGURE 2: COST OF PRODUCING ONE EPISODE OF ANIMATION IN ASIA
  • FIGURE 3: ANNUAL ANIMATION OUTPUT IN ASIA
  • TABLE 3: ANIMATION MOVIES PRODUCED IN ASIA
  • FIGURE 4: INDIA'S FIRST FULLY CEL-ANIMATED MUSIC VIDEO
  • FIGURE 5: TOONZANIMANTION'S IN-HOUSE PRODUCTIONS
  • FIGURE 6: HANUMAN THE MOVIE
  • TABLE 4: ANIMATION CONTENT DEMAND FORECAST - TV CHANNELS IN INDIA
  • TABLE 5: VALUE AND VOLUME OF ANIMATION CONTENT BEMAND BY TV CHANNELS IN INDIA
  • FIGURE 7: SIZE OF INDIAN ANIMATION INDUSTRY
  • FIGURE 8: INDIAN ANIMATION INDUSTRY BASED ON OUTPUT
  • FIGURE 9: COST OF PRODUCING ONE EPISODE OF ANIMATION IN INDIA
  • TABLE 6: ANIMATION PRODUCTIONS IN INDIA
  • FIGURE 10: LEADING ANIMATION MOVIES IN INDIA
  • FIGURE 11: CHHOTA BHEEM
  • FIGURE 12: NUMBER OF ANIMATION STUDIOS IN INDIA
  • FIGURE 13: ANIMATION STUDIOS IN INDIA BASED ON SIZE
  • FIGURE 14: ANIMATION STUDIOS IN INDIA BASED ON CAPABILITIES
  • FIGURE 15: ANIMATION STUDIOS IN INDIA BASED ON APPLICATIONS
  • FIGURE 16: PEOPLE EMPLOYED IN THE INDIAN ANIMATION INDUSTRY
  • FIGURE 17: ANIMATION OUTPUT OF INDIAN ANIMATION INDUSTRY
  • FIGURE 18: BREAK-UP OF ANIMATION OUTPUT OF INDIAN ANIMATION INDUSTRY
  • FIGURE 19: 3D ANIMATION SALARIES IN INDIA
  • FIGURE 20: 2D ANIMATION SALARIES IN INDIA
  • FIGURE 21: FLASH ANIMATION SALARIES IN INDIA
  • FIGURE 22: GAMING SALARIES IN INDIA
  • TABLE 7: ANIMATION SCHOOLS IN INDIA
  • TABLE 8: INDIA'S LEADING ANIMATION STUDIOS
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