|
市場調查報告書
Apple製平板PC「iPad2 (MC979LL)」構造・成本分析（逆向工程分析）
[Reverse Engineering Analysis] Apple Tablet PC iPad2 (MC979LL) Structure and Cost Analysis
|
Apple製平板PC「iPad2 (MC979LL)」構造・成本分析（逆向工程分析） 是由出版商DisplayBank在2011年07月所出版的。
這份英文市場調查報告書價格從美金4000起跳。
本報告書為Apple地平板PC「iPad2」相關的逆向工程分析、主要零件詳細、與以前產品(iPad1)之比較、成本推計値、主要供應商等相關分析，其結果概述如下。
第1章 概要
第2章 產品分析
- 外包裝
- 外蓋
- 觸控螢幕面板
- 前蓋玻璃的分解
- 觸控螢幕面板的構造
- 觸控控制的區塊圖
- 顯示器・模組
- 顯示器規格
- LG Display(LGD)製LCD面板PRM
- LCD（液晶顯示器）面板分解
- 驅動板
- 驅動IC
- LCD單元
- LCD單元的構造分析
- BLU（背光單元）用光學薄膜
- BLU（背光單元）用LED棒／包裝
- 主機板
- 主機板的分解
- 印刷電路板(PCB)上部・下部零件之特徵與規格
- CPU規格比較
- CPU區塊圖
- CPU平台
- 主要IC
- 主要零件
第3章 詳細分析
- iPad1與iPad2之比較
- 規格的完全比較
- 薄型化技術
- 輕量化技術
- 成本與供應鏈管理(SCM)革新
- 觸控螢幕面板(TSP)傾向
- TSP的基本構造與依驅動方式的分類
- TSP積載構造之比較
- 台灣製TSP的供應鏈
- 主要觸控面板製造商與其整合
第4章 成本推計
- 材料純費用的推計
- 每一組的利潤之推計
- 材料費總額
- 顯示器與觸控螢幕面板
第5章 主要供應商
第6章 附錄
Abstract
Description
Strong Point
- iPad2 Cost and Product Analysis
- iPad1 vs. iPad2 Product Comparison (spec, slim technique, lightweight
technique, cost and terms of improving SCM)
- Supply Chain Map and Major Supplier Information
Key Content : Display Module, Circuit, Equipment, Cost
Competitiveness, Supply Chain Analysis
Report Configuration : In-depth Report (PDF), BOM Cost & SCM report
(EXCEL), High-Resolution Image Zip File
iPad2, analyzed by Displaybank, is a follow-up model of iPad1, and made many
improvements over predecessor' s product. Its screen has same size and same
resolution as iPad1, but appearance is more slender and lighter and, in terms
of performance, it is mounted on Dual Core A5, successor of A4 that is mounted
on iPad1. With Dual Core A5, its graphic processing power has improved more
than 9 times and battery efficiency has increased even more. In addition, with
front/rear camera mounted, which was not mounted on iPad1, iPad2' s utilization
has increased.
Displaybank already analyzed ' iPad1' before, and based on it, we analyzed
which part of ' iPad2' had innovation and whether there were changes in cost
competitiveness and supply of key components.
2. Structure Analysis
3. Supply Chain
Table of Contents
1. Overview
- 1.1. Product Background
- 1.2. Executive Summary
- 1.2.1. Main Findings
- 1.2.2. Cost & Supply Chain
2. Product Analysis
- 2.1. Package Box
- 2.1.1. Box Design
- 2.1.2. Box Opening
- 2.2. Covers
- 2.2.1. Front Cover Components Features and Specification
- 2.2.2. Back Cover
- 2.3. Touch Screen Panel
- 2.3.1. Front Cover Glass Disassembling
- 2.3.2. Touch Screen Pattern Structure
- 2.3.3. Touch Controller Block diagram
- 2.4. Display Module
- 2.4.1. Display Specification
- 2.4.2. LGD LCD Panel PRM
- 2.4.3. LCD Panel Disassembling
- 2.4.4. Drive Board
- 2.4.5. Driver IC
- 2.4.6. LCD Cell
- 2.4.7. LCD Cell Structure Analysis
- 2.4.8. BLU -Optical Film
- 2.4.9. BLU ??LED Bar/Package
- 2.5. Main Board
- 2.5.1. Main Board Disassembling
- 2.5.2. PCB Top/Bottom Components Features and Specification
- 2.5.3. CPU Specification
- 2.5.4. CPU Block diagram
- 2.5.5. CPU platform
- 2.5.6. Major IC
- 2.6. Major Parts
- 2.6.1. Camera
- 2.6.2. Antenna
- 2.6.3. Battery
3. In-depth Analysis
- 3.1. iPad1 vs. iPad2
- 3.1.1. Full Specification Comparison
- 3.1.2. Slim Technology
- 3.1.3. Light Technology
- 3.1.4. Cost & SCM Innovation
- 3.2. TSP Trend
- 3.1.1. TSP Basic Structure and Classification by Driven Method
- 3.1.2. TSP Stacked Structure Comparison
- 3.2.3. Taiwan TSP Supply Chain
- 3.2.4. Major Touch Panel Makers and Integration
4. Cost Estimation
- 4.1. Net Material Cost Estimation
- 4.1.1. Set Profit Estimation
- 4.1.2. Total Material Cost
- 4.1.3. Display & Touch Screen Panel
5. Major Supplier
- 5.1.1. Supply Chain Map
- 5.1.2. Major Supplier Information
6. Appendix
- 6.1.1. Mechanical Part
- 6.1.2. Circuit Part
- 6.1.3. Display Part
- 6.1.4. Major Parts
|
