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市場調查報告書

亞太地區的OTT電視、視訊預測

Asia Pacific OTT TV and Video Forecasts

出版商 Digital TV Research 商品編碼 333651
出版日期 內容資訊 英文 146 Pages
商品交期: 最快1-2個工作天內
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亞太地區的OTT電視、視訊預測 Asia Pacific OTT TV and Video Forecasts
出版日期: 2016年05月18日 內容資訊: 英文 146 Pages
簡介

亞太地區的OTT電視、視訊的收益,預計從2010年的7億700萬美元,2015年急速成長到57億4,100萬美元,2021年達到183億9,600萬美元。

本報告提供亞太地區17個國家的OTT電視、視訊市場相關調查分析,OTT業者概要 (各國) 、全球市場的預測,亞太地區17個國家的比較預測、各國預測等相關的系統性資訊。

調查對象國家

  • 澳洲
  • 中國
  • 香港
  • 印度
  • 印尼
  • 日本
  • 馬來西亞
  • 尼泊爾
  • 紐西蘭
  • 巴基斯坦
  • 菲律賓
  • 新加坡
  • 韓國
  • 斯里蘭卡
  • 台灣
  • 泰國
  • 越南

主要的預測項目:各國

  • 人口
  • 整體家庭數
  • TV家庭數
  • 固定寬頻家庭數
  • 智慧型手機加入數
  • 平板電腦加入數
  • TV 家庭數/整體家庭數
  • 固定寬頻家庭數/整體家庭數
  • 智慧型手機加入數/人口
  • 平板電腦加入數/人口
  • OTT電視、視訊家庭數
  • OTT電視、視訊家庭數/固定寬頻家庭數
  • OTT電視、視訊家庭數/TV家庭數
  • SVOD家庭數
  • SVOD家庭數/固定寬頻家庭數
  • SVOD家庭數/TV家庭數
  • 電影出租數
  • 電視出租數
  • 出租總數
  • 電視DTO (Download-To-Own) 數
  • 電影DTO數
  • DTO總數
  • 線上廣告總額
  • OTT網站的線上廣告額
  • DTO電視收益
  • DTO電影收益
  • DTO視訊收益
  • 線上出租收益
  • 線上電視出租收益
  • 線上電影出租收益
  • SVOD收益
  • OTT電視、視訊總收益

本網頁內容可能與最新版本有所差異。詳細情況請與我們聯繫。

目錄

OTT TV and video revenues for 17 countries in the Asia Pacific region will reach $18,396 million in 2021; up from $707 million in 2010 and $5,741 million in 2015. The Asia Pacific OTT TV & Video Forecasts report estimates that China will overtake Japan in 2016 to become market leader.

Simon Murray, Principal Analyst at Digital TV Research, explained: “Smartphone users will continue to drive OTT TV & video audiences. Smartphones are a more important OTT TV reception method than fixed broadband in the Asia Pacific region - with the notable exceptions of Australia and New Zealand.”

Advertising on OTT sites will remain the main revenue source, bringing in $8,745 million by 2021 - up by $6 billion from $2,609 million on 2015. China will supply $4,911 million of the 2021 total, with Japan providing a further $1,475 million.

SVOD revenues will rocket from $1,816 million in 2015 to $6,439 million in 2021. China will add $1,838 million in revenues between 2015 and 2021 - nearly sextupling its total.

Download-to-own/electronic sell-through movie and TV revenues are forecast to be $1,904 million in 2021 (with $692 million from Japan), up from $691 million in 2015. OTT TV and video rental will climb to $1,307 million in 2021.

Table of Contents

Published in June 2016, this 146-page PDF and excel report contains comprehensive coverage of the Asia Pacific OTT TV & video sector (subscribers/homes, transactions and revenues. SVOD, Ad-supported, rental/pay-per-view and download-to-own/electronic sell-through) for 17 countries, including:

  • Executive Summary.
  • Global forecasts summary from 2010 to 2021
  • Comparison forecast tables for 17 countries.
  • Individual country forecasts for 17 territories.
  • Country profiles

17 countries covered:

AustraliaChina
Hong KongIndia
IndonesiaJapan
MalaysiaNepal
New ZealandPakistan
PhilippinesSingapore
South KoreaSri Lanka
TaiwanThailand
Vietnam 

Forecasts (for each year from 2010 to 2021) contain the following detail for 17 countries:

Australia OTT TV & video forecasts
Population (000)
Total households (000)
TV households (000)
Fixed broadband households (000)
Smartphone subscribers (000)
Tablet subscribers (000)
 
TV HH/Total HH
Fixed broadband HH/Total HH
Smartphone subs/Population
Tablet subs/Population
 
OTT TV & video fixed broadband households (000)
OTT TV & video HH/Fixed broadband HH
OTT TV & video HH/TV HH
OTT TV & video smartphone subs (000)
OTT TV & video HH/smartphone subs
OTT TV & video total (000)
 
SVOD total subscribers (000)
 
TV rental transactions (000)
Movie rental transactions (000)
Total rental transactions (000)
TV download-to-own transactions (000)
Movie download-to-own transactions (000)
Total download-to-own transactions (000)
 
Online advertising total (US$ mil.)
Online advertising for OTT sites (US$ mil.)
Online TV rental revenues (US$ mil.)
Online movie rental revenues (US$ mil.)
Online rental revenues (US$ mil.)
Download-to-own TV revenues (US$ mil.)
Download-to-own movie revs (US$ mil.)
Download-to-own video revs (US$ mil.)
SVOD revenues (US$ mil.)
Total OTT TV & video revenues (US$ mil.)
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