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定額制影片發送 (SVOD:Subscription Video on Demand)的全球市場的預測

Global SVOD (Subscription Video on Demand) Forecasts

出版商 Digital TV Research 商品編碼 345307
出版日期 內容資訊 英文 200 Pages
商品交期: 最快1-2個工作天內
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定額制影片發送 (SVOD:Subscription Video on Demand)的全球市場的預測 Global SVOD (Subscription Video on Demand) Forecasts
出版日期: 2016年12月12日 內容資訊: 英文 200 Pages

2021年的SVOD (定額制影片發送) 服務的加入家庭數,預計從2015年的1億7700萬戶、2016年終估計的2億4800萬戶大幅度增加,到達4億2800萬戶。

本報告提供全球100個國家的SVOD (定額制影片發送) 服務的市場調查,各國人口,家庭數,TV家庭數,固定寬頻家庭數,智慧型手機、平板電腦用戶數,SVOD家庭數,TV家庭數及固定BB家庭數的SVOD家庭數的比例,SVOD的收益,各業者的用戶數、收益、ARPU等的預測資料彙整。


  • 人口
  • 家庭數
  • TV家庭數
  • 固定寬頻家庭數
  • 智慧型手機用戶數
  • 平板電腦用戶數
  • TV家庭數/整體家庭數
  • 固定寬頻家庭數/整體家庭數
  • 智慧型手機用戶數/人口
  • 平板電腦用戶數/人口
  • SVOD家庭數
  • SVOD家庭數/TV家庭數
  • SVOD家庭數/固定BB家庭數
  • SVOD家庭數/智慧型手機用戶數
  • SVOD用戶數:各業者
  • SVOD收益
  • SVOD收益:各業者
  • SVOD收益的佔有率:各業者
  • ARPU:各業者



The number of SVOD [subscription video on demand] homes is forecast to reach 428 million across 200 countries by 2021, up from 177 million in 2015 and an expected 248 million by end-2016. The total will grow by 70 million in 2016 alone, according to the Global SVOD Forecasts report.

Simon Murray, Principal Analyst at Digital TV Research, said: “North America supplies most of these subscribers at present, but Asia Pacific will become the top region by 2019. This comes despite Netflix being unlikely to secure direct access in China and only making a limited impact in other major population centers such as India and Indonesia. There are some large SVOD platforms in Asia Pacific that have been active for some time, especially via mobile phones.”

The US (127 million subscribers by 2021) will remain the SVOD market leader by some distance, although China (74 million in 2021 - up by 34 million on 2016) will record strong growth to close the gap.

The report forecasts that Netflix will have almost 118 million paying subs by 2021 - or 27.5% of the global total. Although the number of international subscribers will overtake its US ones in 2018, the US will still contribute 44% of its subs by 2021.

Subscription revenues for Netflix will double from $6.37 billion in 2015 to $13.14 billion in 2021. Despite growth elsewhere, North America will still contribute 52% of its total in 2021.

Murray continued: “We estimate that Netflix has distribution partnerships with 79 pay TV, telco or mobile operators across 44 countries. These partnerships include multinational deals with Liberty Global, Millicom/Tigo and Telia.”

Global SVOD revenues will reach $32.18 billion in 2021; 18 times the $1.74 billion recorded in 2010 and up by $20 billion on the $12.20 billion recorded in 2015. Revenues will grow by $5 billion in 2016 alone to take the total to $17.46 billion.

Table of Contents

Published in December 2016, this 200-page PDF and excel report contains comprehensive coverage of the SVOD sector (TV episodes and movies) for 100 countries.

The report comprises:

  • Executive Summary.
  • Major SVOD players, including subscriber estimates by country (2010 to 2021) for the major platforms.
  • Country-by-country forecasts from 2010 to 2021

100 countries and 331 platforms covered:

