Cover Image


Global OTT TV & Video Forecasts

出版商 Digital TV Research 商品編碼 332660
出版日期 內容資訊 英文 270 Pages
商品交期: 最快1-2個工作天內
Back to Top
全球OTT電視、視訊預測 Global OTT TV & Video Forecasts
出版日期: 2016年07月19日 內容資訊: 英文 270 Pages




  • 人口
  • 整體家庭數
  • TV家庭數
  • 固定寬頻家庭數
  • 智慧型手機加入數
  • 平板電腦加入數
  • TV 家庭數/整體家庭數
  • 固定寬頻家庭數/整體家庭數
  • 智慧型手機加入數/人口
  • 平板電腦加入數/人口
  • OTT電視、視訊家庭數
  • OTT電視、視訊家庭數/固定寬頻家庭數
  • OTT電視、視訊家庭數/TV家庭數
  • SVOD家庭數
  • SVOD家庭數/固定寬頻家庭數
  • SVOD家庭數/TV家庭數
  • 電影出租數
  • 電視出租數
  • 出租總數
  • 電視DTO (Download-To-Own) 數
  • 電影DTO數
  • DTO總數
  • 線上廣告總額
  • OTT網站的線上廣告額
  • DTO電視收益
  • DTO電影收益
  • DTO視訊收益
  • 線上出租收益
  • 線上電視出租收益
  • 線上電影出租收益
  • SVOD收益
  • OTT電視、視訊總收益



OTT TV & video revenues to generate $65 billion

Global OTT TV and video revenues [for 100 countries - up from 64 in the previous edition] will reach $64.78 billion in 2021; a massive increase from $4.47 billion in 2010 and $29.41 billion in 2015.

From the $35.37 billion extra revenues between 2015 and 2021, Asia Pacific will contribute $12.65 billion, Western Europe $8.25 billion and North America $9.00 billion. The ‘Global OTT TV & Video Forecasts’ report estimates that Latin American revenues will nearly triple, with even greater growth expected in Eastern Europe and the Middle East & Africa.

The US will remain the dominant territory for online TV and video revenues - which will rise by $8.24 billion to $22.82 billion between 2015 and 2021. China will add a further $6.24 billion, with its total revenues nearly quintupling over the period to give it second place.

SVOD will become the largest revenue source by 2018, but AVOD will regain top position by 2020. SVOD will add $14.58 billion in revenues between 2015 and 2021, with AVOD up by even more ($15.37 billion).

Online TV and video advertising has been boosted in recent years by the rapid growth in mobile advertising. Fast growth will continue; reaching a global total of $26.96 billion in 2021.

SVOD revenues will soar from $0.89 billion in 2010 to $11.13 billion in 2015 and onto $25.71 billion in 2021. This means that SVOD will contribute 40% of total OTT revenues in 2021; double the 20% recorded in 2010.

Digital TV Research forecasts 383 million SVOD subscriptions by 2021, up from 21 million in 2010 and 163 million by end-2015.

Simon Murray, Principal Analyst at Digital TV Research, said: “It is important to note that these figures are for gross subscriptions. A home or a person can pay for more than one SVOD platform. This is reasonably commonplace in some countries such as the US, Scandinavia and the UK.”

He added: “Furthermore, subscription figures for several countries (notably the US, Germany and the UK) are boosted by the inclusion of Amazon Video. Most of these homes access Amazon Video as part of their Amazon Prime subscription so they are not directly paying to receive Amazon Video. A significant proportion of Amazon Video viewers would probably not pay for it as a separate service.”

Murray continued: “Mobile SVOD is growing rapidly in Asia - and will do so in the Middle East and Africa. Mobile broadband is more established than fixed broadband in many developing countries.”

From the 220 million SVOD additions between 2015 and 2021, 107 million will be in the Asia Pacific region and 28 million in the Middle East & Africa. The North American market has still not reached maturity, with 28 million additions expected between 2015 and 2021. Western Europe will bring in an extra 30 million to its total.

Table of Contents

Published in July 2016, this 270-page PDF and excel report contains comprehensive coverage of the Global OTT TV & video sector (subscribers/homes, transactions and revenues. SVOD, Ad-supported, rental and download-to-own/electronic sell-through) for 100 countries, including:

  • Executive Summary.
  • Regional forecasts summary from 2010 to 2021
  • Comparison forecast tables.
  • Individual country forecasts.

Countries covered:

Algeria Czech Rep Israel Norway South Africa
Angola Denmark Italy Oman South Korea
Argentina Ecuador Japan Pakistan Spain
Australia Egypt Jordan Panama Sri Lanka
Austria El Salvador Kenya Paraguay Sweden
Bahrain Estonia Kuwait Peru Switzerland
Belarus Finland Latvia Philippines Taiwan
Belgium France Lebanon Poland Tanzania
Bolivia Georgia Lithuania Portugal Thailand
Bosnia Germany Luxembourg Puerto Rico Tunisia
Brazil Ghana Malawi Qatar Turkey
Bulgaria Greece Malaysia Romania UAE
Canada Guatemala Mexico Russia Uganda
Chile Honduras Morocco Rwanda Ukraine
China Hong Kong Namibia Saudi Arabia UK
Colombia Hungary Nepal Senegal Uruguay
Costa Rica Iceland Netherlands Serbia USA
Cote d'Ivoire India New Zealand Singapore Venezuela
Croatia Indonesia Nicaragua Slovakia Vietnam
Cyprus Ireland Nigeria Slovenia Zambia

Forecasts (for each year from 2010 to 2021) contain the following detail for 18 countries:

Sweden OTT TV & video forecasts
Population (000)
Total households (000)
TV households (000)
Fixed broadband households (000)
Smartphone subscribers (000)
Tablet subscribers (000)
TV HH/Total HH
Fixed broadband HH/Total HH
Smartphone subs/Population
Tablet subs/Population
OTT TV & video fixed broadband households (000)
OTT TV & video HH/Fixed broadband HH
OTT TV & video HH/TV HH
OTT TV & video smartphone subs (000)
OTT TV & video HH/smartphone subs
OTT TV & video total (000)
SVOD total subscribers (000)
TV rental transactions (000)
Movie rental transactions (000)
Total rental transactions (000)
TV download-to-own transactions (000)
Movie download-to-own transactions (000)
Total download-to-own transactions (000)
Online advertising total (US$ mil.)
Online advertising for OTT sites (US$ mil.)
Online TV rental revenues (US$ mil.)
Online movie rental revenues (US$ mil.)
Online rental revenues (US$ mil.)
Download-to-own TV revenues (US$ mil.)
Download-to-own movie revs (US$ mil.)
Download-to-own video revs (US$ mil.)
SVOD revenues (US$ mil.)
Total OTT TV & video revenues (US$ mil.)
Back to Top