Cover Image
市場調查報告書

亞太地區的數位電視市場

Digital TV Asia Pacific Forecasts

出版商 Digital TV Research 商品編碼 247483
出版日期 內容資訊 英文 185 Pages
商品交期: 最快1-2個工作天內
價格
Back to Top
亞太地區的數位電視市場 Digital TV Asia Pacific Forecasts
出版日期: 2016年03月08日 內容資訊: 英文 185 Pages
簡介

亞太地區的收費網路電視用戶數,2015年趕過了收費衛星TV的用戶。並且預共2021年達到1億2350萬件。其中中國國內的用戶數預計達到7840萬件 (佔地區整體約2/3) 。另一方面,數位電視的整體台數預共2015∼2021年增加3億1400萬台,其中1億700萬台為地上數位電視 (DTT) 。還有預計數位有線TV為1億1300萬台,收費衛星TV為3000萬台,FTA (Free to Air) 衛星TV增加1000萬台。整體上,收費電視的普及率有上升趨勢,尤其是收費數位電視,2010年為21.2%,2015年為44.9%,2021年將急速普及到68.3%。

本報告提供亞太地區的數位電視廣播市場分析,摘要整理與23個國家現況彙整的PDF文件,主要22個國家的實際成果值、預測值 (總共10年份)的Excel工作簿的2部分構成,為您概述為以下內容。

摘要整理

  • 預測概要
  • 澳洲
  • 孟加拉
  • 汶萊
  • 柬埔寨
  • 中國
  • 香港
  • 印度
  • 印尼
  • 日本
  • 寮國
  • 馬來西亞
  • 蒙古
  • 緬甸
  • 尼泊爾
  • 紐西蘭
  • 巴基斯坦
  • 菲律賓
  • 新加坡
  • 韓國
  • 斯里蘭卡
  • 台灣
  • 泰國
  • 越南

市場預測 (各國內容,共22個國家)

  • 家庭總數
  • TV擁有家庭數
  • 數位式有線電視用戶數
  • 類比式有線電視用戶數
  • 收費網路電視用戶數
  • 數位收費衛星TV用戶數
  • 數位免費衛星TV家庭數
  • 類比衛星TV家庭數
  • 類比地面電視家庭數
  • 一次FTA (Free to Air) DTT (地上數位) 加入家庭數
  • 一次收費DTT加入家庭數
  • 數位電視家庭數
  • 類比TV家庭數
  • 收費電視用戶數
  • 收費DTT加入家庭數
  • 數位有線TV用戶/TV持有家庭的比率
  • 類比有線TV用戶/TV持有家庭的比率
  • 收費網路電視用戶/TV持有家庭的比率
  • 收費衛星TV用戶/TV持有家庭的比率
  • 數位免費衛星TV用戶/TV持有家庭的比率
  • 類比衛星TV用戶/TV持有家庭的比率
  • 類比地面電視用戶/TV持有家庭的比率
  • 一次FTA DTT/TV持有家庭的比率
  • 一次收費DTT/TV持有家庭的比率
  • TV持有家庭數/整體家庭數的比率
  • 數位電視持有家庭數/TV持有家庭的比率
  • 類比TV持有家庭數/TV持有家庭的比率
  • 收費電視用戶數/TV持有家庭的比率
  • DTT整體家庭數/TV持有家庭的比率
  • 獨立式數位有線TV用戶數
  • 二合一式數位有線TV用戶數
  • 三合一式數位有線TV用戶數
  • 獨立式收費網路電視用戶數
  • 二合一式收費網路電視用戶數
  • 三合一式收費網路電視用戶數
  • 收費電視的總收益額
  • 獨立式數位有線TV的收益額
  • 二合一式數位有線TV的收益額
  • 三合一式數位有線TV的收益額
  • 數位有線TV的用戶收益
  • 數位有線TV的隨選廣播收益
  • 數位有線TV的總收益額
  • 類比有線TV的收益額
  • 有線電視的總收益額
  • 獨立式網路電視的收益額
  • 二合一式網路電視的收益額
  • 三合一式網路電視的收益額
  • 網路電視的用戶收益
  • 網路電視的隨選廣播收益
  • 網路電視的總收益額
  • 衛星TV的用戶收益
  • 衛星TV的隨選廣播收益
  • 衛星TV的總收益額
  • DTH的用戶收益
  • DTH的隨選廣播收益
  • DTH的總收益額
  • 用戶的總收益
  • 隨選廣播的總收益
  • 市場總收益額
  • 每1用戶平均收益 (ARPU) (單位:美金)
  • 獨立式數位有線TV的用戶收益
  • 二合一式數位有線TV的用戶收益
  • 三合一式數位有線TV的用戶收益
  • 數位有線TV的平均收益 (用戶、隨選 (VOD))
  • 類比有線TV的用戶收益
  • 獨立式網路電視的用戶收益
  • 二合一式網路電視的用戶收益
  • 三合一式網路電視的用戶收益
  • 網路電視的平均收益 (用戶、VOD)
  • 收費衛星TV的總收益 (用戶)
  • 收費衛星TV的總收益 (用戶、PPV (按次付費))
  • 收費DTH的總收益 (用戶)
  • 收費DTT的總收益 (用戶、PPV)
  • 每月平均ARPU

