全球的動漫業界：策略・趨勢・市場機會

全球的動漫業界：策略・趨勢・市場機會 是由出版商Digital Vector, Inc.在2011年03月所出版的。 這份英文市場調查報告書包含504 PAGES - 42 Tables and Figures 65 價格從美金5000起跳。

簡介

本報告書內容包括:全球的動漫產業的發展過程和現況等調查分析、產業狀況、市場規模・成長展望、商務模式、商務策略、風險和課題、主要企業等彙整、內容綱要摘記如下:

全球的動漫產業

• 歷史和發展
• 動漫的不同在哪裡
• 業界特性
• 市場機會
• 全球的動漫舞台的配給和能力

動漫分類

• 市場分類
• 電腦遊戲
• CGI
• 停格
• 動態捕捉

動漫內容需求預測

未來的發展

動漫軟體市場環境

• 2D動漫軟體市場
• 2D動漫包裝所使用的動漫過程
• 3D動漫軟體市場
• 3D動漫軟體市場的主要企業
• 日本的漫畫製作軟體
• 動漫舞台的專用3D軟體
• 動漫舞台和軟體公司的合作

動漫內容的創新

視聽者趨勢

動漫的經濟學

動漫舞台設置指南

動漫舞台的管理

動漫舞台內容的委外

歐洲的動漫業界

亞洲的動漫業界

日本的動漫業界

韓國的動漫業界

加拿大的動漫業界

澳洲的動漫業界

阿根廷的動漫業界

巴西的動漫業界

哥倫比亞的動漫業界

南非的動漫業界

圖表

目錄

Abstract

The rapid advancement of technology has made computer animation available to the masses and the animation industry is one of the fastest growing industries. The demand for animated entertainment has expanded with the increase in broadcasting hours by cable and satellite TV along with the growing popularity of the Internet. In the past, animation series were aimed at children aged nine and below. In recent years however, TV stations have been producing animation series for teenagers, adults and the whole family. Animation series like The Simpsons and King of the Hill have been successfully aired on primetime TV. The major markets include the United States, Canada, Japan, France, Britain and Germany. Licensing operations for T-shirts, caps and other items have also been a major source of revenue for animation companies. In Japan, several successful computer games have crossed over and have become animated series like Pokemon, Monster Farm, Power Stone and Detective Conan. More broadly speaking, animation is increasingly used in video games, and movies are also increasingly reliant on animation and computer graphic special effects. Another key trend we are witnessing is the outsourcing of animation content to Asia. This market is increasingly being tapped by North American film and television program producers. The major factor behind this shift of computer animation production to the Asia/Pacific region continues to be the availability of low cost, powerful computer animation platforms and much lower labour rates in the Asian and Pacific Rim countries compared to North America and Europe. The bulk of the outsourcing happens for 2D animation content with some amount of 3D content.

Table of Contents

Global Animation Industry

• History and Evolution
  • EMERGENCE OF THE ANIMATION INDUSTRY
  • PIONEERS OF THE INDUSTRY
  • FIRST INDUSTRY CRISIS
  • POPULARITY OF FEATURE ANIMATION

• Why is Animation Different

• Industry Characteristics
  • ANIMATION INDUSTRY SUPPLY CHAIN
  • ROLE OF TECHNOLOGY
  • MERCHANDISING OPPORTUNITIES
  • DISTRIBUTION OF ANIMATION CONTENT
  • COMPETITIVE LANDSCAPE OF ANIMATION STUDIOS
  • RISKS FACED BY ANIMATION STUDIOS
  • DEMAND DRIVERS OF THE INDUSTRY

• Market Opportunity

• Global Animation Studios Distribution and Capabilities

Animation Segments

• Market Segmentation
  • 2D ANIMATION
  • 3D ANIMATION
  • VISUAL EFFECTS
  • WEB ANIMATION
  • CORPORATE SERVICES

• Computer Games
  • CROSS OVER BETWEEN GAMES AND MOVIES

Computer Generated Imagery (CGI)

