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Eastern Europe Pay TV Operator Forecasts

出版商 Digital TV Research 商品編碼 370533
出版日期 內容資訊 英文 130 Pages
商品交期: 最快1-2個工作天內
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東歐的收費電視業者預測 Eastern Europe Pay TV Operator Forecasts
出版日期: 2016年09月15日 內容資訊: 英文 130 Pages



  • 白俄羅斯
    • MTIS, Zala
  • 波士尼亞
    • Telemach, M:Tel; Total TV
  • 保加利亞
    • Blizoo, Bulsatcom, Vivacom, M:Tel, Mobitel
  • 克羅埃西亞
    • Max TV/T-HT, Vip
  • 賽普勒斯
    • Cytavision; Cablenet
  • 捷克
    • UPC, O2, Digi TV, Skylink
  • 愛沙尼亞
    • Starman/Zuum, Elion, Viasat
  • 希臘
    • Nova, OTE
  • 匈牙利
    • T-Home, Digi TV, UPC, Invitel, MinDig
  • 拉脫維亞
    • Baltcom, Izzi, Lattelecom, Viasat
  • 立陶宛
    • TEO, Cgates, Viasat
  • 波蘭
    • Multimedia Polska, UPC, Vectra, Inea, Toya, TP/Orange, Cyfra Polsat, NC+, Netia
  • 羅馬尼亞
    • RCS-RDS/Digi TV, UPC, Telecom Romania, Orange TV
  • 俄羅斯
    • Akado, ER Telecom, MTS, Rostelecom, Beeline/Vimpelcom, NTV Plus, Tricolor, Orion
  • 塞爾維亞
    • SBB, Telekom Srbija
  • 斯洛伐克
    • UPC, Skylink, Nova Digi/Slovak Telekom
  • 斯洛維尼亞
    • Telemach, Siol TV, Total TV
  • 烏克蘭
    • Volia


  • TV家庭數
  • 數位有線加入數
  • 類比有線加入數
  • 收費網路電視加入數
  • 收費數位衛星TV加入數
  • 收費DTT家庭數
  • 整體收費電視加入數
  • 收費電視收益


  • 收費電視用戶數
  • 收費電視用戶數的佔有率:各業者
  • VOD的用戶數及收益
  • 收費電視收益的佔有率:各業者
  • ARPU

Given the poor economic prospects of most countries in the region and pay TV market slowdown, the Eastern Europe Pay TV Operator Forecasts report notes that 44 of Eastern Europe's top 64 operators will increase their subscriber bases between 2015 and 2021.

Simon Murray, Principal Analyst at Digital TV Research, said: "So 20 of the top operators will lose subscribers - or 31% of the total. Perhaps this is not that unpredictable given that the region still had 24.5 million analog cable TV subscribers by end-2015."

Often paying low subscription fees, most of these homes will convert to digital pay TV platforms but some will move to free-to-air DTT, especially in countries such as Russia, Romania and Poland that have been slow to convert to digital terrestrial.

Covering 106 platforms across 18 countries, the 64 top operators collectively generated 78% of Eastern Europe's pay TV subscribers by end-2015. Market consolidation will see this proportion grow to 84% of the region's 83.7 million pay TV subscribers by 2021.

Not only is Russia's Tricolor the regional leader by subscribers, but it will gain the most subs (1.87 million) by 2021. Liberty Global/UPC has operations in five Eastern European countries, with its collective subscriber count climbing from 4.21 million at end-2015 to 4.98 million by 2021.

Despite having more subscribers, Russia's main operators do not feature as highly in the top 10 ranking by subscription and PPV revenues, due to the low fees that they charge. Poland's Cyfrowy Polsat will remain the revenue market leader, although Russia's Rostelecom will gain the most (up by $132 million).

Table of Contents

Published in September 2016, this 130-page electronically-delivered report comes in two parts:

  • A 98-page PDF giving an executive summary, operator analysis, country-by-country analysis and forecasts.
  • An excel workbook giving comparison tables and country-by-country forecasts in detail for 64 operators across 18 territories for every year from 2010 to 2021.

Countries and operators covered:

CountryNo of opsOperators
Belarus2MTIS, Zala
Bosnia3Telemach, M:Tel; Total TV
Bulgaria5Blizoo, Bulsatcom, Vivacom, M:Tel, Mobitel
Croatia2Max TV/T-HT, Vip
Cyprus2Cytavision; Cablenet
Czech Rep4UPC, O2, Digi TV, Skylink
Estonia3Starman/Zuum, Elion, Viasat
Greece2Nova, OTE
Hungary5T-Home, Digi TV, UPC, Invitel, MinDig
Latvia4Baltcom, Izzi, Lattelecom, Viasat
Lithuania3TEO, Cgates, Viasat
Poland9Multimedia Polska, UPC, Vectra, Inea, Toya, TP/Orange, Cyfra Polsat, NC+, Netia
Romania4RCS-RDS/Digi TV, UPC, Telecom Romania, Orange TV
Russia8Akado, ER Telecom, MTS, Rostelecom, Beeline/Vimpelcom, NTV Plus, Tricolor, Orion
Serbia2SBB, Telekom Srbija
Slovakia3UPC, Skylink, Nova Digi/Slovak Telekom
Slovenia3Telemach, Siol TV, Total TV

Forecasts (2010-2021) contain the following detail for each country:
By country:
TV households
Digital cable subs
Analog cable subs
Pay IPTV subscribers
Pay digital satellite TV subs
Pay DTT homes
Total pay TV subscribers
Pay TV revenues
By operator (and by platform by operator):
Pay TV subscribers
Share of pay TV subscribers by operator
Subscription & VOD revenues
Share of pay TV revenues by operator
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