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市場調查報告書
個人化醫療時代的交易及商業策略
Dealmaking and Business Strategies in the Age of Personalized Medicine
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個人化醫療時代的交易及商業策略 是由出版商Decision Resources, Inc.在2009年03月所出版的。
這份英文市場調查報告書包含31 Pages 價格從美金3450起跳。
個人化醫療的發展潛力開始對醫療產業造成巨大的影響。個人化醫療可望改變醫療服務的提供方式及治療藥・診斷藥的開發方法。
本報告書內容包括：個人化醫療概要及商業模式、合作機會及交易策略、政府的政策動向等。內容綱要摘記如下：
實施概要
個人化醫療的投資報酬率
專家觀點：個人化醫療的概念及與醫療標準的整合
- 針對藥物開發的診斷藥整合
- 針對個人化醫療的理想組織架構
- 個人化醫療的挑戰
- 診斷藥製造商與製藥企業間的交易結構
- 因應個人化醫療相關政策問題
- 個人化醫療是否有助於改善醫療及成本呢？
- 針對照護服務提供社群的教育
促進個人化醫療進歩的處方相關問題資料庫調查
- Medco Healthcare Solutions
- PBM處方需求資料庫
- 新商機及PBM企業的策略
- 研究開發產品線及臨床計畫
- 基因型決策計畫
專家觀點：臨床預測指南：新的提升品質策略創造新的合作機會
- 臨床預測原則：診斷及治療的法則
- CPG評價
- 診斷藥及新藥開發的機會
- 合作機會
個人化醫療與訊息隱私權間的關係
Abstract
Abstract
Introduction
The promise of personalized medicine is having a profound impact on the
healthcare industry. It promises to change the way healthcare is delivered and
how drugs and diagnostics are developed. Pharma companies are still worried.
They do not understand how this area will play out and are risk-averse to
working in the brave new world of RxDx regulation. In addition, the ability to
mine large databases for clinical, genetic, and prescription drug information
must be balanced against an individual' s rights of privacy - yet another issue
that must be resolved before the widespread use of personalized healthcare
becomes a reality. In this report, we discuss business models, strategies, and
opportunities from the perspective of multiple stakeholders.
Get the Answers You Need to Shape Your Strategy
- Fundamental questions remain about the advantages of a personalized
medicine business model. What is the return on investment in personalized
medicine? What is needed to successfully integrate drug and test development?
What dealmaking strategies are appropriate and when?
- Medco senior vice president, fi nance and chief fi nancial offi cer Rich
Rubino says his company' s strategy
- "goes far beyond the cost savings of the script itself, but ultimately
down the road, receiving revenues associated with the signifi cant cost
savings on the medical side that we could generate." What is the personalized
medicine advantage for PBMs? How can the existing PBM income model be extended
to generate income by reducing overall healthcare costs? What assets do PBMs
control that can be used to validate personalized medicine concepts?
- Preparing the healthcare system for personalized medicine is a major
undertaking. Why is physician education critical for translating personalized
medicine from the lab to the clinic? What tools can be developed to help
physicians understand and embrace personalized RxDx products in their clinical
practice?
- Personalized medicine offers great potential to improve patient outcome
and reduce overall healthcare costs, but it also holds the potential for
personal medical information to be exploited in unintended ways. What is the
U.S. Congress doing to protect the security and privacy of personal
information? How do the
- American people feel about electronic health records? Which advocacy
groups and states are taking a leading role in trying to resolve privacy and
security issues?
Scope
- Economics: Deloitte Center for Health Solutions study, quantifying
personalized medicine ROIs for different stakeholders, net present value
(NPV), improving healthcare and reducing costs, clinical utility, patient
outcome.
- Business model: organizational structures, diagnostics division, center of
excellence, acquisition, research institute, types of skilled people needed,
top cover, successfully integrating diagnostic and therapeutic development,
four important issues, parallel processes, iterations of development,
impediment to integration.
- Partnering opportunities: Educating physicians, diagnostic partnering,
academic partnering, government agency partnering, pharmacy benefi t
management company (PBM) partnering, physician partnering.
- Dealmaking strategies: Finding a personalized medicine champion,
industry-standard licensing arrangement, risk-sharing arrangement, academic
partner, commercialization partners, pay-as-you-go arrangement, paying for a
diagnostics development service, ownership/acquisition.
- Pharmacy benefi t management: Mining prescription claims databases, Medco
Health Solutions, mail-order pharmacy, robotic prescription fi lling,
therapeutic resource centers, lives and drug spend, drug usage, compliance,
patient-specifi c medical data, generic drug utilization, pharmacogenomic
services, genotyping programs, R&D programs, drug metabolism, shotgun
medicine, algorithms, intelligent systems, specialty trained pharmacists,
practicing to evidence-based protocols, warfarin, tamoxifen, drug interations,
clopidogrel, pro-drugs, proton pump inhibitors (PPIs).
