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市場調查報告書

定額制影片發送 (SVOD:Subscription Video on Demand)的全球市場的預測

Global SVOD (Subscription Video on Demand) Forecasts

出版商 Digital TV Research 商品編碼 345307
出版日期 內容資訊 英文 252 Pages
商品交期: 最快1-2個工作天內
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定額制影片發送 (SVOD:Subscription Video on Demand)的全球市場的預測 Global SVOD (Subscription Video on Demand) Forecasts
出版日期: 2017年10月11日 內容資訊: 英文 252 Pages
簡介

2021年的SVOD (定額制影片發送) 服務的加入家庭數,預計從2015年的1億7700萬戶、2016年終估計的2億4800萬戶大幅度增加,到達4億2800萬戶。

本報告提供全球100個國家的SVOD (定額制影片發送) 服務的市場調查,各國人口,家庭數,TV家庭數,固定寬頻家庭數,智慧型手機、平板電腦用戶數,SVOD家庭數,TV家庭數及固定BB家庭數的SVOD家庭數的比例,SVOD的收益,各業者的用戶數、收益、ARPU等的預測資料彙整。

調查內容:各國

  • 人口
  • 家庭數
  • TV家庭數
  • 固定寬頻家庭數
  • 智慧型手機用戶數
  • 平板電腦用戶數
  • TV家庭數/整體家庭數
  • 固定寬頻家庭數/整體家庭數
  • 智慧型手機用戶數/人口
  • 平板電腦用戶數/人口
  • SVOD家庭數
  • SVOD家庭數/TV家庭數
  • SVOD家庭數/固定BB家庭數
  • SVOD家庭數/智慧型手機用戶數
  • SVOD用戶數:各業者
  • SVOD收益
  • SVOD收益:各業者
  • SVOD收益的佔有率:各業者
  • ARPU:各業者

本網頁內容可能與最新版本有所差異。詳細情況請與我們聯繫。

目錄

SVOD [subscription video on demand] subscriptions are forecast to reach 546 million by 2022; double the 263 million recorded by end-2016, according to the Global SVOD Forecasts report which covers 621 platforms in 138 countries.

Subscriptions in the Asia Pacific region will overtake North America in 2017. Asia Pacific will account for 43% of global SVOD subs by 2022, with North America supplying 31%. These proportions were 35% and 43% respectively in 2016.

Simon Murray, Principal Analyst at Digital TV Research, said: “Netflix's dominance of global SVOD is falling - from a third the 2016 global subscribers to a quarter by 2022. However, the company will enjoy considerable growth - by adding 28 million subs between 2017 and 2022.”

Netflix's share of global SVOD revenues will fall from 45% in 2017 and to 40% by 2022. Despite the falling market shares, Netflix's revenues will increase by 55% between 2017 and 2022. SVOD revenues will more than double from $17 billion in 2016 to $41 billion in 2022.

Table of Contents

Published in October 2017, this 252-page PDF and excel report contains comprehensive coverage of the SVOD sector (TV episodes and movies) for 138 countries [up from 100 in the previous edition]. The report comprises:

  • Executive Summary.
  • Major SVOD players, including subscriber and revenues estimates by country (2010 to 2022) for the major platforms.
  • Country-by-country forecasts from 2010 to 2022

138 countries and 621 platforms covered:

