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市場調查報告書

歐洲之動畫產業:策略、趨勢、市場機會

European Animation Industry: Strategies, Trends and Opportunities

出版商 Digital Vector, Inc. 商品編碼 117417
出版日期 內容資訊 英文 485 Pages
商品交期: 最快1-2個工作天內
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歐洲之動畫產業:策略、趨勢、市場機會 European Animation Industry: Strategies, Trends and Opportunities
出版日期: 2015年01月25日 內容資訊: 英文 485 Pages
簡介

本報告為,調查歐洲動畫產業之發展歷史及現狀等,並匯整西歐各國之動畫產業結構、政府援助、動畫工作室策略及電視節目之作用,以下列摘要形式闡述。

歐洲之動畫產業

  • 變化之風
  • 長篇電影產業
  • 歐洲工作室間之合作
  • 成功因素
  • 歐洲之趨勢
  • 歐洲動畫之電影預算
  • 歐洲動畫之電影資金籌措策略
  • 歐洲之影集
  • 歐洲之版權鏈
  • 歐洲之共同製作策略
  • 歐洲之代理
  • 歐洲之3D市場
  • 產業之阻力

歐洲動畫之需求

  • 歐洲電視節目被要求之動畫

德國

  • 歷史及發展
  • 外國之影響
  • 針對國內內容作早期之嘗試
  • 針對國內內容作後期之嘗試
  • 1990年代德國之動畫
  • 改變策略
  • 企業結構及位置
  • 主要企業
  • 共同製作現況
  • 電視節目之作用
  • 來自地區團體之支援
  • 動畫學校
  • 德國工作室策略
  • 德國動畫工作室數據
  • 德國動畫工作室
  • 德國動畫節目

英國

  • 產業結構
  • 產業成功範例
  • 課題
  • 產業技能
  • 電視節目之作用
  • 英國工作室策略
  • 英國動畫工作室數據
  • 英國動畫工作室
  • 英國動畫節目

義大利

  • 政府之援助
  • 電視節目之作用
  • 課題
  • 義大利工作室策略
  • 義大利動畫工作室數據
  • 義大利動畫工作室

法國

  • 產業結構
  • 政府之援助
  • 電視節目之作用
  • 法國工作室策略
  • 法國動畫工作室數據
  • 法國動畫工作室
  • 法國動畫節目

西班牙

  • 政府之援助
  • 電視節目之作用
  • 西班牙之動畫共同製作
  • 課題
  • 西班牙工作室策略
  • 西班牙動畫工作室數據
  • 西班牙動畫工作室

丹麥

  • 課題
  • 丹麥工作室策略
  • 丹麥動畫工作室數據
  • 丹麥動畫工作室

瑞典

  • 課題
  • 瑞典工作室策略
  • 瑞典動畫工作室數據
  • 瑞典動畫工作室

匈牙利

  • 產業轉型
  • 政府之援助

圖表

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目錄

Animation studios in European countries such as France and Spain have emerged as the market leaders in Europe. This is in part driven by the proactive steps taken by the governments of these countries by offering a range of tax breaks. The European animation studios started partnering to produce animation content for Television. These alliances resulted in content suited for local population. This is particularly seen in countries such as France, UK, Germany and Spain.

However the European animated feature film industry is still has not achieved the popularity and global appeal of their American counterparts. The feature film industry is more expensive and riskier. However this medium has attracted the interests of animators in Europe, who have been building on their capabilities of producing animation content for TV. International marketing is a key area for improvement for European animation studios. There are very few European films with trans-national success. This is partly due to the diverse cultural backgrounds. However this is undergoing change with a small number of local European productions enjoying European and global success. This includes films such as Chicken Run, Belleville Rendezvous etc.

Sample Pages

TRENDS IN EUROPE

In France, the Centre de Nationale de la Cinématographi (CNC) provides a range of subsidies for animation projects to support both production and distribution. CNC also provides funds to support the production of pilot programmes, which gives French producers a competitive advantage in obtaining international sales. The Spanish animation industry has low labor costs relative to other Western European countries. It is therefore supported by work subcontracted from other European studios, including some from the UK. Spain's top two producers are based in the Catalan region where the public service broadcaster, TV3 has been a key supporter of animation. Such support can make a significant difference to animators. Production of animation in Germany is also booming, with major studios centered in Berlin, Hamburg and elsewhere, often working in association with studios and support services in the former East Germany and other Eastern European states. With large investments from such major players as Bertlesmann, the Kirch Group and Ravensburger, German producers are well positioned to play an increasingly dominant role.Eastern Europe, which has a tradition of producing high quality animation, is also a beneficiary of the global expansion in animation. Again, one of the distinct advantages of Eastern Europe is low labor costs, and like Spain and the Far East, it benefits from work subcontracted from other territories.

