Latin America OTT TV and Video Forecasts
|出版商||Digital TV Research||商品編碼||358679|
|出版日期||內容資訊||英文 130 Pages
南美18個國家的OTT 電視影音設備收益，預計從2010年的3,200萬美元、2015年的11億5,000萬美元，到2021年達到35億9,000萬美元。SVOD (定額制影片播送) 是地區最大的OTT收益來源，預計2021年之前產生20億9,300萬美元 (或整體58%) 。該地區的SVOD加入數估計從2010年的1萬2,000、2015年終的1,122萬，到2021年成為3,187萬。
本報告提供南美18個國家的OTT TV及視訊市場相關的總括性調查，各國的加入數/家庭數，交易和收益，SVOD，廣告支援，出租/PPV (付費) 及DTO (Download-To-Own) / EST (Electronic Sell-Through) 等相關資料。
OTT TV and video revenues in Latin America [for 18 countries] will reach $3.59 billion in 2021; up from $32 million recorded in 2010 and more than triple the $1.15 billion in 2015, according to the ‘Latin America OTT TV & Video Forecasts’ report.
Simon Murray, Principal Analyst at Digital TV Research, said: “2015 and 2016 are seminal years for Latin American OTT TV and video. Several high profile platform launches from some very well-positioned companies have already take place - with more still to come.”
He continued: “Launched across the region in September 2011, Netflix is already established. However, substantial SVOD competition is now a reality from the likes of America Movil's Claro Video, Telefonica's Movistar Play, HBO Go, Televisa's Blim and Millicom's Tigo Play.”
SVOD [subscription video on demand] will remain the region's largest OTT revenue source; contributing $2,093 million by 2021 (or 58% of the total) - up from next to nothing in 2010.
The ‘Latin America OTT TV & Video Forecasts’ report estimates 31.87 million SVOD subscribers by 2021, up from only 12,000 in 2010 and 11.22 million at end-2015.
The fast take-up of SVOD will adversely affect download-to-own [DTO also known as electronic sell-through (EST)] buying patterns, albeit less so than in the rental sector.
The move towards SVOD services will stifle the pay-per-view or rental market as they provide similar consumer propositions. However, OTT TV and video rental/pay-per-view revenues will still expand rapidly, climbing from $100 million in 2015 and to $295 million in 2021.
Advertising on OTT sites (AVOD) will bring in $727 million by 2021 - up from $266 million on 2015. Free-to-air catch-up viewing is unlikely to be as prevalent as it is in other regions such as Europe.
Published in June 2016, this 130-page PDF and excel report contains comprehensive coverage of the Latin America OTT TV & video sector (subscribers/homes, transactions and revenues. SVOD, Ad-supported, rental/pay-per-view and download-to-own/electronic sell-through) for 18 countries, including:
|Argentina OTT TV & video forecasts|
|Total households (000)|
|TV households (000)|
|Fixed broadband households (000)|
|Smartphone subscribers (000)|
|Tablet subscribers (000)|
|TV HH/Total HH|
|Fixed broadband HH/Total HH|
|OTT TV & video fixed broadband households (000)|
|OTT TV & video HH/Fixed broadband HH|
|OTT TV & video HH/TV HH|
|OTT TV & video smartphone subs (000)|
|OTT TV & video HH/smartphone subs|
|OTT TV & video total (000)|
|SVOD total subscribers (000)|
|TV rental transactions (000)|
|Movie rental transactions (000)|
|Total rental transactions (000)|
|TV download-to-own transactions (000)|
|Movie download-to-own transactions (000)|
|Total download-to-own transactions (000)|
|Online advertising total (US$ mil.)|
|Online advertising for OTT sites (US$ mil.)|
|Online TV rental revenues (US$ mil.)|
|Online movie rental revenues (US$ mil.)|
|Online rental revenues (US$ mil.)|
|Download-to-own TV revenues (US$ mil.)|
|Download-to-own movie revs (US$ mil.)|
|Download-to-own video revs (US$ mil.)|
|SVOD revenues (US$ mil.)|
|Total OTT TV & video revenues (US$ mil.)|