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市場調查報告書

北美的數位電視市場

Digital TV North America Forecasts

出版商 Digital TV Research 商品編碼 247480
出版日期 內容資訊 英文 65 Pages
商品交期: 最快1-2個工作天內
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北美的數位電視市場 Digital TV North America Forecasts
出版日期: 2016年03月16日 內容資訊: 英文 65 Pages
簡介

儘管有轉移到網路廣播的動向(停掉有線電視服務),預計北美的收費電視用戶數將持續緩慢增加。預計2013∼2020年500萬戶將新加入數位電視契約。數位電視的加入率2013年末達94.2%,預計2017年達到100%。但是,收費電視的普及率,從2010年的86.7%預計2020年降低到82.6%,總收益額(加入費用,影音播送收益)從2013年的1028億6000萬美元,到2020年降低到907億1000萬美元。為此,各業者打出各種推銷方式,同時構築富有魅力的價格的必要迫近。還有類比TV家庭大部分轉移到數位電視了,不過也可以見到轉移到網路電視的動向,各企業積極推出價格推銷。

本報告提供北美的數位電視市場相關調查,包括歸結摘要整理與加拿大、美國現狀的PDF文件,兩國的實際成果值、預測值(總計10年份)的Excel工作簿,歸結各國背景資訊的Excel工作簿,3部分。

目錄

  • 摘要整理
  • 加拿大
  • 美國

調查項目(各國)

  • 家庭數的明細:各平台
    • 家庭總數
    • TV擁有家庭數
    • 數位式有線電視用戶數
    • 類比式有線電視用戶數
    • 收費網路電視用戶數
    • 收費數位DTH用戶數
    • 數位免費DTH加入家庭數
    • 類比DTH家庭數
    • 類比地面電波傳播接收家庭數
    • 一次FTA (Free to Air) DTT(地上數位趨勢)加入家庭數
    • 一次收費DTT加入家庭數
    • DTT加入家庭總數
    • DTH數位電視家庭數
    • DTH類比TV家庭數
    • 收費電視用戶數
  • 家庭普及率:各平台
    • 數位有線電視/TV 家庭的比率(%)
    • 類比有線電視/TV 家庭的比率(%)
    • 收費網路電視/TV 家庭的比率(%)
    • 收費DTH/TV 家庭的比率(%)
    • 數位免費DTH/TV 家庭的比率(%)
    • 類比DTH/TV 家庭的比率(%)
    • 類比地面電波傳播/TV 家庭的比率(%)
    • 一次FTA DTT/TV 家庭的比率(%)
    • 一次收費DTT/TV 家庭的比率(%)
    • 數位電視/TV 家庭的比率(%)
    • 類比TV/TV 家庭的比率(%)
    • 收費電視用戶數/TV 家庭的比率(%)
    • TV 家庭數/整體家庭數的比率(%)
    • DTT整體家庭數/TV 家庭的比率(%)
  • 商品搭售方式
    • 獨立式數位有線電視用戶數
    • 二合一式數位有線電視用戶數
    • 三合一式數位有線電視用戶數
    • 獨立式收費網路電視用戶數
    • 二合一式收費網路電視用戶數
    • 三合一式收費網路電視用戶數
    • 獨立式數位有線電視的收益額
    • 二合一式數位有線電視的收益額
    • 三合一式數位有線電視的收益額
  • 收費電視的收益額
    • 數位有線電視的用戶收益
    • 數位有線電視的隨選傳播收益
    • 數位有線電視的總收益額
    • 類比有線電視的收益額
    • 有線電視的總收益額
    • 獨立式網路電視的收益額
    • 二合一式網路電視的收益額
    • 三合一式網路電視的收益額
    • 網路電視的用戶收益
    • 網路電視的隨選傳播收益
    • 網路電視的總收益額
    • DTH的用戶收益
    • DTH的隨選傳播收益
    • DTH的總收益額
    • DTT的用戶收益
    • DTT的隨選傳播收益
    • DTT的總收益額
    • 用戶的總收益
    • 隨選傳播的總收益
    • 市場總收益額
  • 每用戶平均收益(單位:美金)
    • 獨立式數位有線電視的用戶收益
    • 二合一式數位有線電視的用戶收益
    • 三合一式數位有線電視的用戶收益
    • 數位有線電視的平均收益(用戶、隨選(VOD))
    • 類比有線電視的用戶收益
    • 獨立式網路電視的用戶收益
    • 二合一式網路電視的用戶收益
    • 三合一式網路電視的用戶收益
    • 網路電視的平均收益(用戶、隨選)
    • 收費DTH的用戶收益
    • 收費DTH的總收益(用戶、隨選)
    • 收費DTT的用戶收益
    • 收費DTT的總收益(用戶、隨選)
    • 每月平均ARPU(每件契約平均收益)

本網頁內容可能與最新版本有所差異。詳細情況請與我們聯繫。

目錄

North America to lose fewer pay TV subs

The number of pay TV subs in North America [Canada and the US] will fall from 112 million in the peak year of 2012 to 106 million in 2021, according to the fifth edition of the Digital TV North America Forecasts report.

