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市場調查報告書

行動內容的價值鏈

Value in the Mobile Content Value Chain: Strategies, Trends and Opportunities

出版商 Digital Vector, Inc.
出版日期 2004年12月 商品編碼 25470
內容資訊 英文  
價格
本報告書已不再販售

本報告已在2011年07月19日停止出版。

簡介

目前行動網路營運商的主要營收來自於語音服務,預計未來行動內容所佔的營收比重將會日漸增加。

專營軟體相關諮詢服務的印度市調公司 Digital Vector, Inc.(總公司:班加洛),調查分析了行動內容的價值鏈後,出版了一本綜合報告書"Value in the Mobile Content Value Chain: Strategies, Trends and Opportunities"

報告書內容包括:各業者的行動內容價值鏈策略、動向、商業機會等等。全書含42幅圖表,共287頁,內容綱要摘記如下:

前言

行動網際網路的價值鏈

  • 主要市場成員
    • 技術供應商
    • 基礎建置儀器供應商
    • 應用程式平台研發商
    • 應用程式研發商
    • 內容創作與收集公司
    • 金融服務供應商
    • 行動入門網站
    • 無線網際網路服務供應商
    • 末端設備生產商

行動內容價值鏈

  • 內容傳送與價值鏈的整合
  • 主要成員
    • 消費者
    • 行動網路營運商
    • 內容收集 / 發送公司
    • 內容研發商
    • 行動內容研發商
  • 行動內容的營收模式

行動內容類別

  • 內容來源
    • 情報服務
    • 語音情報服務
    • 娛樂服務
    • 訊息傳送
    • 緊急服務
    • 導航服務
    • 行動商務服務

消費者劃分

  • 消費者種類
  • 提供產品
  • 消費模式
  • 行動內容的導入課題

行動內容研發商

行動內容的成功要素

行動內容收集 / 發送公司

身兼發行者的行動營運商

  • Vodafone Live!
  • Orange
  • O2
  • Sonera
  • ATT
  • i-mode

系統完成者與顧問

行動內容存取

實例研究與成功事例

  • Netsize
  • In-Fusio
  • Funmail
  • End2End
  • Itouch

行動娛樂的未來主要應用方式

行動內容安全防護與數位著作權管理(DRM)

技術

行動內容價值鏈策略

主要業者資訊(30家)

目錄

INTRODUCTION

  • REASONS FOR THE INITIAL FAILURE OF MOBILE CONTENT
  • EVOLUTION OF MOBILE CONTENT

MOBILE INTERNET VALUE CHAIN

  • KEY PLAYERS IN THE MOBILE INTERNET VALUE CHAIN
  • TECHNOLOGY VENDORS
    • INFRASTRUCTURE EQUIPMENT PROVIDERS
    • APPLICATION PLATFORM DEVELOPERS
    • APPLICATION DEVELOPERS
    • CONTENT CREATORS AND AGGREGATORS
    • FINANCIAL SERVICE PROVIDERS
    • MOBILE PORTALS
    • WIRELESS INTERNET SERVICE PROVIDERS
    • HANDSET MANUFACTURERS

MOBILE CONTENT VALUE CHAIN

  • CONTENT DELIVERY AND CONVERGENCE OF VALUE CHAINS
  • KEY PLAYERS IN THE MOBILE CONTENT VALUE CHAIN
    • CONSUMER
    • MOBILE NETWORK OPERATOR
    • CONTENT DISTRIBUTORS/AGGREGATORS
    • CONTENT DEVELOPERS
    • MOBILE CONTENT ENABLERS
  • MOBILE CONTENT REVENUE MODELS

MOBILE CONTENT CATEGORIES

  • CONTENT SOURCES
    • INFORMATION SERVICES
    • VOICE INFORMATION SERVICES
    • ENTERTAINMENT SERVICES
    • MESSAGING
    • EMERGENCY SERVICES
    • NAVIGATION SERVICES
    • MOBILE COMMERCE SERVICES