相關調查一覽 (其他地區)

本網頁內容可能與最新版本有所差異。詳細情況請與我們聯繫。

目錄

The number of paying IPTV subscribers in the Asia Pacific region overtook paying satellite TV ones in 2015, according to a new report from Digital TV Research. Covering 22 countries, the fifth edition of the Digital TV Asia Pacific Forecasts report states that IPTV growth is far from over with 123.5 million subscribers expected by 2021. China will contribute 78.4 million IPTV subs (or nearly two-thirds of the region's total) by 2021.

Of the 314 million digital TV homes to be added between 2015 and 2021, 107 million will come from DTT. Conversely, the number of analog terrestrial homes will fall by 158 million. Digital cable will contribute 113 million additional homes, with analog cable losing 72 million. Pay satellite TV will supply an extra 30 million, with FTA satellite TV adding 10 million.

Simon Murray, Principal Analyst at Digital TV Research, explained: "So pay TV penetration will rise from 61.1% in 2015 to 69.2% in 2021, adding 127 million subs to take the total to 647 million. Even more impressive is that digital pay TV penetration will climb from 21.2% in 2010 to 44.9% in 2015 on to 68.3% in 2021. Digital pay TV subscribers will nearly quadruple from 164 million in 2010 to 639 million by 2021."

Published in March 2016, this electronically-delivered 185-page report comes in two parts:

  • A 108-page PDF file providing punchy narrative and succinct analysis in the Executive Summary and a digital TV briefing for each of the 23 countries listed below.
  • An excel workbook providing detailed forecasts from 2010 to 2021 for 22 of the countries listed below as well as handy comparative tables for the region (please see next page for line-by-line detail of what is included in the forecasts for each country).

IPTV overtakes pay satellite TV in Asia Pacific

The number of paying IPTV subscribers in the Asia Pacific region overtook paying satellite TV ones in 2015, according to a new report from Digital TV Research. Covering 22 countries, the fifth edition of the Digital TV Asia Pacific Forecasts report states that IPTV growth is far from over with 123.5 million subscribers expected by 2021. China will contribute 78.4 million IPTV subs (or nearly two-thirds of the region's total) by 2021.

image1

Of the 314 million digital TV homes to be added between 2015 and 2021, 107 million will come from DTT. Conversely, the number of analog terrestrial homes will fall by 158 million. Digital cable will contribute 113 million additional homes, with analog cable losing 72 million. Pay satellite TV will supply an extra 30 million, with FTA satellite TV adding 10 million.

Simon Murray, Principal Analyst at Digital TV Research, explained: "So pay TV penetration will rise from 61.1% in 2015 to 69.2% in 2021, adding 127 million subs to take the total to 647 million. Even more impressive is that digital pay TV penetration will climb from 21.2% in 2010 to 44.9% in 2015 on to 68.3% in 2021. Digital pay TV subscribers will nearly quadruple from 164 million in 2010 to 639 million by 2021."