- Clinical prediction guides: Retrospective and prospective studies,
clinical validation, three steps to developing CPGs, physician decision-making
behavior, patient outcomes, tuberculosis, breast cancer recurrence, Adjuvant!
Online, stratifying groups of patients, translation to the clinic, history of
diabetes categorization, adverse events, resurrecting failed drugs, adaptive
trial design, electronic data capture, global phenotype mapping,
post-traumatic stress disorder, angiotensin-converting enzyme (ACE)-inhibitor
induced angioedema.
- Policy issues: Genomics and Personalized Medicine Act of 2008, regulatory
uncertainty, coverage and reimbursement landscape for diagnostics, Clinical
Laboratory Improvement Amendments (CLIA), IVDMIA guidance, RxDx regulatory
pathway, American Recovery and Reinvestment Act of 2009, electronic health
records, privacy issues, Health Information Technology for Economic and
Clinical Health (HITECH) Act, Harris Interactive survey, Coalition for Patient
Privacy, Healthcare Leadership Council, Confi dentiality Coalition, First
Circuit Court of Appeals, New Hampshire' s prescription privacy law.
Mentioned in This Spectrum Report
Companies, Organizations, and Agencies
- Abbott
- Accredo Health Group
- Aetna
- American Medical Association
- Amgen
- AstraZeneca
- Centers for Disease Control and Prevention
- Centers for Medicare & Medicaid Services
- Chugai
- Cleveland Clinic
- Coalition for Patient Privacy
- Confi dentiality Coalition
- Deloitte Center for Health Solutions
- Dendreon
- Eli Lilly
- FDA
- First Circuit Court of Appeals
- Genentech
- Genome Health
- Harvard Pilgrim Health Care
- Healthcare Leadership Council
- HP
- IBM
- Indiana University
- Kaiser
- LabCorp
- Mayo Clinic
- McKesson
- Medco Health Solutions
- Merck & Co.
- Novartis
- Personalized Medicine Coalition
- Personalized Pharmaceutical Systems
- Pfi zer
- Polymedica
- Roche
- Siemens
- U.S. Congress
- U.S. Department of Health and Human Services
Table of Contents
Contents
- Executive Summary
- Strategic Considerations
- Stakeholder Implications
- Personalized Medicine Return on Investment: What' s In It for Me?
- Expert Commentary - How to Advance the Concept of Personalized Healthcare
and
- Integrate It into Standard Medical Practice
- Integrating Diagnostics into Drug Development
- The Ideal Organizational Structure for a Personalized Medicine Endeavor
- Championing Personalized Medicine
- Deal Structures Between the Diagnostics and Pharmaceutical Companies
- Addressing Policy Issues Related to Personalized Healthcare
- Does Personalized Medicine Improve Healthcare and Reduce Cost?
- Educating the Care Delivery Community
- Mining Prescription Claims Databases to Advance Personalized Medicine
- Medco Health Solutions
- Striking Gold in PBM Prescription Claim Databases
- New Business Opportunities and Strategies for PBM Companies
- Generic and Biosimilar Drugs
- Diagnostic Testing
- Pharmacogenomics
- Value-Added Clinical Opportunity
- R&D Pipeline and Clinical Programs
- Mayo Clinic Collaboration
- LabCorp and Indiana University Collaboration
- Drug Interactions Between Plavix and Proton Pump Inhibitors
- Member Genotyping Program
- Expert Commentary - Clinical Predictive Guides: Novel Enrichment
Strategies Create
- New Partnering Opportunities
- Clinical Predictive Rules - Diagnostic and Treatment Algorithms
- Validated CPGs
- Opportunities in Diagnostics and Drug Development
- Diagnostics
- Drug Development
- Evolving Partnering Opportunities
- Clinical Trial Enrichment - Global Phenotype Mapping
- Infl uencing Physician Behavior
- Nexus Between Personalized Healthcare and Information Privacy
Tables
- 1. Personalized Medicine Return on Investment: Two Studies on Newly
Diagnosed Breast Cancer
- 2. Medco' s R&D Pipeline and Client Clinical Programs
- 3. Select Clinical Prediction Rules
- 4. Phenotype Mapping: Subgroups of Patients with Post-Traumatic Stress
Disorder
Figures
- 1. Personalized Medicine Coalition
- 2. Major Issues in Integrating Diagnostics into Therapeutic Development
- 3. Deal Timeline: Multiple Diagnostic Partners and Different Deal
Structures
- 4. How Government Can Accelerate Adoption of Personalized Medicine
- 5. Medco Therapeutic Resource Centers
- 6. Value Proposition for Pharmacy Benefi t Management Clients
- 7. Clinical Prediction Rules: Development and Validation Trends
- 8. Evolution of Diabetes Mellitus: Classifi cation of Disease
Experts Featured
- Todd A. Hoover, M.D., Vice President, and Paul Herscu, N.D., Chief Science
Offi cer,
- Personalized Pharmaceutical Systems
- Wayne A. Rosenkrans, Jr., Ph.D. Chairman and President, Personalized
Medicine Coalition
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