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市場調查報告書

撒哈拉以南非洲的數位電視市場

Digital TV Sub-Saharan Africa Forecasts

出版商 Digital TV Research 商品編碼 247509
出版日期 內容資訊 英文 225 Pages
商品交期: 最快1-2個工作天內
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撒哈拉以南非洲的數位電視市場 Digital TV Sub-Saharan Africa Forecasts
出版日期: 2016年01月05日 內容資訊: 英文 225 Pages
簡介

本報告提供撒哈拉以南非洲各國的數位電視市場相關調查、電視家庭用戶、數位電纜加入數、類比電纜加入數的實際成果與預測資料等35個國家的詳細的預測,為您概述為以下內容。

調查對象國家

  • 安哥拉
  • 貝南共和國
  • 波札那共和國
  • 布吉納法索
  • 布隆迪
  • 喀麥隆
  • 中非共和國
  • 查德
  • 剛果民主共和國
  • 剛果共和國
  • 象牙海岸共和國
  • 赤道幾內亞
  • 衣索比亞
  • 加彭
  • 甘比亞
  • 迦納
  • 幾內亞
  • 肯亞
  • 賴比瑞亞
  • 馬達加斯加
  • 馬拉威
  • 馬利共和國
  • 莫三比克
  • 納米比亞
  • 尼日
  • 奈及利亞
  • 盧安達
  • 塞內加爾
  • 獅子山共和國
  • 南非
  • 坦尚尼亞
  • 多哥
  • 烏干達
  • 尚比亞
  • 辛巴威

調查項目(安哥拉、象牙海岸共和國、迦納、肯亞、奈及利亞、南非、坦尚尼亞、烏干達、尚比亞)

  • 電視戶數
  • 數位電纜加入數
  • 類比電纜加入數
  • 收費IPTV加入數
  • 收費數位DTH加入數
  • 數位免費DTH戶數
  • 類比DTH戶數
  • 類比地上波戶數
  • 一次FTA DTT戶數
  • 一次收費DTT戶數
  • 數位戶數
  • 類比戶數
  • 收費電視加入者數
  • 數位電纜加入數/電視戶數的比例
  • 類比電纜加入數/電視戶數的比例
  • 收費IPTV加入數/電視戶數比例
  • 收費DTH/電視戶數的比例
  • 數位免費DTH/電視戶數的比例
  • 類比DTH/電視戶數的比例
  • 類比地上波/電視戶數的比例
  • 一次FTA DTT/電視戶數的比例
  • 一次收費DTT/電視戶數的比例
  • 數位/電視戶數的比例
  • 類比/電視戶數的比例
  • 收費電視加入數/電視戶數的比例
  • 獨立型數位電纜加入數
  • 雙人遊戲數位電纜加入數
  • 獨立型收費IPTV加入數
  • 雙人遊戲收費IPTV加入數
  • 三合一收費IPTV加入數
  • 獨立型數位電纜收益
  • 雙人遊戲數位電纜電視收益
  • 三合一數位電纜電視收益
  • 數位電纜電視加入者收益
  • 數位電纜電視的隨選收益
  • 數位電纜電視收益
  • 類比電纜電視加入者收益
  • 電纜電視收益、等

本網頁內容可能與最新版本有所差異。詳細情況請與我們聯繫。

目錄

Nearly two-thirds of TV homes (36.2 million) took digital signals by end-2015, up from 18.7% (7.9 million) in 2010. Complete digital transition was achieved in Gabon, Kenya, Malawi, Rwanda, Tanzania and Uganda by end-2015. This count will increase from six countries at end-2015 to 11 by end-2016. Digital TV penetration will reach 99.9% in 35 forecast countries by 2021 - or 74.7 million homes.

About two-thirds (50.95 million) of TV households will take DTT (pay and free-to-air combined) as their primary TV signal in 2021, up from only 1.4% (0.59 million) at end-2010. By 2021, 14.85 million - nearly a fifth of TV households - will be primary pay DTT and 36.10 million free-to-air DTT (or 48.3% of TV homes).

DTT will challenge satellite as the top pay TV platform by 2021. In fact, satellite TV will only grow from 19.3% of TV households in 2015 to 21.2% by 2021, whereas pay DTT will rocket from 10.2% to 19.9% over the same period.