Simon Murray, Principal Analyst at Digital TV Research, said: “At first glance, this does not indicate a massive cord-cutting problem. However, the number of non-pay TV homes will climb from 20.7 million to 33.3 million over the same period [as the number of households will continue to increase]. To put it another way, pay TV penetration will drop from 87.1% in 2012 to 80.3% in 2021.”

                     Source: Digital TV Research.

The number of pay TV subscribers declined by 2 million in 2015. Before 2015, much of the pay TV fall was attributed to the loss of analog cable subscribers (which still fell by 1.1 million in 2015). However, the number of IPTV subs fell slightly in 2015, with satellite TV losing 610,000 subscribers.

Murray added: “2015 was notable because subscriber losses were recorded for all of the major platforms: cable, satellite and IPTV. Cable has been losing subscribers since 2011. Satellite TV started in 2014, and IPTV joined them in 2015.”

Much of the IPTV loss is attributable to AT&T encouraging its U-Verse subscribers to switch its DirecTV satellite platform. However, not even this bonus was enough to stem the loss of satellite TV subscribers.

Despite these gloomy facts, fewer than 2 million pay TV subscribers will be lost between 2016 and 2021.

Pay TV revenues [subscriptions and on-demand] in North America peaked in 2015 at $111.64 billion. Digital TV Research forecasts that revenues will fall by 12.1% - or $13.54 billion - to $98.10 billion in 2021. Cable revenues will decline by $10.76 billion - $2.14 billion less from analog cable and $8.62 billion lower for digital cable. Satellite TV will lose a further $2.13 billion, and IPTV $0.65 billion.

Table of Contents

Published in March 2016, this 65-page electronically-delivered report comes in two parts:

  • A 28-page PDF file providing punchy narrative and succinct analysis in the Executive Summary and a digital TV briefing for Canada and the US.
  • An excel workbook providing detailed forecasts from 2010 to 2021 for Canada and the US as well as handy comparative tables for the region

Forecasts (2010-2021) contain the following detail for Canada and the US:

USA digital TV forecasts
2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021
Households(000)
TV households(000)
Digital cable subs(000)
Analog cable subs(000)
Pay IPTV subscribers(000)
Pay digital satellite TV subs(000)
Digital free satellite TV homes (000)
Analog satellite TV households (000)
Analog terrestrial households (000)
Primary FTA DTT households (000)
Primary Pay DTT households (000)
Digital homes (000)
Analog homes (000)
Pay TV subscribers (000)
Total DTT homes (000)
 
Digital cable subs/TV HH
Analog cable subs/TV HH
Pay IPTV subs/TV HH
Pay satellite TV/TV HH
Digital free satellite TV/TV HH
Analog satellite TV/TV HH
Analog terrestrial/TVHH
Primary FTA DTT/TV HH
Primary pay DTT/TV HH
TVHH/HH
Digital/TV HH
Analog/TV HH
Pay TV Subs/TV HH
Total DTT/TVHH
 
Stand-alone digital cable subs (000)
Dual-play digital cable subs (000)
Triple-play digital cable subs (000)
Stand-alone pay IPTV subs (000)
Dual-play pay IPTV subs (000)
Triple-play pay IPTV subs (000)
 
Revenues (US$ million)
Stand-alone digital cable revs
Dual-play digital cable TV revenues
Triple-play digital cable TV revenues
Digital cable TV subs revenues
Digital cable TV on-demand revs
Digital cable TV revenues
Analog cable TV subs revs
Cable TV revenues
 
Stand-alone IPTV revenues
Dual-play IPTV revenues
Triple-play IPTV revenues
IPTV subscription revenues
IPTV on-demand revenues
IPTV revenues
 
Satellite TV subscription revenues
Satellite TV on-demand revenues
Satellite TV revenues
 
DTT subscription revs
DTT on-demand revenues
DTT revenues
 
Subscription revenues
On-demand revenues
Total revenues
 
Average Revenue Per User (ARPU - US$)
Stand-alone digital cable subs
Dual-play digital cable TV subs
Triple-play digital cable TV subs
Average digital cable (subs & VOD)
Analog cable TV subs
Stand-alone IPTV subs
Dual-play IPTV subs
Triple-play IPTV subs
Average IPTV (subs and VOD)
Pay satellite TV (subs)
Pay satellite TV (subs and PPV)
Pay DTT (subs)
Pay DTT (subs and PPV)
Average monthly ARPU
Source: digital TV research Ltd.
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