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North America Pay TV Forecasts

出版商 Digital TV Research 商品編碼 368280
出版日期 內容資訊 英文 96 Pages
商品交期: 最快1-2個工作天內
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北美的收費電視市場預測 North America Pay TV Forecasts
出版日期: 2018年03月12日 內容資訊: 英文 96 Pages

北美地區 (美國、加拿大) 的收費電視的用戶數到2012年的1億1200萬人達頂峰降低,預計2022年減少1000萬人成為1億200萬人。



  • 摘要整理、地區預測
  • 地區預測摘要
    • 各平台預測
    • 家庭普及率
    • 收費電視加入數
    • 收費電視收益
  • 國家概況:加拿大、美國
  • 各國詳細預測:加拿大、美國


  • 加拿大
    • Rogers
    • Videotron
    • Cogeco
    • Shaw Communications
    • Shaw Direct
    • Bell TV
    • MTS
    • Telus
    • Max TV
  • 美國
    • Comcast
    • Charter
    • Time Warner Cable
    • Brighthouse
    • Cox
    • Altice
    • Cablevision
    • Suddenlink
    • Mediacom
    • Cable One
    • Wide Open West
    • U-Verse
    • DirecTV
    • Fios TV
    • DISH Network
    • Frontier



US pay TV revenues peaked in 2015, at $101.71 billion, according to the eighth edition of the North America Pay TV Forecasts report. A $26.58 billion decline (26%) is forecast between 2015 and 2023 to take the total down to $75.13 billion.

Cable TV revenues peaked in 2010 at $54.11 billion, but they will fall to $36.75 billion by 2023. Cable will lose nearly 12 million subscribers between 2010 and 2023 (although most of the heaviest losses have already taken place).

Simon Murray, Principal Analyst at Digital TV Research, added: "Cable TV is not the only platform to suffer. Satellite TV and IPTV are also losing subscribers and revenues. Much of this is due to the operators shifting their subscribers to online platforms. However, growth from vMVPDs is not expected to make up completely for the subscriber and revenue shortfalls from traditional pay TV."

IPTV's fall is mainly due to AT&T encouraging its U-Verse subscribers to convert to DirecTV, its other pay TV asset. This is the reverse of what has happened in most other countries. IPTV revenues spiked in 2015 at $9.60 billion, and they will halve to $4.77 billion in 2023. The number of IPTV subs topped 12.00 million in 2014, but it will decline to 6.26 million in 2023.

Satellite TV revenues will fall from $39.78 billion in 2017 to $33.61 billion in 2023 - or down by 16%. Satellite TV subscriptions will drop by 4.08 million between end-2017 and 2023; having fallen by nearly 3 million in 2017 alone. DISH is pushing its vMVPD platform Sling TV hard, with DirecTV Now also making an impact.

The number of US traditional pay TV subscribers will fall from a zenith of 100.34 million in 2012 to 90.35 million by end-2017 and down to 80.33 million in 2023. Pay TV penetration will fall from 87.6% of TV households in apex year 2013 to 66.7% in 2023.

Table of Contents

Published in March 2018, this 96-page PDF and excel report comes in five parts:

  • Executive summary and regional forecasts, with handy comparison tables to reveal the best growth prospects;
  • Regional forecasts summary from 2010 to 2023 by platform, by household penetration, by pay TV subscribers and by pay TV revenues;
  • Country profiles for Canada and USA;
  • Detailed forecasts for Canada and the US.
  • NEW FOR 2018: Prospects. Summary subscriber forecasts for the US and Canada in a graphically appealing document.

Forecasts for the following:

Country ForecastsNo of ops Platform forecasts
Canada *9 Rogers; Videotron; Cogeco; Shaw Communications; Shaw Direct; Bell TV; MTS; Telus; Max TV
USA *16 Comcast; Charter; Time Warner Cable; Brighthouse; Cox; Altice; Cablevision; Suddenlink; Mediacom; Cable One; Wide Open West; U-Verse; DirecTV; Fios TV; DISH Network; Frontier
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