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市場調查報告書

東歐的OTT 電視影音設備預測

Eastern Europe OTT TV and Video Forecasts

出版商 Digital TV Research 商品編碼 361657
出版日期 內容資訊 英文 182 Pages
商品交期: 最快1-2個工作天內
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東歐的OTT 電視影音設備預測 Eastern Europe OTT TV and Video Forecasts
出版日期: 2017年09月11日 內容資訊: 英文 182 Pages
簡介

東歐18個國家的OTT 電視影音設備收益,從2010年的僅2,600萬美元上升到2015年的4億5,400萬美元,預計2021年達到19億7600萬美元。2015年該地區的OTT收益約半數由俄羅斯構成,預計今後5年將維持同樣的水準。SVOD (定額制影片播送)在2016年中成為地區最大的OTT收益來源。SVOD收益預計從2010年的僅400萬美元,到2021年上升到11億4,200萬美元。

本報告提供東歐18個國家中的OTT電視影音設備市場相關調查,在整體家庭數中擁有家庭、固定寬頻家庭的比例,在人口上智慧型手機、平板電腦佔的加入率,在TV擁有家庭數上OTT TV & 視訊家庭佔的比例,SVOD整體加入數,出租、DTO交易總數,OTT TV & 視訊總收益等,詳細資訊。

佔的TV

目錄

  • 摘要整理
  • 地區預測的摘要
  • 比較預測圖
  • 各國的預測
  • 各國簡介

調查對象國家

  • 白俄羅斯
  • 波士尼亞
  • 保加利亞
  • 克羅埃西亞
  • 賽普勒斯
  • 捷克
  • 愛沙尼亞
  • 希臘
  • 匈牙利
  • 拉脫維亞
  • 立陶宛
  • 波蘭
  • 羅馬尼亞
  • 俄羅斯
  • 塞爾維亞
  • 斯洛伐克
  • 斯洛維尼亞
  • 烏克蘭

預測項目

  • 人口
  • 整體家庭數
  • TV擁有家庭數
  • 固定寬頻家庭數
  • 智慧型手機加入數
  • 平板電腦加入數
  • TV擁有家庭數/整體家庭數
  • 固定寬頻家庭數/整體家庭數
  • 智慧型手機加入數/人口
  • 平板電腦加入數/人口
  • OTT TV & 視訊固定寬頻家庭數
  • OTT TV & 視訊家庭數/固定寬頻家庭數
  • OTT TV & 視訊家庭數/TV擁有家庭數
  • OTT TV & 視訊智慧型手機加入數
  • OTT TV & 視訊家庭數/智慧型手機加入數
  • OTT TV & 視訊總數
  • SVOD整體加入數
  • TV出租交易數
  • 電影出租交易數
  • 出租交易總數
  • TV DTO交易數
  • 電影DTO交易數
  • DTO交易總數
  • 線上整體廣告費
  • OTT網站的線上廣告費
  • 線上TV出租收益
  • 線上電影出租收益
  • 線上零售收益
  • DTO TV收益
  • DTO電影收益
  • DTO視訊收益
  • SVOD收益
  • OTT TV & 視訊總收益

本網頁內容可能與最新版本有所差異。詳細情況請與我們聯繫。

目錄

Netflix and Amazon Prime Video will boost the Eastern European SVOD sector considerably. The Eastern Europe OTT TV & Video Forecasts report estimates that Netflix will have 3.43 million subscribers by 2022, nearly triple its 2016 result. Amazon Prime Video's achievements will be less impressive, but will still have 1.12 million subscribers by 2022.

Simon Murray, Principal Analyst at Digital TV Research, said: “These numbers may seem modest, but they will be accomplished without any subscribers in Russia. The Russian regulator has recently introduced a 20% foreign ownership equity limit on OTT platforms [with more than 100,000 subscribers]. We believe that this will force Netflix and Amazon Prime Video to abandon their standalone platforms. This is a major blow to their global ambitions.

“Instead, they are likely to license their original content to a local platform. Amediateka already brands itself “home of HBO”, so deals with other platforms are possible. Netflix has already done something similar in China with IQiyi.”

Excluding Russia's 6.80 million SVOD subscribers by 2022, Netflix will control 35% of SVOD subscribers in the remaining 21 countries. Amazon Prime Video will contribute a further 12%.

Digital TV Research forecasts 16.5 million SVOD [subscription video on demand] subscribers across 22 Eastern European countries by 2022; quadruple the 4.0 million recorded by end-2016.

SVOD will become the region's largest OTT revenue source in 2017. SVOD revenues will total $1,300 million by 2022 (57% of total OTT revenues) - up from $190 million in 2016 (34% of total OTT revenues).

OTT TV episode and movie revenues for 22 Eastern European countries will reach $2.23 billion in 2022; quadruple the $552 million recorded in 2016. Russia will account for 46% of the region's OTT revenues by 2022, with Poland generating a further 19%.

Table of Contents

Published in September 2017, this 182-page PDF and excel report combines the relevant countries from two of last year's reports: Eastern Europe OTT TV & Video Forecasts and Eastern Europe SVOD Forecasts in one convenient place. Covering movies and TV episodes, the report covers 22 countries. The report comes in five parts:

  • Executive summary and regional forecasts, with handy comparison tables to reveal the best growth prospects;
  • Major SVOD platforms, including market share for each;
  • Regional forecasts summary from 2010 to 2022 by platform, by household penetration, by SVOD subscribers and by OTT revenues for movies and TV episodes;
  • Country profiles for 22 territories;
  • Detailed country forecasts for 22 nations [four more than the last edition].

Forecasts for the following 70 platforms across 22 countries:

CountrySVOD opsSVOD Platforms
Albania 2Netflix; Amazon Prime Video
Belarus 3Netflix; Amazon Prime Video; Megogo
Bosnia 3Netflix; Amazon Prime Video; Pickbox
Bulgaria 3Netflix; Amazon Prime Video; Voyo
Croatia 3Netflix; Amazon Prime Video; Pickbox
Cyprus 2Netflix; Amazon Prime Video
Czech Rep 4Netflix; Amazon Prime Video; Voyo; Myprime
Estonia 4Netflix; Amazon Prime Video; Viaplay; Telia
Greece 3Netflix; Amazon Prime Video; ANT1 Next
Hungary 3Netflix; Amazon Prime Video; Myprime
Latvia 3Netflix; Amazon Prime Video; Viaplay
Lithuania 3Netflix; Amazon Prime Video; Viaplay
Macedonia 3Netflix; Amazon Prime Video; Pickbox
Moldova 2Netflix; Amazon Prime Video
Montenegro 3Netflix; Amazon Prime Video; Pickbox
Poland 5Netflix; Amazon Prime Video; Ipla; Player; Myprime
Romania 3Netflix; Amazon Prime Video; Voyo
Russia 4Ivi; Megogo; Okko; Amediateka
Serbia 3Netflix; Amazon Prime Video; Pickbox
Slovakia 4Netflix; Amazon Prime Video; Voyo; Myprime
Slovenia 3Netflix; Amazon Prime Video; Pickbox
Ukraine 4Netflix; Amazon Prime Video; Megogo; Divan.TV
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