Western Europe OTT TV and Video Forecasts
|出版商||Digital TV Research||商品編碼||333648|
|出版日期||內容資訊||英文 124 Pages
本報告提供西歐15個國家的OTT電視、視訊市場相關調查分析、OTT業者概要 (各國) 、全球市場的預測、西歐15個國家的比較預測、各國預測等相關的系統性資訊。
Western European OTT TV and video revenues will more than double between 2015 and 2021. However, growth rates will vary considerably between the 17 countries covered in the ‘Western Europe OTT TV & Video Forecasts ’ report.
Simon Murray, Principal Analyst at Digital TV Research, said: “OTT adoption is already high in Scandinavia, the Netherlands and the UK, but it has been much more muted in other countries such as France, Spain and Portugal.”
Source: Digital TV Research
OTT TV and video revenues in Western Europe will reach $14.64 billion in 2021; up from $6.40 billion in 2015. From the $8.25 billion in revenues to be added between 2015 and 2021, the UK will contribute $2.30 billion, Germany $1.34 billion, France $1.13 billion and Italy $0.99 billion. The UK will remain the market leader by some distance.
SVOD [subscription video on-demand] will become the region's largest OTT revenue source in 2018 before AVOD [advertising on OTT sites] regains its crown in 2020. The AVOD sector has been boosted by the rapid expansion in mobile advertising.
AVOD will bring in $5.79 billion by 2021 - $3 billion up on 2015. The UK will supply $2,333 million of the 2021 advertising total, followed by Germany with $904 million.
SVOD revenues will total $5,632 million by 2021 - up from $2,098 million in 2015. Nearly $1 billion will be added in 2016 alone. The UK (up by nearly $800 million between 2015 and 2021 to $1,507 million) will remain the SVOD revenue leader - generating as much as second-placed Germany and third-placed France combined in 2021.
Digital TV Research forecasts 53.71 million SVOD subscriptions by 2021, up from an expected 31.43 million by end-2016. More than 8 million subscribers will be added in 2016 alone. Nearly a third (30.7%) of the region's TV households will subscribe to a SVOD package by 2021; triple the 13.6% recorded by end-2015.
Sweden will have more SVOD subscribers than Spain in 2021, despite only having a quarter of the population. Despite this, the number of subscriptions will quadruple in France and Italy between 2015 and 2021 and will grow eightfold in Spain.
Murray explained: “The Spanish SVOD sector is stifled as Telefonica provides its Yomvi SVOD platform free to its pay TV subscribers. Yomvi is no longer offered as a standalone service. This also degrades the perceived value of the other SVOD platforms.”
He continued: “France's relatively low take-up is harder to explain as there is a good selection of SVOD platforms on offer. However, government-imposed release windows dictate that SVOD platforms can only screen movies well after they have appeared on other platforms.”
Published in July 2016, this 124-page PDF and excel report contains comprehensive coverage of the Western Europe OTT TV & video sector (subscribers/homes, transactions and revenues. SVOD, Ad-supported, rental and download-to-own/electronic sell-through) for 17 countries, including:
Forecasts (for each year from 2010 to 2021) contain the following detail for 18 countries:
|Sweden OTT TV & video forecasts|
|Total households (000)|
|TV households (000)|
|Fixed broadband households (000)|
|Smartphone subscribers (000)|
|Tablet subscribers (000)|
|TV HH/Total HH|
|Fixed broadband HH/Total HH|
|OTT TV & video fixed broadband households (000)|
|OTT TV & video HH/Fixed broadband HH|
|OTT TV & video HH/TV HH|
|OTT TV & video smartphone subs (000)|
|OTT TV & video HH/smartphone subs|
|OTT TV & video total (000)|
|SVOD total subscribers (000)|
|TV rental transactions (000)|
|Movie rental transactions (000)|
|Total rental transactions (000)|
|TV download-to-own transactions (000)|
|Movie download-to-own transactions (000)|
|Total download-to-own transactions (000)|
|Online advertising total (US$ mil.)|
|Online advertising for OTT sites (US$ mil.)|
|Online TV rental revenues (US$ mil.)|
|Online movie rental revenues (US$ mil.)|
|Online rental revenues (US$ mil.)|
|Download-to-own TV revenues (US$ mil.)|
|Download-to-own movie revs (US$ mil.)|
|Download-to-own video revs (US$ mil.)|
|SVOD revenues (US$ mil.)|
|Total OTT TV & video revenues (US$ mil.)|