• PRODUCING CGI ANIMATION
• ADVANTAGES OF PRODUCING CGI ANIMATION
• DISADVANTAGES OF PRODUCING CGI ANIMATION
• INFLUENCE OF CGI ON CEL ANIMATION
• CHALLENGES
• CRITICAL SUCCESS FACTORS FOR CGI PRODUCTIONS

• Stop Motion
• Motion Capture

Forecasting Animation Content Demand

• Animation Content demand from TV Channels in Europe
• Animation Content demand from TV Channels in the Us and Canada
• Animation Content demand from TV Channels in Asia
• Animation Content demand from TV Channels in Rest of the World
• Total Animation Content demand from TV Channels Worldwide
• Size of the Global Animation Industry

Future Developments

Animation Software Market Landscape

• 2D Animation Software Marketplace
• Animation process using a 2D animation package

• 3D Animation Software Marketplace
  • INDUSTRY OVERVIEW
  • 3D ANIMATION SOFTWARE MARKET SEGMENTS
  • FREE ANIMATION SOFTWARES
  • PLUG-INS TO PRODUCTS

• Analysis of key players in 3D Animation Software Market
  • MARKET SIZE
  • MARKET SEGMENTS

• Japanese Anime Production Softwares
  • PROMINENCE OF 2D
  • RETAS - SOFTWARE FOR ANIME PRODUCTION

• MANGA STUDIO - SOFTWARE FOR MANGA PRODUCTION
  • Proprietary 3D Softwares of Animation studios
  • Collaboration between Animation Studios and Software Firms

Animation Content Creation

• Content Creation Workflow in 2D Animation
  • CONCEPTUALIZATION
  • PRE-PRODUCTION
  • PRODUCTION
  • POST-PRODUCTION

• Content Creation Lead Time Calculation in 2D Animation
  • SCANNING AND FILTERING
  • INK AND PAINT
  • COMPOSITING AND DOPESHEET PREPARATION

• Digital processing in 2D Animation
  • WORKFLOW PRECEEDING DIGITAL PROCESSING

• Content Creation Workflow in 3D Animation
  • CONCEPTUALIZATION
  • PRE-PRODUCTION
  • PRODUCTION
  • POST-PRODUCTION
  • PARALLEL ACTIVITIES

• Time Line of a Sample 3D production workflow

• Role of Animation Software in the 3D Production Workflow

• Production Management
  • GOVERNANCE ISSUES
  • TASK DIVISION AND PEOPLE ALLOCATION ISSUES
  • TECHNOLOGY ISSUES

Audience Dynamics

• Marketing Strategies for Animation Studios
  • MARKETING PROGRAM
  • PROFILING AND TARGETING THE RIGHT AUDIENCE

• Strategies of Successful Animation Films
  • LESSONS FROM PAST MISTAKES

• Profile of a 3D Animation Studio: Pixar
  • PIXAR' S TECHNOLOGICAL ADVANTAGE

Economics of Animation

• Economics of Animation Copyrights
  • DYNAMICS OF COPYRIGHTS

Guidelines for Setting up an Animation Studio

• Investments Needed for Setting up an Animation Studio
• Specialised Hardware and Software Investments