CONSUMER SEGMENTS

  • TYPES OF CONSUMERS
    • CONSUMERS AND ENTERPRISES
    • SEGMENTATION BASED ON AGE
    • SEGMENTATION BASED ON GENDER
    • SEGMENTATION BASED ON USAGE
  • PRODUCTS BEING OFFERED
  • SPENDING PATTERNS OF CUSTOMERS
  • CHALLENGES FOR MOBILE CONTENT ADOPTION

MOBILE CONTENT DEVELOPERS

  • KEY CONTENT SOURCES
    • CYBIRD

MOBILE CONTENT ENABLERS

  • HORIZONTAL AND VERTICAL DATA SERVICE MARKETS
  • COMBINATION APPLICATION PLATFORMS
  • TECHNOLOGY SOLUTION VENDORS
    • MESSAGING SERVICES
    • ADVERTISING
    • BILLING SERVICES

MOBILE CONTENT AGGREGATORS/ DISTRIBUTORS

  • TYPES OF MOBILE CONTENT DISTRIBUTORS
  • VALUE ADDED SERVICES
  • MOBILE DATA REVENUE MODELS
  • CHALLENGES FOR GENERATING REVENUE FROM MOBILE DATA
  • TYPE OF MOBILE PORTALS
    • MOBILE INTRANET/EXTRANET PORTALS
    • CUSTOMISED INFOTAINMENT PORTALS
    • MULTIMEDIA MESSAGING SERVICES PORTALS
    • MOBILE INTERNET PORTALS
    • LOCATION-BASED SERVICES PORTALS
  • POSITIONING OF MOBILE CONTENT DISTRIBUTORS
  • EXTENSION OF BUSINESS MODELS

MOBILE OPERATOR AS DISTRIBUTOR

  • MOBILE OPERATOR STRATEGIES
    • VODAFONE LIVE!
    • ORANGE
    • O2
    • SONERA
    • ATT
    • I-MODE

SYSTEMS INTEGRATORS AND CONSULTANTS

  • SYSTEM INTEGRATORS
  • ENTERPRISE CONSULTANTS

MOBILE CONTENT ACCESS - DELIVERY OF CONTENT

  • NETWORK INFRASTRUCTURE
    • PACKET-BASED NETWORK BACKBONE
    • IP SERVICES INTRANET
    • INTRANET CUSTOMER RELATIONSHIP MANAGEMENT CENTER
    • TRANSPORT
    • WIRELESS ACCESS GATEWAYS AND ROUTERS
  • MOBILE ACCESS DEVICES

CASES AND SUCCESS STORIES

  • NETSIZE
  • IN-FUSIO
  • FUNMAIL
  • END2END
  • ITOUCH

KEY APPLICATIONS OF THE FUTURE

MOBILE ENTERTAINMENT

  • MOBILE ENTERTAINMENT VALUE CHAIN
  • CURRENT AND FUTURE ROLES
  • MOBILE ENTERTAINMENT SERVICES
    • GAMES
    • MOBILE MUSIC
    • MOBILE RADIO
    • CHALLENGES
    • STILL PICTURES
    • MOBILE VIDEO
  • MOBILE ENTERTAINMENT DRIVERS
  • INHIBITORS OF MOBILE ENTERTAINMENT
  • BENEFITS TO THE CUSTOMER
  • BENEFITS TO THE CONTENT PROVIDER
  • BENEFITS TO THE NETWORK SERVICE PROVIDER
  • TECHNOLOGY PROTOCOLS
  • REVENUE MODELS

MOBILE CONTENT SECURITY AND DRM

  • DIGITAL RIGHTS MANAGEMENT

ENABLING TECHNOLOGIES

  • WEB SERVICES

STRATEGIES FOR THE MOBILE CONTENT VALUE CHAIN

  • SUCCESSFUL BUSINESS MODELS
  • SUCCESSFUL REVENUE MODELS

PROFILE OF KEY PLAYERS IN THE MOBILE CONTENT VALUE CHAIN

  • 724 SOLUTIONS (WWW.724SOLUTIONS.COM)
  • Introduction
  • Revenue model
  • Customers & Partners
  • Products and services

