Animation Industry in India: Strategies Trends & Opportunities
|出版商||Digital Vector, Inc.||商品編碼||270734|
|出版日期||內容資訊||英文 125 Pages
|印度的動畫市場:策略與趨勢·市場機會 Animation Industry in India: Strategies Trends & Opportunities|
|出版日期: 2013年05月20日||內容資訊: 英文 125 Pages||
India offers the benefits of lower production costs, strong creative and technical skills, and a large population of people fluent in English. Contract work for foreign companies has helped production studios in India build the domestic animation market, resulting in a spate of commercials, TV shows, educational videos and feature films Studios incorporating 2D and 3D animation, computer-generated special effects, and live action in their productions.
Larger studios throughout the world are increasingly relying on India's talent and resources. However in terms of the quality of the work done, Indian animation studios have still not graduated into the big league. Indian animation companies are moving up the value chain to own and co-produce intellectual property rights. This is a shift from the model of outsourcing animation production from international studios. The Indian animation companies are also focusing on strategic alliances with overseas studios with the eye to establish a presence in the global animation market.
Indian studios are developing rapidly and a trend being witnessed is one of modularization of animation wherein expert from multiple animation companies, come together to execute specific functions in the production value chain. Some work on the design, storyboarding, layouts etc. while others focus more on other elements of the process i.e. animation, texturing, lighting etc. These were models which had been perfected previously in mature animation countries such as Korea. This model is being increasingly adopted by Indian animation studios based on the ability of the studios to be process driven enough to distribute the work in modular units without loss of time or quality.
The current size of the industry is estimated at US$ 247 million and estimated to be growing at 15-20% per annum. The Indian animation industry employs over 80,000 people. The cost of outsourcing one of 2D animation work to India is about US$ 71,000. There are over 650 animation studios in India located in cities such as Mumbai, Hyderabad, Chennai and Bangalore. Leading animation houses in India include DQ Entertainment, Crest Animation, Toonzanimation, Big Animation and UTV Toons.
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