Asia Pacific
CountrySVOD opsSVOD Platforms
Australia 4Netflix; Amazon Prime Video; Stan; Foxtel Now
Bangladesh 3Netflix; Amazon Prime Video; Iflix
Cambodia 3Netflix; Amazon Prime Video; Iflix
China 5Youku Tudou; Iqiyi; Tencent Video; TMall Box Office; LeEco
Hong Kong 4Netflix; Amazon Prime Video; MyTV Super; Viu
India 10Netflix; Amazon Prime Video; Ditto; Hotstar; Sony Liv; Bigflix; Eros Now; HOOQ; Spuul; Viu
Indonesia 7Netflix; Amazon Prime Video; Iflix; HOOQ; Tribe; Catchplay; Viu
Japan 7Netflix; Amazon Prime Video; Hulu; Tsutaya; U-Next; Avex dtv; au Smart Pass
Laos 2Netflix; Amazon Prime Video
Malaysia 7Netflix; Amazon Prime Video; Iflix; Tonton VIP; Viu; HOOQ; Dimsum
Mongolia 2Netflix; Amazon Prime Video
Myanmar 3Netflix; Amazon Prime Video; Iflix
Nepal 3Netflix; Amazon Prime Video; Iflix
New Zealand 4Netflix; Amazon Prime Video; Lightbox; Neon
Pakistan 4Netflix; Amazon Prime Video; Iflix; Icflix
Philippines 6Netflix; Amazon Prime Video; Iflix; HOOQ; Tribe; Viu
Singapore 6Netflix; Amazon Prime Video; HOOQ; Tribe; Catchplay; Viu
South Korea 7Netflix; Amazon Prime Video; Tving; LG U+; Olleh TV; Oksusu; Pooq
Sri Lanka 3Netflix; Amazon Prime Video; Iflix
Taiwan 4Netflix; Amazon Prime Video; Catchplay; CHT
Thailand 5Netflix; Amazon Prime Video; Iflix; HOOQ; Viu
Vietnam 5Netflix; Amazon Prime Video; Iflix; HOOQ; Viu


Eastern Europe
CountrySVOD opsSVOD Platforms
Albania 2Netflix; Amazon Prime Video
Belarus 3Netflix; Amazon Prime Video; Megogo
Bosnia 3Netflix; Amazon Prime Video; Pickbox
Bulgaria 3Netflix; Amazon Prime Video; Voyo
Croatia 3Netflix; Amazon Prime Video; Pickbox
??3??
Cyprus 2Netflix; Amazon Prime Video
Czech Rep 4Netflix; Amazon Prime Video; Voyo; Myprime
Estonia 4Netflix; Amazon Prime Video; Viaplay; Telia
Greece 3Netflix; Amazon Prime Video; ANT1 Next
Hungary 3Netflix; Amazon Prime Video; Myprime
Latvia 3Netflix; Amazon Prime Video; Viaplay
Lithuania 3Netflix; Amazon Prime Video; Viaplay
Macedonia 3Netflix; Amazon Prime Video; Pickbox
Moldova 2Netflix; Amazon Prime Video
Montenegro 3Netflix; Amazon Prime Video; Pickbox
Poland 5Netflix; Amazon Prime Video; Ipla; Player; Myprime
Romania 3Netflix; Amazon Prime Video; Voyo
Russia 4Ivi; Megogo; Okko; Amediateka
Serbia 3Netflix; Amazon Prime Video; Pickbox
Slovakia 4Netflix; Amazon Prime Video; Voyo; Myprime
Slovenia 3Netflix; Amazon Prime Video; Pickbox
Ukraine 4Netflix; Amazon Prime Video; Megogo; Divan.TV


Latin America
CountrySVOD opsSVOD Platforms
Argentina 8Netflix; Amazon Prime Video; Blim; Claro Video; Telefonica On Video; Arnet Play; HBO; Crackle
Bolivia 5Netflix; Amazon Prime Video; Blim; HBO; Crackle
Brazil 6Netflix; Amazon Prime Video; Claro Video; Globo Play; HBO; Crackle
Chile 7Netflix; Amazon Prime Video; Blim; Claro Video; Movistar Play; HBO; Crackle
Colombia 7Netflix; Amazon Prime Video; Blim; Claro Video; Movistar Play; HBO; Crackle
Costa Rica 6Netflix; Amazon Prime Video; Blim; Claro Video; HBO; Crackle
Dominican R 4Netflix; Amazon Prime Video; Claro Video; HBO
Ecuador 7Netflix; Amazon Prime Video; Blim; Claro Video; Movistar Play; HBO; Crackle
El Salvador 7Netflix; Amazon Prime Video; Blim; Claro Video; Movistar Play; HBO; Crackle
Guatemala 7Netflix; Amazon Prime Video; Blim; Claro Video; Movistar Play; HBO; Crackle
Honduras 6Netflix; Amazon Prime Video; Blim; Claro Video; HBO; Crackle
Mexico 6Netflix; Amazon Prime Video; Blim; Claro Video; HBO; Crackle
Nicaragua 6Netflix; Amazon Prime Video; Blim; Claro Video; Movistar Play; HBO
Panama 7Netflix; Amazon Prime Video; Blim; Claro Video; Movistar Play; HBO; Crackle
Paraguay 6Netflix; Amazon Prime Video; Blim; Claro Video; HBO; Crackle
Peru 6Netflix; Amazon Prime Video; Blim; Claro Video; Movistar Play; HBO
Puerto Rico 3Netflix; Amazon Prime Video; HBO
Uruguay 7Netflix; Amazon Prime Video; Blim; Claro Video; Movistar Play; HBO; Crackle
Venezuela 4Netflix; Amazon Prime Video; Blim; HBO