Of the 16.91 million pay TV subscribers at end-2015, 10.66 million were pay satellite TV and 5.64 million pay DTT. The pay total will more than double to 33.23 million by 2021, with satellite TV contributing 15.88 million and pay DTT another 14.85 million.

South Africa supplied 5.95 million of the 2015 regional pay TV subs; growing to 8.62 million by 2021. Nigeria will close in on South Africa; increasing from 3.63 million in 2015 to 7.52 million in 2021.

Published in January 2016, the 225-page PDF and excel report comes in six parts:

  • Executive summary and regional forecasts, with handy comparison tables to reveal the best growth prospects;
  • Chapter on the main pan-regional players: StarTimes, DStv, GOtv and Canal Plus Afrique;
  • Regional forecasts summary from 2010 to 2021 by platform, by household penetration, by pay TV subscribers and by pay TV revenues;
  • Top-line forecasts (population, population per household, households and TV households) for 42 countries;
  • Country profiles for 35 territories;
  • Detailed country forecasts for 35 nations.

35 countries profiled:

  • Angola
  • Burundi
  • DR Congo
  • Ethiopia
  • Guinea
  • Malawi
  • Niger
  • Sierra Leone
  • Uganda

  • Benin
  • Cameroon
  • Rep Congo
  • Gabon
  • Kenya
  • Mali
  • Nigeria
  • South Africa
  • Zambia

  • Botswana
  • CAR
  • Cote d'Ivoire
  • Gambia
  • Liberia
  • Mozambique
  • Rwanda
  • Tanzania
  • Zimbabwe

  • Burkina Faso
  • Chad
  • Eq. Guinea
  • Ghana
  • Madagascar
  • Namibia
  • Senegal
  • Togo

Table of Contents

Forecasts (2010-2021) contain the following detail for each of the 35 countries:

Senegal digital TV forecasts
2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021
Households (000)
TV households (000)
Digital cable subs (000)
Analog cable subs (000)
Pay IPTV subscribers (000)
Pay digital satellite TV subs (000)
Digital free satellite TV homes (000)
Analog satellite TV households (000)
Analog terrestrial households (000)
Primary FTA DTT households (000)
Primary Pay DTT households (000)
Digital homes (000)
Analog homes (000)
Pay TV subscribers (000)
Total DTT homes (000)
 
Digital cable subs/TV HH
Analog cable subs/TV HH
Pay IPTV subs/TV HH
Pay satellite TV/TV HH
Digital free satellite TV/TV HH
Analog satellite TV/TV HH
Analog terrestrial/TVHH
Primary FTA DTT/TV HH
Primary pay DTT/TV HH
TVHH/HH
Digital/TV HH
Analog/TV HH
Pay TV Subs/TV HH
Total DTT/TVHH
 
Stand-alone digital cable subs (000)
Dual-play digital cable subs (000)
Triple-play digital cable subs (000)
Stand-alone pay IPTV subs (000)
Dual-play pay IPTV subs (000)
Triple-play pay IPTV subs (000)
 

Senegal digital TV forecasts
2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021
Revenues (US$ million)
Stand-alone digital cable revs
Dual-play digital cable TV revenues
Triple-play digital cable TV revenues
Digital cable TV subs revenues
Digital cable TV on-demand revs
Digital cable TV revenues
Analog cable TV subs revs
Cable TV revenues
 
Stand-alone IPTV revenues
Dual-play IPTV revenues
Triple-play IPTV revenues
IPTV subscription revenues
IPTV on-demand revenues
IPTV revenues
 
Satellite TV subscription revenues
Satellite TV on-demand revenues
Satellite TV revenues
 
DTT subscription revs
DTT on-demand revenues
DTT revenues
 
Subscription revenues
On-demand revenues
Total revenues
 
Average Revenue Per User (ARPU - US$)
Stand-alone digital cable subs
Dual-play digital cable TV subs
Triple-play digital cable TV subs
Average digital cable (subs & VOD)
Analog cable TV subs
Stand-alone IPTV subs
Dual-play IPTV subs
Triple-play IPTV subs
Average IPTV (subs and VOD)
Pay satellite TV (subs)
Pay satellite TV (subs and PPV)
Pay DTT (subs)
Pay DTT (subs and PPV)
Average monthly ARPU
Source: digital TV research Ltd.

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