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市場調查報告書

SVOD (定額制隨選) 的全球市場的預測

Global SVOD (Subscription Video on Demand) Forecasts

出版商 Digital TV Research 商品編碼 345307
出版日期 內容資訊 英文 200 Pages
商品交期: 最快1-2個工作天內
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SVOD (定額制隨選) 的全球市場的預測 Global SVOD (Subscription Video on Demand) Forecasts
出版日期: 2015年11月18日 內容資訊: 英文 200 Pages
簡介

2020年的SVOD (定額制隨選) 的加入家庭數,預計2010年的2800萬戶,從2015年終的1億1600萬戶大幅度增加,在全球200個國家到達3億600萬戶。

本報告提供全球64個國家的SVOD (定額制隨選) 服務的市場相關調查、人口、家庭數、TV家庭數、固定寬頻家庭數、智慧型手機、平板電腦用戶數、SVOD家庭數、TV家庭數及固定BB家庭數的SVOD家庭數的比例、SVOD的收益、各業者的用戶數、收益、每1個月的ARPU等資料的各國彙整。

調查內容:各國

  • 人口
  • 家庭數
  • TV家庭數
  • 固定寬頻家庭數
  • 智慧型手機用戶數
  • 平板電腦用戶數
  • SVOD家庭數
  • SVOD家庭數/固定BB家庭數
  • SVOD家庭數/TVHH
  • SVOD收益
  • SVOD用戶數:各業者
  • SVOD收益:各業者
  • 主要業者之每個月的ARPU

調查對象業者

  • Netflix
  • Clarovideo
  • Icflix
  • Telefonica On Video
  • Starz Play
  • Presto
  • Viaplay
  • Stan
  • HBO
  • Sky
  • Canal Play
  • Maxdome
  • Amazon Prime
  • Videoland
  • Sky Online
  • Voyo
  • CraveTV
  • GOTV
  • Shomi
  • Myprime
  • Movistar Play
  • Amazon
  • Ditto
  • You Tudou
  • Bigflix
  • Tmall Box Office
  • Hooq
  • Iqiyi
  • Spuul
  • QQ Tencent Video
  • Iflix
  • Usee TV
  • Movistar Plus
  • ONE TV
  • Cellcom TV
  • Oyo
  • TIMVision
  • Pickbox
  • Mediaset Infinity
  • Hulu
  • TSUTAYA TV
  • U-Next
  • Avexdtv
  • au Smart Pass
  • UULA
  • Astro
  • Showmax
  • Front Row
  • Veo
  • Ontaptv
  • Sky Blue to Go
  • Tving
  • Videoland Unlimited
  • Lightbox
  • Neon
  • Teleclub Play
  • Tivibu Go
  • Megogo
  • Ipla World
  • N Play
  • Now TV
  • Videoclube
  • HBO Now
  • Showtime
  • Ivi
目錄

The number of SVOD [subscription video on demand] homes is forecast to reach 306 million across 200 countries by 2020, up massively from 28 million in 2010 and an expected 161 million by end-2015, according to a new report from Digital TV Research. The total will grow by 42 million in 2015 alone.

The Global SVOD Forecasts report estimates that nearly 145 million SVOD subscribers will be added between 2015 and 2020 (up by 90%). China will increase by 20 million subs, with the US bringing in an extra 22 million, Japan 9 million and India more than 7 million.

Netflix is forecast to have almost 115 million paying subscribers by 2020, adding 44 million subs between 2015 and 2020. Netflix will have 50.4 million subs in the US by 2020 - up by 7 million on 2015.

Global SVOD revenues [for all operators in 200 countries] will reach $26,794 million in 2020; 10 times the $2,644 million recorded in 2010 and more than double the $12,375 million expected in 2015. Subscription revenues for Netflix will rocket from $1.8 billion in 2010 to $12.2 billion in 2020.

Published in November 2015, this 200-page PDF and excel report contains comprehensive coverage of the global SVOD sector for 200 countries (including 64 countries in detail).

The report comprises:

  • Executive Summary.
  • Major SVOD players, including Netflix subscriber estimates by country (2010 to 2020).
  • Global forecasts from 2010 to 2020 (SVOD subscribers and revenues by country and SVOD subscribers and revenues for 175 operators)
  • Country profiles and forecasts (64 territories)

Netflix to reach 115 million subscribers

The number of SVOD [subscription video on demand] homes is forecast to reach 306 million across 200 countries by 2020, up massively from 28 million in 2010 and an expected 161 million by end-2015, according to a new report from Digital TV Research. The total will grow by 42 million in 2015 alone.

The Global SVOD Forecasts report estimates that nearly 145 million SVOD subscribers will be added between 2015 and 2020 (up by 90%). China will increase by 20 million subs, with the US bringing in an extra 22 million, Japan 9 million and India more than 7 million.

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Netflix is forecast to have almost 115 million paying subscribers by 2020, adding 44 million subs between 2015 and 2020. Netflix will have 50.4 million subs in the US by 2020 - up by 7 million on 2015.

Global SVOD revenues [for all operators in 200 countries] will reach $26,794 million in 2020; 10 times the $2,644 million recorded in 2010 and more than double the $12,375 million expected in 2015. Subscription revenues for Netflix will rocket from $1.8 billion in 2010 to $12.2 billion in 2020.

