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南美的OTT TV及視訊預測

Latin America OTT TV and Video Forecasts

出版商 Digital TV Research 商品編碼 358679
出版日期 內容資訊 英文 130 Pages
商品交期: 最快1-2個工作天內
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南美的OTT TV及視訊預測 Latin America OTT TV and Video Forecasts
出版日期: 2016年06月01日 內容資訊: 英文 130 Pages

南美18個國家的OTT 電視影音設備收益,預計從2010年的3,200萬美元、2015年的11億5,000萬美元,到2021年達到35億9,000萬美元。SVOD (定額制影片播送) 是地區最大的OTT收益來源,預計2021年之前產生20億9,300萬美元 (或整體58%) 。該地區的SVOD加入數估計從2010年的1萬2,000、2015年終的1,122萬,到2021年成為3,187萬。

本報告提供南美18個國家的OTT TV及視訊市場相關的總括性調查,各國的加入數/家庭數,交易和收益,SVOD,廣告支援,出租/PPV (付費) 及DTO (Download-To-Own) / EST (Electronic Sell-Through) 等相關資料。


  • 摘要整理
  • 地區預測的摘要
  • 18個國家的比較預測圖
  • 18個國家的預測
  • 各國簡介


  • 阿根廷
  • 玻利維亞
  • 巴西
  • 智利
  • 哥倫比亞
  • 哥斯大黎加
  • 厄瓜多
  • 薩爾瓦多
  • 瓜地馬拉
  • 宏都拉斯
  • 墨西哥
  • 尼加拉瓜
  • 巴拿馬
  • 巴拉圭
  • 秘魯
  • 波多黎各
  • 烏拉圭
  • 委內瑞拉


  • 人工
  • 整體家庭數
  • TV家庭數
  • 固定寬頻家庭數
  • 智慧型手機加入數
  • 平板電腦加入數
  • TV家庭數/整體家庭數
  • 固定寬頻家庭數/整體家庭數
  • 智慧型手機加入數/人口
  • 平板電腦加入數/人口
  • OTT TV & 視訊固定寬頻家庭數
  • OTT TV & 視訊家庭數/固定寬頻家庭數
  • OTT TV & 視訊家庭數/TV家庭數
  • OTT TV & 視訊智慧型手機加入數
  • OTT TV & 視訊家庭數/智慧型手機加入數
  • OTT TV & 視訊總數
  • SVOD整體加入數
  • TV出租交易數
  • 電影出租交易數
  • 出租交易總數
  • TV DTO交易數
  • 電影DTO交易數
  • DTO交易總數
  • 開欄廣告總額
  • OTT網站的線上廣告
  • 線上TV出租收益
  • 線上電影出租收益
  • 線上出租總收益
  • DTO TV收益
  • DTO 電影收益
  • DTO視訊收益
  • SVOD收益
  • OTT TV & 視訊總收益

OTT TV and video revenues in Latin America [for 18 countries] will reach $3.59 billion in 2021; up from $32 million recorded in 2010 and more than triple the $1.15 billion in 2015, according to the ‘Latin America OTT TV & Video Forecasts’ report.

Simon Murray, Principal Analyst at Digital TV Research, said: “2015 and 2016 are seminal years for Latin American OTT TV and video. Several high profile platform launches from some very well-positioned companies have already take place - with more still to come.”

He continued: “Launched across the region in September 2011, Netflix is already established. However, substantial SVOD competition is now a reality from the likes of America Movil's Claro Video, Telefonica's Movistar Play, HBO Go, Televisa's Blim and Millicom's Tigo Play.”

SVOD [subscription video on demand] will remain the region's largest OTT revenue source; contributing $2,093 million by 2021 (or 58% of the total) - up from next to nothing in 2010.

The ‘Latin America OTT TV & Video Forecasts’ report estimates 31.87 million SVOD subscribers by 2021, up from only 12,000 in 2010 and 11.22 million at end-2015.

The fast take-up of SVOD will adversely affect download-to-own [DTO also known as electronic sell-through (EST)] buying patterns, albeit less so than in the rental sector.

The move towards SVOD services will stifle the pay-per-view or rental market as they provide similar consumer propositions. However, OTT TV and video rental/pay-per-view revenues will still expand rapidly, climbing from $100 million in 2015 and to $295 million in 2021.

Advertising on OTT sites (AVOD) will bring in $727 million by 2021 - up from $266 million on 2015. Free-to-air catch-up viewing is unlikely to be as prevalent as it is in other regions such as Europe.

Table of Contents

Published in June 2016, this 130-page PDF and excel report contains comprehensive coverage of the Latin America OTT TV & video sector (subscribers/homes, transactions and revenues. SVOD, Ad-supported, rental/pay-per-view and download-to-own/electronic sell-through) for 18 countries, including:

  • Executive Summary.
  • Regional forecasts summary from 2010 to 2021
  • Comparison forecast tables for 18 countries [up by five from the last edition].
  • Individual country forecasts for 18 territories [up by five from the last edition].
  • Country profiles

18 countries covered:

Argentina Bolivia
Brazil Chile
Colombia Costa Rica
Ecuador El Salvador
Guatemala Honduras
Mexico Nicaragua
Panama Paraguay
Peru Puerto Rico
Uruguay Venezuela

Forecasts (for each year from 2010 to 2021) contain the following detail for each of the 18 countries:

Argentina OTT TV & video forecasts
Population (000)
Total households (000)
TV households (000)
Fixed broadband households (000)
Smartphone subscribers (000)
Tablet subscribers (000)
TV HH/Total HH
Fixed broadband HH/Total HH
Smartphone subs/Population
Tablet subs/Population
OTT TV & video fixed broadband households (000)
OTT TV & video HH/Fixed broadband HH
OTT TV & video HH/TV HH
OTT TV & video smartphone subs (000)
OTT TV & video HH/smartphone subs
OTT TV & video total (000)
SVOD total subscribers (000)
TV rental transactions (000)
Movie rental transactions (000)
Total rental transactions (000)
TV download-to-own transactions (000)
Movie download-to-own transactions (000)
Total download-to-own transactions (000)
Online advertising total (US$ mil.)
Online advertising for OTT sites (US$ mil.)
Online TV rental revenues (US$ mil.)
Online movie rental revenues (US$ mil.)
Online rental revenues (US$ mil.)
Download-to-own TV revenues (US$ mil.)
Download-to-own movie revs (US$ mil.)
Download-to-own video revs (US$ mil.)
SVOD revenues (US$ mil.)
Total OTT TV & video revenues (US$ mil.)
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