Managing an Animation Studio

• Key Issues of Concern
• Formulating the Long Term Strategy

Animation Content Outsourcing

• Offshore Computer Animation Production
  • BUSINESS AND REVENUE MODELS

• Drivers

Animation Industry in Europe

• Winds of Change
  • DEMAND FOR TV CONTENT
  • FEATURE FILM INDUSTRY
  • MARKETING AND MERCHANDISING

• Collaboration Among European Studios

• Drivers for Success

• Trends in Europe

• Germany
  • CHANGING STRATEGIES
  • KEY PLAYERS IN THE INDUSTRY

• UK
  • INDUSTRY SUCCESS
  • KEY PLAYERS IN THE INDUSTRY

• Italy
  • KEY PLAYERS IN THE INDUSTRY

• France
  • KEY PLAYERS IN THE INDUSTRY

• Spain
  • KEY PLAYERS IN THE INDUSTRY

• Denmark
  • KEY PLAYERS IN THE INDUSTRY

Animation Industry in USA

• Market Size
• Challenges
• Key Trends

• Production and Post-Production Market
  • MARKET SIZE
  • KEY TRENDS

• Animation Value Chain

Asian Animation Industry

• Establishment Of Local Animation Industry

• Early Trends In Animation Outsourcing To Asia
  • ANIMATION OUTSOURCING IN CHINA
  • ANIMATION OUTSOURCING IN INDIA
  • ANIMATION OUTSOURCING IN SOUTH KOREA
  • ANIMATION OUTSOURCING IN PHILIPPINES
  • ANIMATION OUTSOURCING IN TAIWAN
  • ANIMATION OUTSOURCING IN VIETNAM

• Local Content Productions

• Trend Towards Co-Productions
  • CO-PRODUCTIONS IN JAPAN
  • CO-PRODUCTIONS IN CHINA
  • CO-PRODUCTIONS IN KOREA
  • CO-PRODUCTIONS IN INDIA
  • CO-PRODUCTIONS IN TAIWAN
  • CO-PRODUCTIONS IN PHILIPPINES

• Popularity of Foreign Animation

• Controversies Surrounding Foreign Animation
  • PHILIPPINES
  • SINGAPORE
  • KOREA
  • MALAYSIA
  • INDONESIA

• Animation in Asian Societies
• Successful Business Models
• Animation Studios In Asia

Animation Industry in Japan

• Key Trends
  • MARKET OVERVIEW
  • COLLABORATION BETWEEN JAPANESE AND OVERSEAS STUDIOS
  • OUTSOURCING TO OTHER COUNTRIES
  • SUCCESSFUL BUSINESS MODELS
  • CHALLENGES

• Anime Exports
  • OVERSEAS INFLUENCE OF ANIME

• Globally Successful Japanese Animes
  • THE POKEMON PHENOMENON

• Japanese Anime Production Models
  • PROMINENCE OF 2D

• Future Trends
• Animation Studios in Japan

Animation Industry in Korea

• Emergence of the Industry
• Functioning of Korean Animation Studios

• Changing Business Models
  • GOING BEYOND SUBCONTRACTING
  • INVESTMENTS BY INDUSTRIAL GROUPS
  • CHANGES IN INDUSTRY STRUCTURE
  • SUCCESS IN OTHER COUNTRIES

• Current State of the Industry
  • GOVERNMENT SUPPORT
  • COLLABORATION WITH OVERSEAS PARTNERS
  • KEY TRENDS
  • LOCAL CONTENT

• Challenges

• Market Opportunity
  • SIZE OF THE KOREAN ANIMATION INDUSTRY

• Future Outlook
• Animation Schools in Korea
• Animation Studios in Korea

Animation Industry in Canada

• Industry Drivers
  • ANIMATION FUNDING

• Challenges
• Strategies for Animation Studios in Canada
• Data on Animation Studios in Canada

Animation Industry in Australia

• Competition from Asian Studios
• Challenges
• Government Support
• Strategies for Animation Studios In Australia
• Data on Animation Studios in Australia
• Animation Studios in Australia

Animation Industry in Argentina

• Key Trends
  • LOCAL CONTENT

• Animation Studios in Argentina
• Argentina' s first 3D Animated Feature Film
• Government Support
• Industry Drivers
• Challenges
• Industry Opportunities
• Strategies for Animation Studios in Argentina
• Data on Animation Studios in Argentina

Animation Industry in Brazil

• Key Trends
  • LOCAL CONTENT

• Animation Studios in Brazil
• Brazil' s first CGI Animated Feature Film
• Brazil' first TV animation series
• Government Support
• Industry Drivers
• Challenges
• Industry Opportunities
• Strategies for Animation Studios in Brazil
• Data on Animation Studios in Brazil

Animation Industry in Colombia

• Animation Studios in Colombia
• Key Trends
• Industry Drivers
• Challenges
• Industry Opportunities
• Strategies for Animation Studios in Colombia
• Data on Animation Studios in Colombia

