Eastern Europe OTT TV and Video Forecasts
|出版商||Digital TV Research||商品編碼||361657|
|出版日期||內容資訊||英文 110 Pages
東歐18個國家的OTT 電視影音設備收益，從2010年的僅2,600萬美元上升到2015年的4億5,400萬美元，預計2021年達到19億7600萬美元。2015年該地區的OTT收益約半數由俄羅斯構成，預計今後5年將維持同樣的水準。SVOD (定額制影片播送)在2016年中成為地區最大的OTT收益來源。SVOD收益預計從2010年的僅400萬美元，到2021年上升到11億4,200萬美元。
本報告提供東歐18個國家中的OTT電視影音設備市場相關調查，在整體家庭數中擁有家庭、固定寬頻家庭的比例，在人口上智慧型手機、平板電腦佔的加入率，在TV擁有家庭數上OTT TV & 視訊家庭佔的比例，SVOD整體加入數，出租、DTO交易總數，OTT TV & 視訊總收益等，詳細資訊。佔的TV
Eastern European OTT TV and video revenues [for 18 countries] will reach $1,976 million in 2021; up from only $26 million recorded in 2010 and $454 million in 2015, according to a new report from Digital TV Research.
The Eastern Europe OTT TV & Video Forecasts report states that Russia accounted for half the region's OTT revenues in 2015 and will remain at around this level for the next five years. From the $1,522 million additional revenues between 2015 and 2021, Russia will provide $724 million, with Poland bringing in a further $220 million.
Simon Murray, Principal Analyst at Digital TV Research, said: "The Eastern European OTT TV and video sector is more immature than most of the rest of the world. Although this is changing with several platform launches, the region will still have lots of room for growth after 2021."
SVOD [subscription video on-demand] will become the region's largest OTT revenue source in 2016. SVOD revenues will total $1,142 million by 2021 - up from only $4 million in 2010. Russia (up by $460 million between 2015 and 2021 - or more than sextupling) will remain the SVOD revenue leader, with Poland taking second place.
Published in July 2016, this 110-page PDF and excel report contains comprehensive coverage of the Eastern Europe OTT TV & video sector (subscribers/homes, transactions and revenues. SVOD, Ad-supported, rental/pay-per-view and download-to-own/electronic sell-through) for 18 countries.
|Poland OTT TV & video forecasts|
|Total households (000)|
|TV households (000)|
|Fixed broadband households (000)|
|Smartphone subscribers (000)|
|Tablet subscribers (000)|
|TV HH/Total HH|
|Fixed broadband HH/Total HH|
|OTT TV & video fixed broadband households (000)|
|OTT TV & video HH/Fixed broadband HH|
|OTT TV & video HH/TV HH|
|OTT TV & video smartphone subs (000)|
|OTT TV & video HH/smartphone subs|
|OTT TV & video total (000)|
|SVOD total subscribers (000)|
|TV rental transactions (000)|
|Movie rental transactions (000)|
|Total rental transactions (000)|
|TV download-to-own transactions (000)|
|Movie download-to-own transactions (000)|
|Total download-to-own transactions (000)|
|Online advertising total (US$ mil.)|
|Online advertising for OTT sites (US$ mil.)|
|Online TV rental revenues (US$ mil.)|
|Online movie rental revenues (US$ mil.)|
|Online rental revenues (US$ mil.)|
|Download-to-own TV revenues (US$ mil.)|
|Download-to-own movie revs (US$ mil.)|
|Download-to-own video revs (US$ mil.)|
|SVOD revenues (US$ mil.)|
|Total OTT TV & video revenues (US$ mil.)|