He continued: "China will provide 329 million pay TV households by 2021, with India supplying a further 178 million. However, legitimate pay TV penetration will be lowest in Thailand (30.2%), Australia (31.7%) and Indonesia (32.6%)."

Despite the economic growth slowdown and devaluation of most currencies against the US dollar, pay TV revenues in the Asia Pacific region will reach $40.00 billion in 2021; up from $24.34 billion in 2010 and $31.94 billion in 2015. Digital pay TV revenues will triple from $14.4 billion in 2010 to $39.61 billion in 2021.

Pay TV revenues will more than double in five countries (Bangladesh, Indonesia, Laos, Myanmar and Pakistan) between 2015 and 2021. However, revenues will fall during this period in a further five countries (Australia, Hong Kong, New Zealand, Singapore and South Korea).

Table of Contents

Executive summary

  • Australia
  • Brunei
  • China
  • India
  • Japan
  • Malaysia
  • Myanmar/Burma
  • New Zealand
  • Philippines
  • South Korea
  • Taiwan
  • Vietnam

Summary forecasts

  • Bangladesh
  • Cambodia
  • Hong Kong
  • Indonesia
  • Laos
  • Mongolia
  • Nepal
  • Pakistan
  • Singapore
  • Sri Lanka
  • Thailand

Forecasts for every country listed above apart from Brunei.

Forecasts (2010-2021) contain the following detail for each of the 22 countries:

Mongolia digital TV forecasts
2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021
Households (000)
TV households (000)
Digital cable subs (000)
Analog cable subs (000)
Pay IPTV subscribers (000)
Pay digital satellite TV subs (000)
Digital free satellite TV homes (000)
Analog satellite TV households (000)
Analog terrestrial households (000)
Primary FTA DTT households (000)
Primary Pay DTT households (000)
Digital homes (000)
Analog homes (000)
Pay TV subscribers (000)
Total DTT homes (000)
 
Digital cable subs/TV HH
Analog cable subs/TV HH
Pay IPTV subs/TV HH
Pay satellite TV/TV HH
Digital free satellite TV/TV HH
Analog satellite TV/TV HH
Analog terrestrial/TVHH
Primary FTA DTT/TV HH
Primary pay DTT/TV HH
TVHH/HH
Digital/TV HH
Analog/TV HH
Pay TV Subs/TV HH
Total DTT/TVHH
 
Stand-alone digital cable subs (000)
Dual-play digital cable subs (000)
Triple-play digital cable subs (000)
Stand-alone pay IPTV subs (000)
Dual-play pay IPTV subs (000)
Triple-play pay IPTV subs (000)
 
Revenues (US$ million)
Stand-alone digital cable revs
Dual-play digital cable TV revenues
Triple-play digital cable TV revenues
Digital cable TV subs revenues
Digital cable TV on-demand revs
Digital cable TV revenues
Analog cable TV subs revs
Cable TV revenues
 
Stand-alone IPTV revenues
Dual-play IPTV revenues
Triple-play IPTV revenues
IPTV subscription revenues
IPTV on-demand revenues
IPTV revenues
 
Satellite TV subscription revenues
Satellite TV on-demand revenues
Satellite TV revenues
 
DTT subscription revs
DTT on-demand revenues
DTT revenues
 
Subscription revenues
On-demand revenues
Total revenues
 
Average Revenue Per User (ARPU - US$)
Stand-alone digital cable subs
Dual-play digital cable TV subs
Triple-play digital cable TV subs
Average digital cable (subs & VOD)
Analog cable TV subs
Stand-alone IPTV subs
Dual-play IPTV subs
Triple-play IPTV subs
Average IPTV (subs and VOD)
Pay satellite TV (subs)
Pay satellite TV (subs and PPV)
Pay DTT (subs)
Pay DTT (subs and PPV)
Average monthly ARPU
Source: digital TV research Ltd.
Back to Top