ADVERTISING.COM INC. (WWW.ADVERTISING.COM)

  • Introduction
  • Revenue model
  • Customers & Partners
  • Products and services

AIR2WEB (WWW.AIR2WEB.COM)

  • Introduction
  • Revenue model
  • Customers & Partners
  • Products and services

ASPIRO (WWW.ASPIRO.COM)

  • Introduction
  • Customers & Partners
  • Products and services

AVANTGO (WWW.AVANTGO.COM)

  • Introduction
  • Revenue model
  • Customers & Partners
  • Products and services

BROKAT (WWW.BROKAT.COM)

  • Introduction
  • Revenue model
  • Customers & Partners
  • Products and services

CELLPOINT (WWW.CELLPOINT.COM)

  • Introduction
  • Revenue model
  • Customers & Partners
  • Products and services

CERTICOM (WWW.CERTICOM.COM)

  • Introduction
  • Revenue model
  • Customers & Partners
  • Products and services

DIVERSINET (WWW.DVNET.COM)

  • Introduction
  • Revenue model
  • Customers & Partners
  • Products and services

EVERYPATH (WWW.EVERYPATH.COM)

  • Introduction
  • Revenue model
  • Customers & Partners
  • Products and services

GO2 SYSTEMS (WWW.GO2ONLINE.COM)

  • Introduction
  • Revenue model
  • Customers & Partners
  • Products and services

GOAMERICA (WWW.GOAMERICA.COM)

  • Introduction
  • Revenue model
  • Customers & Partners
  • Products and services

INFOSPACE (WWW.INFOSPACE.COM)

  • Introduction
  • Revenue model
  • Customers & Partners
  • Products and services

JP MOBILE (WWW.JPMOBILE.COM)

  • Introduction
  • Revenue model
  • Customers & Partners
  • Products and services

LIGHTSURF TECHNOLOGIES (WWW.LIGHTSURF.COM)

  • Introduction
  • Revenue model
  • Customers & Partners
  • Products and services

LOGICA (WWW.LOGICA.COM)

  • Introduction
  • Revenue model
  • Customers & Partners
  • Products and services

MOBILEQ (WWW.MOBILEQ.COM)

  • Introduction
  • Revenue model
  • Customers & Partners
  • Products and services

MULTICHART (WWW.MULTICHART.COM)

  • Introduction
  • Revenue model
  • Customers & Partners
  • Products and services

NETPACE (WWW.NETPACE.COM)

  • Introduction
  • Revenue model
  • Customers & Partners
  • Products and services

NUANCE COMMUNICATIONS INC. (WWW.NUANCE.COM)

  • Introduction
  • Revenue model
  • Customers & Partners
  • Products and services

OPENWAVE SYSTEMS (WWW.OPENWAVE.COM)

  • Introduction
  • Revenue model
  • Customers & Partners
  • Products and services

PACKETVIDEO (WWW.PACKETVIDEO.COM)

  • Introduction
  • Revenue model
  • Customers & Partners
  • Products and services

RESEARCH IN MOTION (WWW.RIM.NET)

  • Introduction
  • Customers & Partners
  • Products and services

ROAMWARE (WWW.ROAMWARE.COM)

  • Introduction
  • Revenue model
  • Customers & Partners
  • Products and services

SEMOTUS (WWW.SEMOTUS.COM)

  • Introduction
  • Revenue model
  • Customers & Partners
  • Products and services

SENSCOM INC. (WWW.SENSCOM.COM)

  • Introduction
  • Revenue model
  • Customers & Partners
  • Products and services

SNAPTRACK (WWW.SNAPTRACK.COM)

  • Introduction
  • Revenue model
  • Customers & Partners
  • Products and services

VINDIGO (WWW.VINDIGO.COM)

  • Introduction
  • Revenue model
  • Customers & Partners
  • Products and services

ZED (WWW.ZED.COM)

  • Introduction
  • Revenue model
  • Customers & Partners
  • Products and services

ZTANGO (WWW.ZTANGO.COM)

  • Introduction
  • Revenue model
  • Customers & Partners
  • Products and services
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