INDUSTRY STRUCTURE OF GERMAN ANIMATION INDUSTRY

Unlike France - where the industry is very much based in Paris - Germany's lack of one main production center is something of a problem. But the federal structure does have its benefits since, as with live-action production, the German states vie with each other to attract animation studios to locate to their region by providing attractive incentives. This is reflected in the seven leading animation studios for the production of features: Hahn Film and Cartoon Film Rothkirch are based in Berlin, TFC Trickompany and Animationsstudio Ludewig in Hamburg, Motion Works in Halle, and Trixter Film and Munich Animation Film in Munich. Added to these players are the production companies active in the animation sector who do not have their own physical studio, ranging from Senator Filmproduktion and Greenlight Media through ndF neue deutsche Filmgesellschaft and RTV Family Entertainment to Warner Bros. Not to mention the many small outfits dotted around the country who work primarily for television or advertising such as Toons 'n' Tales, Scopas Medien and Studio Film Bilder.

The German animation film studios also work in part as networks since they often don't have the capacity for the production of a feature film. Moreover there are components like 3D animation which are only available in certain studios. Thus, The Little Polar Bear involved the cooperation of four German animation studios: Cartoon Film Rothkirch, Motion Works, Animations-fabrik Hamburg, and Animationsstudio Ludewig. About three animation features have been produced in Germany each year since 1997. A volume of annually seven to ten German films could be well managed by the local cinema market and would also give the studios the possibility to hold on to their valuable creative personnel and occupy them on a continuous basis. Three films annually, however, are not enough to keep the existing studio capacities busy. All feature film producers are therefore also producers of TV series at the same time.

Table of Contents

European Animation Industry

  • Winds of Change
    • DEMAND FOR TV CONTENT
  • Feature Film Industry
    • MARKETING AND MERCHANDISING
  • Collaboration among European Studios
  • Drivers for Success
  • Trends in Europe
    • ANIMATION COST STRUCTURES IN EUROPE
  • Animation Movie Budgets in Europe
  • Strategies for Animation Film Financing in Europe
    • ANIMATION FUNDING AGENCIES
  • Television Series Developments in Europe
    • PITCHING TELEVISION SERIES TO BROADCASTERS
  • Copyright Chain in Europe
  • Co-Production Strategies in Europe
    • CONTRACTUAL ISSUES
    • KEY RIGHTS IN CO-PRODUCTION AGREEMENTS
    • CO-PRODUCTIONS AND OUTSOURCING
    • Distribution Strategies in Europe
    • PRODUCER-DISTRIBUTOR CO-FINANCING PATTERNS
    • 3D Market in Europe
    • ADVANTAGES OF 3D
    • DISADVANTAGES OF 3D
  • Industry Constraints

Animation Content Demand in Europe

  • Animation Content Required by TV Channels in Europe

Germany

  • History and Evolution
  • Foreign Influence
  • Early Attempts at Local Content Development
  • Later Attempts at Local Content Development
  • German Animation during the 1990s
  • Changing Strategies
  • Industry Structure and Location
  • Key Players in the Industry
  • Co-Production Scenario
  • Role of Television Channels
    • TERRESTRIAL TELEVISION
    • CABLE TELEVISION
  • Support from Regional Entities
    • TYPES OF PUBLIC FUNDING IN GERMANY
  • Animation Schools
  • Strategies for German Studios
  • Data on Animation Studios in Germany
  • Animation Studios in Germany
    • TV LOONLAND
    • HAHN FILM
    • ANIMATIONSSTUDIO LUDEWIG
    • CARTOON FILM ROTHKIRCH
    • GREENLIGHT MEDIA
    • MOTION WORKS
    • MUNICH ANIMATION FILM
    • RTV FAMILY ENTERTAINMENT
    • STUDIO FILM BILDER
    • TOONS 'N' TALES
    • TRIXTER FILM
  • Animation Television Channels in Germany
    • SUPER RTL
    • KI.KA

UK

  • Industry Structure
  • Industry Success
  • Challenges
  • Industry Skill Set
  • Role of Television Channels
    • TERRESTRIAL TELEVISION
    • CABLE TELEVISION
  • Strategies for Animation Studios in UK
  • Data on Animation Studios In the UK
  • Animation Studios in the UK
    • HIT ENTERTAINMENT
    • COSGROVE HALL FILMS
    • PASSION PICTURES
    • COLLINGWOOD O 'HARE
    • TELEMAGINATION
    • AARDMAN ANIMATIONS
    • CHARACTER SHOP
  • Animation Television Channels in UK
    • CBBC
    • ITV