Animation Industry in South Africa

• Key Trends
• Animation Studios in South Africa
• South Africa' s first Animated Feature Film
• Government Support
• Industry Drivers
• Challenges
• Industry Opportunities
• Strategies for Animation Studios in South Africa
• Data on Animation Studios in South Africa

Figures and Tables

• FIGURE 1: EARLY ANIMATIONS
• TABLE 1: ANIMATION MOVIES ADAPTED FROM TELEVISION
• FIGURE 2: EARLY CGI BASED ANIMATIONS
• TABLE 2: LIVE ACTION MOVIES FEATURING CGI CHARACTERS
• FIGURE 3: SIZE OF GLOBAL ANIMATION INDUSTRY
• FIGURE 4: GEOGRAPHICAL BREAK-UP OF THE GLOBAL ANIMATION INDUSTRY
• FIGURE 5: GEOGRAPHIC DISTRIBUTION OF ANIMATION STUDIOS IN THE WORLD
• FIGURE 6: BREAK-UP OF ANIMATION STUDIOS BASED ON CAPABILITIES
• TABLE 3: LEADING ANIMATION STUDIOS IN THE WORLD
• TABLE 4: ANIMATED FEATURE FILMS FROM PROMINENT STUDIOS
• FIGURE 7: BREAK-UP OF GLOBAL ANIMATION INDUSTRY BASED ON MARKET SEGMENTS
• TABLE 5: GAMES BASED ON ANIMATION MOVIES
• TABLE 6: ANIMATION MOVIES BASED ON VIDEO GAMES
• TABLE 7: CGI FEATURE FILMS
• TABLE 8: PROMINENT STOP MOTION ANIMATION MOVIES
• TABLE 9: ANIMATION CONTENT DEMAND FORECAST - TV CHANNELS IN EUROPE
• FIGURE 8: BREAK-UP OF ANIMATION CONTENT DEMAND BY TV CHANNELS IN EUROPE
• FIGURE 9: CABLE TV WATCHING PATTERN IN THE US
• TABLE 10: ANIMATION CONTENT DEMAND FORECAST - TV CHANNELS IN THE US AND CANADA
• FIGURE 10: BREAK-UP OF ANIMATION CONTENT DEMAND BY TV CHANNELS IN THE US AND CANADA
• TABLE 11: ANIMATION CONTENT DEMAND FORECAST - TV CHANNELS IN ASIA
• FIGURE 11: BREAK-UP OF ANIMATION CONTENT DEMAND BY TV CHANNELS IN ASIA
• TABLE 12: ANIMATION CONTENT DEMAND FORECAST - TV CHANNELS IN THE REST OF THE WORLD
• FIGURE 12: BREAK-UP OF ANIMATION CONTENT DEMAND BY TV CHANNELS IN REST OF THE WORLD
• TABLE 13: WORLDWIDE ANIMATION CONTENT DEMAND FORECAST - TV CHANNELS
• FIGURE 13: BREAK-UP OF ANIMATION CONTENT DEMAND BY TV CHANNELS WORLDWIDE
• FIGURE 14: GLOBAL ANIMATION INDUSTRY BREAK-UP BASED ON APPLICATIONS
• TABLE 14: CLASSIFICATION OF ANIMATION SOFTWARES
• TABLE 15: LEADING 2D AND 3D ANIMATION SOFTWARES
• TABLE 16: KEY PLAYERS AND THEIR PRODUCTS IN 3D ANIMATION SOFTWARE MARKET
• TABLE 17: FREE ANIMATION SOFTWARES
• TABLE 18: PRICING STRUCTURES OF ANIMATION SOFTWARE PACKAGES
• FIGURE 15: COMMERCIAL 3D ANIMATION SOFTWARE MARKET SIZE