CountryNo of opsOperators
Algeria 3Netflix; Icflix; Starz Play
Angola 2Netflix; Iroko
Argentina 6Netflix; Blim; Claro Video; Telefonica On Video; Arnet Play; HBO
Australia 5Netflix; Stan; Presto; Foxtel Play; Amazon Prime
Austria 5Netflix, Amazon, Sky, Maxdome, Myprime
Bahrain 3Netflix; Icflix; Starz Play
Belarus 1Netflix
Belgium 4Netflix; Amazon; Videoland; Yelo
Bolivia 2Netflix; Blim
Bosnia 2Netflix; Pickbox
Brazil 5Netflix; Globo Play; Claro Video; Sky; HBO
Bulgaria 2Netflix; Voyo
Canada 3Netflix; Amazon; CraveTV
Chile 5Netflix; Blim; Claro Video; Movistar Play; HBO
China 4Youku Tudou; TMall Box Office; Iqiyi; QQ Tencent Video
Colombia 5Netflix; Blim; Claro Video; Movistar Play; HBO
Costa Rica 4Netflix; Blim; Claro Video; Movistar Play
Cote d'Ivoire 2Netflix; Iroko
Croatia 3Netflix; Oyo; Pickbox
Cyprus 1Netflix
Czech Rep 3Netflix; Voyo; Myprime
Denmark 4Netflix; Amazon; HBO; Viaplay
Ecuador4Netflix; Blim; Claro Video; Movistar Play
Egypt 3Netflix; Icflix; Starz Play
El Salvador 4Netflix; Blim; Claro Video; Movistar Play
Estonia 2Netflix; Viaplay
Finland 4Netflix; Amazon; HBO; Viaplay
France 3Netflix; Amazon; Canal Play
Georgia 1Netflix
Germany 5Netflix, Amazon, Sky, Maxdome, Myprime
Ghana 2Netflix; Iroko
Greece 1Netflix
Guatemala 4Netflix; Blim; Claro Video; Movistar Play
Honduras 3Netflix; Blim; Claro Video
Hong Kong 4?Netflix; GOTV; MyTV Super; Viu
Hungary 2Netflix; Myprime
Iceland 1Netflix
India 9Netflix; Amazon Prime; Ditto; Hotstar; Bigflix; Eros Now; HOOQ; Spuul; Viu
Indonesia 6Netflix; Iflix; HOOQ; Tribe;Catchplay; Viu
Ireland 2Netflix; Amazon
Israel 3Netflix; Cellcom TV; Zive
Italy 5Netflix; Amazon; Sky; TIMVision; Mediaset Infinity
Japan 8Netflix; Amazon; Hulu; Tsutaya; U-Next; Avex dtv; au Smart Pass; UULA
Jordan 3Netflix; Icflix; Starz Play
Kenya 3Netflix; Iroko; Showmax
Kuwait3Netflix; Icflix; Starz Play
Latvia 2Netflix; Viaplay
Lebanon 3Netflix; Icflix; Starz Play
Lithuania 2Netflix; Viaplay
Luxembourg 2Netflix; Amazon
Malawi 3Netflix; Iroko; Showmax
Malaysia 7Netflix; Iflix; Astro OD Plus; Tonton Premiere; Viu; HOOQ Catchplay
Mexico 4Netflix; Blim; Claro Video; HBO
Morocco 3Netflix; Icflix; Starz Play
Namibia 3Netflix; Iroko; Showmax
Nepal 1Netflix
Netherlands 4Netflix; Amazon; Videoland; Myprime
New Zealand 3Netflix; Lightbox; Neon
Nicaragua 4Netflix; Blim; Claro Video; Movistar Play
Nigeria 2Netflix; Iroko
Norway 4Netflix; Amazon; HBO; Viaplay
Oman 3Netflix; Icflix; Starz Play
Pakistan 3Netflix; Icflix; Iflix
Panama 4Netflix; Blim; Claro Video; Movistar Play
Paraguay 3Netflix; Blim; Claro Video
Peru 3Netflix; Blim; Claro Video
Philippines 3Netflix; Iflix; HOOQ
Poland 4Netflix; Ipla; Myprime; Amazon
Portugal 3Netflix; N Play; Videoclube
Puerto Rico 2Netflix; HBO
Qatar 3Netflix; Icflix; Starz Play
Romania 3Netflix; Voyo; Myprime
Russia 4Netflix; Ivi; Megogo; Okko
Rwanda 3Netflix; Iroko; Showmax
Saudi Arabia 3Netflix; Icflix; Starz Play
Senegal 3Netflix; Iroko; Showmax
S Africa 3Netflix; Iroko; Showmax
S Korea 3Netflix; Tving; Amazon Prime
Serbia2Netflix; Pickbox
Singapore 5Netflix; Iflix; HOOQ; Viu; Catchplay
Slovakia 3Netflix; Voyo; Myprime
Slovenia 3Netflix; Voyo; Pickbox
Spain 3Netflix; Amazon; HBO
Sri Lanka 2Netflix; Iflix
Sweden 4Netflix; Amazon; HBO; Viaplay
Switzerland 4Netflix; Amazon; Myprime; Teleclub Play
Taiwan 2Netflix; Catchplay
Tanzania 3Netflix; Iroko; Showmax
Thailand 3Netflix; Iflix; HOOQ
Tunisia 3Netflix; Icflix; Starz Play
Turkey 3Netflix; Tivibu Go; Turkcell
UAE 3Netflix; Icflix; Starz Play
Uganda 3Netflix; Iroko; Showmax
UK 3Netflix; Amazon; Now TV
Ukraine 2Netflix; Megogo
Uruguay 5Netflix; Blim; Claro Video; Movistar Play; HBO
USA 8Netflix; Amazon; Hulu; HBO Now; Showtime; Starz Play; Sling TV; DirecTV Now
Venezuela 2Netflix; Blim
Vietnam 3Netflix; Iflix; HOOQ
Zambia 3Netflix; Iroko; Showmax

Forecasts (for each year from 2010 to 2021) contain this detail for 100 countries (as well as subscriber and revenue market shares by operator)

Philippines SVOD forecasts
2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021
Population (000)
Total households (000)
TV households (000)
Fixed broadband households (000)
Smartphone subscribers (000)
Tablet subscribers (000)
TV HH/Total HH
Fixed broadband HH/Total HH
Smartphone subs/Population
Tablet subs/Population
SVOD total subscribers (000)
SVOD homes/Fixed broadband HH
SVOD homes/smartphone subs
SVOD subscribers by operator (000)
Share of SVOD subscribers by operator (%)
SVOD revenues (US$ mil.)
SVOD revenues by operator (US$ mil.)
Share of SVOD revenues by operator (%)
SVOD ARPU by operator ($)
Source: Digital TV Research
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