Middle East and North Africa
CountrySVOD opsSVOD Platforms
Algeria 5Netflix; Amazon Prime Video; Icflix; Starz Play; Shahid Plus
Armenia 2Netflix; Amazon Prime Video
Azerbaijan 3Netflix; Amazon Prime Video; Megogo
Bahrain 6Netflix; Amazon Prime Video; Icflix; Starz Play; Iflix; Shahid Plus
Egypt 6Netflix; Amazon Prime Video; Icflix; Starz Play; Iflix; Shahid Plus
Georgia 3Netflix; Amazon Prime Video; Megogo
Israel 3Netflix; Amazon Prime Video; Cellcom TV
Jordan 6Netflix; Amazon Prime Video; Icflix; Starz Play; Iflix; Shahid Plus
Kazakhstan 3Netflix; Amazon Prime Video; Megogo
Kuwait 6Netflix; Amazon Prime Video; Icflix; Starz Play; Iflix; Shahid Plus
Lebanon 6Netflix; Amazon Prime Video; Icflix; Starz Play; Iflix; Shahid Plus
Morocco 5Netflix; Amazon Prime Video; Icflix; Starz Play; Shahid Plus
Oman 5Netflix; Amazon Prime Video; Icflix; Starz Play; Shahid Plus
Qatar 5Netflix; Amazon Prime Video; Icflix; Starz Play; Shahid Plus
Saudi Arabia 6Netflix; Amazon Prime Video; Icflix; Starz Play; Iflix; Shahid Plus
Syria 4Netflix; Amazon Prime Video; Icflix; Starz Play
Tunisia 5Netflix; Amazon Prime Video; Icflix; Starz Play; Shahid Plus
Turkey 4Netflix; Amazon Prime Video; Tivibu; Turkcell
UAE 5Netflix; Amazon Prime Video; Icflix; Starz Play; Shahid Plus
Uzbekistan 3Netflix; Amazon Prime Video; Megogo


North America
CountrySVOD opsSVOD Platforms
Canada4Netflix; Amazon Prime Video; CraveTV; Illico
USA10Netflix; Amazon Prime Video; Hulu; HBO Now; Showtime; CBS All Access; Starz; Sling TV; DirecTV Now; PlayStation Vue