Table of Contents

64 countries covered in detail (15 from Asia Pacific, 15 from Latin America and North America, 15 from Western Europe and 19 from Eastern Europe, Middle East & Africa):

Argentina Australia Austria Belgium
Brazil Bulgaria Canada Chile
China Colombia Costa Rica Croatia
Czech Rep. Denmark Ecuador Egypt
Finland France Germany Greece
Guatemala Honduras Hong Kong Hungary
India Indonesia Ireland Israel
Italy Japan Malaysia Mexico
Netherlands New Zealand Nigeria Norway
Pakistan Peru Philippines Poland
Portugal Puerto Rico Romania Russia
Saudi Arabia Serbia Singapore Slovakia
Slovenia South Africa South Korea Spain
Sweden Switzerland Taiwan Thailand
Turkey Ukraine UAE UK
USA Uruguay Venezuela Vietnam

Forecasts (for each year from 2010 to 2020) contain subscriber and revenue details for 175 operators:

NetflixArgentinaNetflixEgypt
ClarovideoArgentinaIcflixEgypt
Telefonica On VideoArgentinaStarz PlayEgypt
NetflixAustraliaNetflixFinland
PrestoAustraliaViaplayFinland
StanAustraliaHBOFinland
NetflixAustriaNetflixFrance
SkyAustriaCanal PlayFrance
MaxdomeAustriaNetflixGermany
Amazon PrimeAustriaAmazon PrimeGermany
NetflixBelgiumMaxdomeGermany
VideolandBelgiumSkyGermany
NetflixBrazilNetflixGreece
ClarovideoBrazilNetflixGuatemala
Sky OnlineBrazilClarovideoGuatemala
NetflixBulgariaNetflixHonduras
VoyoBulgariaClarovideoHonduras
NetflixCanadaNetflixHong Kong
CraveTVCanadaGOTVHong Kong
ShomiCanadaNetflixHungary
NetflixChileMyprimeHungary
ClarovideoChileNetflixIndia
Movistar PlayChileAmazonIndia
NetflixChinaDittoIndia
Youku TudouChinaBigflixIndia
Tmall Box OfficeChinaHooqIndia
IqiyiChinaSpuulIndia
QQ Tencent VideoChinaNetflixIndonesia
NetflixColombiaIflixIndonesia
ClarovideoColombiaUsee TVIndonesia
Movistar PlusColombiaNetflixIreland
NetflixCosta RicaMyprimeIreland
ClarovideoCosta RicaNetflixIsrael
ONE TVCosta RicaCellcom TVIsrael
NetflixCroatiaNetflixItaly
OyoCroatiaTIMVisionItaly
PickboxCroatiaSky OnlineItaly
NetflixCzechMediaset InfinityItaly
VoyoCzechNetflixJapan
MyprimeCzechAmazonJapan
NetflixDenmarkHuluJapan
ViaplayDenmarkTsutaya TVJapan
HBODenmarkU-NextJapan
NetflixEcuadorAvex dtvJapan
ClarovideoEcuadorau smart passJapan

UULAJapanNetflixSlovenia
NetflixMalaysiaVoyoSlovenia
IflixMalaysiaPickboxSlovenia
AstroMalaysiaNetflixSouth Africa
NetflixMexicoShowmaxSouth Africa
ClarovideoMexicoFront RowSouth Africa
VeoMexicoOntaptvSouth Africa
Sky Blue to GoMexicoNetflixSouth Korea
NetflixNetherlandsTvingSouth Korea
Videoland UnlimitedNetherlandsNetflixSpain
MyprimeNetherlandsNetflixSweden
NetflixNew ZealandViaplaySweden
LightboxNew ZealandHBOSweden
NeonNew ZealandNetflixSwitzerland
NetflixNigeriaMyprimeSwitzerland
NetflixNorwayTeleclub PlaySwitzerland
ViaplayNorwayNetflixTaiwan
HBONorwayNetflixThailand
NetflixPakistanIflixThailand
NetflixPeruHooqThailand
ClarovideoPeruNetflixTurkey
Movistar PlusPeruTivibu GoTurkey
NetflixPhilippinesNetflixUkraine
IflixPhilippinesMegogoUkraine
HooqPhilippinesNetflixUAE
NetflixPolandIcflixUAE
Ipla WorldPolandStarz PlayUAE
MyprimePolandNetflixUK
NetflixPortugalAmazon PrimeUK
N PlayPortugalNow TVUK
VideoclubePortugalNetflixUSA
NetflixPuerto RicoAmazon PrimeUSA
NetflixRomaniaHuluUSA
VoyoRomaniaHBO NowUSA
NetflixRussiaShowtimeUSA
IviRussiaNetflixUruguay
MegogoRussiaClarovideoUruguay
NetflixSaudi ArabiaNetflixVenezuela
IcflixSaudi ArabiaNetflixVietnam
Starz PlaySaudi Arabia    
NetflixSerbia    
PickboxSerbia    
NetflixSingapore    
HooqSingapore    
NetflixSlovakia    
VoyoSlovakia    

Forecasts (for each year from 2010 to 2020) contain this detail for 64 countries (as well as subscriber and revenue market shares by operator)

India SVOD TV & video forecasts
 20102011201220132014201520162017201820192020
Population (000)
Total households (000)
TV households (000) Fixed broadband HH
Fixed broadband HH (000)
Smartphone subscribers (000)
Tablet subscribers (000)
SVOD homes (000)
SVOD homes/Fixed BB HH
SVOD homes/TVHH
SVOD revenues (US$ mil.)
 
SVOD subs by operator (000)
Netflix
Amazon Prime
Ditto
Bigflix
Hooq
Spuul
Other
 
SVOD revs by operator ($ mil)
Netflix
Amazon Prime
Netflix
Amazon Prime
Ditto
Bigflix
Hooq
Spuul
Other
 
Monthly ARPU ($)
Netflix
Amazon Prime
Ditto
Bigflix
Hooq
Spuul
Source: Digital TV Research

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