• FIGURE 16: 3D ANIMATION SOFTWARE MARKET BREAK-UP BY SEGMENT
• FIGURE 17: 2D ANIMATION PRODUCTION WORKFLOW
• FIGURE 18: 3D ANIMATION PRODUCTION WORKFLOW
• FIGURE 19: 3D ANIMATION WORKFLOW USING 3D SOFTWARE
• FIGURE 20: PIXAR' S PRODUCTIONS
• TABLE 19: CAPITAL EXPENDITURE FOR SETTING UP AN ANIMATION STUDIO
• TABLE 20: PROFILE OF EMPLOYEES REQUIRED TO MANAGE THE STUDIO
• TABLE 21: ANIMATION STUDIOS IN GERMANY
• TABLE 22: ANIMATION STUDIOS IN THE UK
• TABLE 23: ANIMATION STUDIOS IN ITALY
• TABLE 24: ANIMATION STUDIOS IN FRANCE
• TABLE 25: ANIMATION STUDIOS IN SPAIN
• TABLE 26: ANIMATION STUDIOS IN DENMARK
• TABLE 27: LEADING ANIMATION STUDIOS IN THE US
• TABLE 28: LEADING ANIMATION TV CHANNELS IN THE US
• TABLE 29: KEY ANIMATION STUDIOS IN ASIA
• TABLE 30: MOST POPULAR JAPANESE ANIMATION MOVIES
• TABLE 31: LEADING ANIMATION STUDIOS IN JAPAN
• TABLE 32: IN-HOUSE CONTENT DEVELOPED BY KOREAN ANIMATION STUDIOS
• FIGURE 21: SIZE OF KOREAN ANIMATION INDUSTRY
• TABLE 33: ANIMATION SCHOOLS IN KOREA
• TABLE 34: KOREA' S LEADING ANIMATION STUDIOS
• TABLE 35: ANIMATION STUDIOS IN CANADA
• FIGURE 22: NUMBER OF ANIMATION STUDIOS IN CANADA
• FIGURE 23: BREAK-UP OF ANIMATION STUDIOS IN CANADA BASED ON SIZE
• FIGURE 24: CLASSIFICATION OF ANIMATION STUDIOS IN CANADA BASED ON CAPABILITIES
• FIGURE 25: BREAK-UP OF ANIMATION STUDIOS IN CANADA BASED ON APPLICATIONS
• TABLE 36: ANIMATION STUDIOS IN AUSTRALIA
• FIGURE 26: NUMBER OF ANIMATION STUDIOS IN AUSTRALIA
• FIGURE 27: BREAK-UP OF ANIMATION STUDIOS IN AUSTRALIA BASED ON SIZE
• FIGURE 28: CLASSIFICATION OF ANIMATION STUDIOS IN AUSTRALIA BASED ON CAPABILITIES
• FIGURE 29: BREAK-UP OF ANIMATION STUDIOS IN AUSTRALIA BASED ON APPLICATIONS
• TABLE 37: ORIGINAL ANIMATION CONTENT CREATED IN ARGENTINA
• TABLE 38: ANIMATION STUDIOS IN ARGENTINA
• FIGURE 30: ARGENTINA' S FIRST 3D ANIMATED FEATURE FILM
• FIGURE 31: NUMBER OF ANIMATION STUDIOS IN ARGENTINA
• FIGURE 32: BREAK-UP OF ANIMATION STUDIOS IN ARGENTINA BASED ON SIZE
• FIGURE 33: BREAK-UP OF ANIMATION STUDIOS IN ARGENTINA BASED ON CAPABILITIES
• FIGURE 34: CLASSIFICATION OF ANIMATION STUDIOS IN ARGENTINA BASED ON APPLICATIONS
• FIGURE 35: NUMBER OF PEOPLE EMPLOYED IN THE ARGENTINE ANIMATION INDUSTRY
• FIGURE 36: COST PROJECTIONS OF PRODUCING ONE EPISODE OF ANIMATION WORK IN ARGENTINA
• FIGURE 37: ANNUAL ANIMATION CONTENT OUTPUT OF ARGENTINE ANIMATION INDUSTRY