Sub-Saharan Africa
CountrySVOD opsSVOD Platforms
Angola 4Netflix; Amazon; Iflix; Iroko
Benin 4Netflix; Amazon; Iflix; Iroko
Botswana 4Netflix; Amazon; Showmax; Iroko
Burkina Faso 4Netflix; Amazon; Iflix; Iroko
Burundi 5Netflix; Amazon; Iflix; Iroko; Showmax
Cameroon 5Netflix; Amazon; Iflix; Iroko; Showmax
CAR 4Netflix; Amazon; Showmax; Iroko
Chad 4Netflix; Amazon; Showmax; Iroko
DR Congo 5Netflix; Amazon; Iflix; Iroko; Showmax
Rep Congo 5Netflix; Amazon; Iflix; Iroko; Showmax
Cote d'Ivoire 4Netflix; Amazon; Iflix; Iroko
Eq. Guinea 4Netflix; Amazon; Showmax; Iroko
Ethiopia 5Netflix; Amazon; Iflix; Iroko; Showmax
Gabon 4Netflix; Amazon; Showmax; Iroko
Gambia 4Netflix; Amazon; Showmax; Iroko
Ghana 4Netflix; Amazon; Iflix; Iroko
Guinea 5Netflix; Amazon; Iflix; Iroko; Showmax
Kenya 5Netflix; Amazon; Iflix; Iroko; Showmax
Liberia 4Netflix; Amazon; Showmax; Iroko
Madagascar 5Netflix; Amazon; Iflix; Iroko; Showmax
Malawi 5Netflix; Amazon; Iflix; Iroko; Showmax
Mali 4Netflix; Amazon; Iflix; Iroko
Mozambique 4Netflix; Amazon; Iflix; Iroko
Namibia 4Netflix; Amazon; Showmax; Iroko
Niger 4Netflix; Amazon; Iflix; Iroko
Nigeria 4Netflix; Amazon; Iflix; Iroko
Rwanda 5Netflix; Amazon; Iflix; Iroko; Showmax
Senegal 5Netflix; Amazon; Iflix; Iroko; Showmax
Sierra Leone 4Netflix; Amazon; Iflix; Iroko
South Africa 5Netflix; Amazon; Iflix; Iroko; Showmax
Tanzania 5Netflix; Amazon; Iflix; Iroko; Showmax
Togo 4Netflix; Amazon; Iflix; Iroko
Uganda 5Netflix; Amazon; Iflix; Iroko; Showmax
Zambia 5Netflix; Amazon; Iflix; Iroko; Showmax
Zimbabwe 5Netflix; Amazon; Iflix; Iroko; Showmax


Western Europe
CountrySVOD opsSVOD Platforms
Austria 7Netflix; Amazon Prime Video; Sky; Maxdome; Myprime; A1 Now; RTL Now
Belgium 5Netflix; Amazon Prime Video; Videoland; Yelo; Proximus
Denmark 6Netflix; Amazon Prime Video; HBO; Viaplay; C More; TV2 Play
Finland 5Netflix; Amazon Prime Video; HBO; Viaplay; C More
France 5Netflix; Amazon Prime Video; Canalplay; OCS; SFR Play
Germany 5Netflix; Amazon Prime Video; Sky; Maxdome; Myprime
Iceland 2Netflix; Amazon Prime Video;
Ireland 3Netflix; Amazon Prime Video; Now TV
Italy 5Netflix; Amazon Prime Video; Sky; TIMVision; Mediaset Infinity
Luxembourg 2Netflix; Amazon Prime Video;
Malta 2Netflix; Amazon Prime Video;
Netherlands 5Netflix; Amazon Prime Video; Videoland Unlimited; RTL XL; Ziggo Movies & Series
>Norway 6Netflix; Amazon Prime Video; HBO; Viaplay; C More; TV2 Sumo
Portugal 3Netflix; Amazon Prime Video; N Play
Spain 3Netflix; Amazon Prime Video; HBO
Sweden 5Netflix; Amazon Prime Video; HBO; Viaplay; C More
Switzerland 4Netflix; Amazon Prime Video; Myprime; Teleclub Play
UK 3Netflix; Amazon Prime Video; Now TV


Forecasts (for each year from 2010 to 2022) contain this detail for 138 countries:

Brazil SVOD forecasts
2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022
Population (000)
Total households (000)
TV households (000)
Fixed broadband households (000)
Smartphone subscribers (000)
Tablet subscribers (000)
 
SVOD subscribers (000)
SVOD/TVHH
SVOD homes/Fixed broadband
SVOD/Smartphone
 
SVOD revenues (US$ mil.)
 
SVOD subscribers by operator (000)
Netflix
Amazon Prime Video
Globo Play
Claro Video
Crackle
HBO
Others
 
Share of SVOD subscribers by operator (%)
Netflix
Amazon Prime Video
Globo Play
Claro Video
Crackle
HBO
Others
 
SVOD revenues by operator (US$ mil.)
Netflix
Amazon Prime Video
Globo Play
Claro Video
Crackle
HBO
Others
 
Share of SVOD revenues by operator (%)
Netflix
Amazon Prime Video
Globo Play
Claro Video
Crackle
HBO
Others
 
SVOD ARPU by operator ($)
Netflix
Amazon Prime Video
Globo Play
Claro Video
Crackle
HBO
Source: Digital TV Research
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