Italy

  • Government Support
  • Role of Television Channels
    • TERRESTRIAL TELEVISION
  • Challenges
  • Strategies for Animation Studios in Italy
  • Data on Animation Studios in Italy
  • Animation Studios in Italy
    • MONDO TV
    • LUMIQ STUDIOS
    • COLOURLAND SRL
    • RAINBOW SRL
    • QUIPOS
    • DE MAS AND PARTNERS
    • FARMTOONS PRODUCTIONS
    • MOTUS
    • STRANEMANI

France

  • Industry Structure
  • Challenges
  • Government Support
    • DISTRIBUTION
  • Role of Television Channels
    • TERRESTRIAL TELEVISION
    • CABLE TELEVISION
  • Strategies for Animation Studios in France
  • Data on Animation Studios in France
  • Animation Studios in France
    • LA FABRIQUE
    • FOLIMAGE
    • FRANCE ANIMATION
    • CARRÉRE GROUP
    • ANTEFILMS PRODUCTION
    • MILLIMAGES
    • MARATHON
    • TÉLE IMAGES INTERNATIONAL
    • DARGAUD MARINA
    • XILAM
      • Animation Television Channels in France
    • FRANCE 5

Spain

  • Government Support
    • PUBLIC FUNDING SYSTEM IN SPAIN
  • Role of Television Channels
    • TERRESTRIAL TELEVISION
    • CABLE TELEVISION
  • Animation Co-Production in Spain
  • Challenges
  • Strategies for Animation Studios in Spain
  • Data on Animation Studios in Spain
  • Animation Studios in Spain
    • FILMAX ANIMATION
    • NEPTUNO FILMS
    • CROMOSOMA
    • TRIDENTE ANIMATION
    • MILIMETROS
    • BALEUKO
    • PAUSOKA PRODUCTIONS

Denmark

  • Challenges
  • Strategies for Animation Studios in Denmark
  • Data on Animation Studios in Denmark
  • Animation Studios in Denmark
    • A. FILM
    • INTERNATIONAL TELEVISION ENTERTAINMENT
    • LEGO
    • RADAR FILMS
    • IO INTERACTIVE

Sweden

  • Challenges
  • Strategies for Animation Studios in Sweden
  • Data on Animation Studios in Sweden
  • Animation Studios in Sweden
    • FILMTECKNARNA
    • HAPPY LIFE

Hungary

  • Industry in Transition
  • CO-PRODUCTIONS
    • FULL LENGTH FILMS
  • Government Support

Figures and Tables

  • Table 1: European Animation Film Budgets
  • Table 2: List Of European Animated Films
  • Table 3: Animation Funding Bodies In Europe
  • Table 4: Leading Animation Broadcasters In Europe
  • Table 5: Animation Content Demand Forecast - Tv Channels In Europe
  • Figure 1: Break-Up Of Animation Content Demand By Tv Channels In Europe
  • Table 6: Animation Studios In Germany
  • Figure 2: Number Of Animation Studios In Germany
  • Figure 3: Break-Up Of Animation Studios In Germany Based On Size
  • Figure 5: Break-Up Of Animation Studios In Germany Based On Applications
  • Table 7: Animation Studios In The Uk
  • Figure 6: Number Of Animation Studios In The Uk
  • Figure 7: Break-Up Of Animation Studios In The Uk Based On Size
  • Figure 8: Classification Of Animation Studios In The Uk Based On Capabilities
  • Figure 9: Break-Up Of Animation Studios In The Uk Based On Applications
  • Table 8: Animation Studios In Italy
  • Figure 8: Number Of Animation Studios In Italy
  • Figure 9: Break-Up Of Animation Studios In Italy Based On Size
  • Figure 10: Classification Of Animation Studios In Italy Based On Capabilities
  • Figure 11: Break-Up Of Animation Studios In Italy Based On Applications
  • Table 9: Animation Studios In France
  • Figure 12: Number Of Animation Studios In France
  • Figure 13: Break-Up Of Animation Studios In France Based On Size
  • Figure 14: Classification Of Animation Studios In France Based On Capabilities
  • Figure 15: Break-Up Of Animation Studios In France Based On Applications
  • Table 10: Animation Feature Films Produced In Spain
  • Table 11: Animation Studios In Spain
  • Figure 16: Number Of Animation Studios In Spain
  • Figure 17: Break-Up Of Animation Studios In Spain Based On Size
  • Figure 18: Classification Of Animation Studios In Spain Based On Capabilities
  • Figure 19: Break-Up Of Animation Studios In Spain Based On Applications
  • Table 12: Animation Studios In Denmark
  • Table 13: Animation Studios In Sweden
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