• FIGURE 38: BREAK-UP OF ANNUAL ANIMATION CONTENT OUTPUT OF ARGENTINE ANIMATION INDUSTRY
• TABLE 39: ORIGINAL ANIMATION CONTENT CREATED IN BRAZIL
• TABLE 40: ANIMATION STUDIOS IN BRAZIL
• FIGURE 39: BRAZIL' S FIRST CGI ANIMATED FEATURE FILM
• FIGURE 40: BRAZIL' S FIRST LOCALLY PRODUCED TV SERIES
• FIGURE 41: NUMBER OF ANIMATION STUDIOS IN BRAZIL
• FIGURE 42: BREAK-UP OF ANIMATION STUDIOS IN BRAZIL BASED ON SIZE
• FIGURE 43: BREAK-UP OF ANIMATION STUDIOS IN BRAZIL BASED ON CAPABILITIES
• FIGURE 44: CLASSIFICATION OF ANIMATION STUDIOS IN BRAZIL BASED ON APPLICATIONS
• FIGURE 45: NUMBER OF PEOPLE EMPLOYED IN THE BRAZILIAN ANIMATION INDUSTRY
• FIGURE 46: COST PROJECTIONS OF PRODUCING ONE EPISODE OF ANIMATION WORK IN BRAZIL
• FIGURE 47: ANNUAL ANIMATION CONTENT OUTPUT OF BRAZILIAN ANIMATION INDUSTRY
• FIGURE 48: BREAK-UP OF ANNUAL ANIMATION CONTENT OUTPUT OF BRAZILIAN ANIMATION INDUSTRY
• TABLE 41: ANIMATION STUDIOS IN COLOMBIA
• FIGURE 49: NUMBER OF ANIMATION STUDIOS IN COLOMBIA
• FIGURE 50: BREAK-UP OF ANIMATION STUDIOS IN COLOMBIA BASED ON SIZE
• FIGURE 51: BREAK-UP OF ANIMATION STUDIOS IN COLOMBIA BASED ON CAPABILITIES
• FIGURE 52: CLASSIFICATION OF ANIMATION STUDIOS IN COLOMBIA BASED ON APPLICATIONS
• FIGURE 53: NUMBER OF PEOPLE EMPLOYED IN THE COLOMBIA ANIMATION INDUSTRY
• FIGURE 54: COST PROJECTIONS OF PRODUCING ONE EPISODE OF ANIMATION WORK IN COLOMBIA
• FIGURE 55: ANNUAL ANIMATION CONTENT OUTPUT OF COLOMBIAN ANIMATION INDUSTRY
• FIGURE 56: BREAK-UP OF ANNUAL ANIMATION CONTENT OUTPUT OF COLOMBIA ANIMATION INDUSTRY
• TABLE 42: ANIMATION STUDIOS IN SOUTH AFRICA
• FIGURE 57: SOUTH AFRICA' S FIRST ANIMATED FEATURE FILM
• FIGURE 58: NUMBER OF ANIMATION STUDIOS IN SOUTH AFRICA
• FIGURE 59: BREAK-UP OF ANIMATION STUDIOS IN SOUTH AFRICA BASED ON SIZE
• FIGURE 60: BREAK-UP OF ANIMATION STUDIOS IN SOUTH AFRICA BASED ON CAPABILITIES
• FIGURE 61: CLASSIFICATION OF ANIMATION STUDIOS IN SOUTH AFRICA BASED ON APPLICATIONS
• FIGURE 62: NUMBER OF PEOPLE EMPLOYED IN THE SOUTH AFRICAN ANIMATION INDUSTRY
• FIGURE 63: COST PROJECTIONS OF PRODUCING ONE EPISODE OF ANIMATION WORK IN SOUTH AFRICA
• FIGURE 64: ANNUAL ANIMATION CONTENT OUTPUT OF SOUTH AFRICAN ANIMATION INDUSTRY
• FIGURE 65: BREAK-UP OF ANNUAL ANIMATION CONTENT OUTPUT OF SOUTH AFRICAN ANIMATION INDUSTRY

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