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市場調查報告書

BenQ製18.5/21.5型LED螢幕「GL930/GL2230」結構・成本分析(逆向工程分析)

[Reverse Engineering Analysis] BenQ 18.5"/21.5" LED Monitor GL930/GL2230 Structure and Cost Analysis

出版商 DisplayBank
出版日期 2011年05月 商品編碼 210236
內容資訊 英文  
價格
US $ 5000 PDF By E-mail (Single User License)


BenQ製18.5/21.5型LED螢幕「GL930/GL2230」結構・成本分析(逆向工程分析) 是由出版商DisplayBank在2011年05月所出版的。 這份英文市場調查報告書價格從美金5000起跳。

簡介

本報告書內容包括:BenQ公司的18.5/21.5型LED(發光二極真空管)螢幕「GL930/GL2230」的相關逆向工程分析的實施、主要零件、技術的問題、成本推算、主要供應商等資訊的提供、內容綱要摘記如下:

第1章 概要

  • 產品的背景
  • 規範
  • 實施摘要

第2章 主要零件

  • 機盒的内容
  • 前端部
  • 單機部
  • 背面部
  • 構成零件的出圖
  • 主要鍵盤
  • 電源鍵盤
  • LED驅動鍵盤
  • LCD元件
  • LCD驅動
  • LED BLU

第3章 技術的問題

  • LED BLU市場的趨勢
    • LED BLU的價格趨勢
    • LED BLU的供應商鏈
  • LED BLU的技術趨勢
    • LED棒和LED包裝的進化變化
    • 薄膜的進化方向
    • BLU的開發計畫(各種面板廠商)
  • LED的面板產品指南
  • LED的面板技術指南

第4章 成本推算

  • 真正材料費的推算
  • 利益的推算
  • 主要供應商

企業介紹

  • BenQ

GL930的影像

GL2230的影像

目錄

Abstract

Description

  • Main Contents: Display Module, Circuit, Chassis, Cost Competitiveness and Supply Chain Analysis
  • Report Composition: In-depth Report (PDF), BOM Cost & SCM report (EXCEL), High Resolution Image Zip File

image1

LED Backlight Unit (BLU) that showed rapid penetration rate in NotePCs and TVs is expected to show sharper penetration in the monitor market from 2011. For Monitors, employing LED BLU was delayed because monitor market is much more sensitive to price than other products. However due to increased performance and down pricing of the major components, LED BLU penetration is growing. Especially due to low power consumption, competitive price, and emphasized slim design that come from expanding the application of edge-type LED BLU, it is expected to receive positive responses from consumers.

image2

Yet the price difference between CCFL model and LED BLU-adapted monitor is 20%, as LED BLU-adapted model increases, the price difference is expected to decrease.

Displaybank has conducted analysis on two products from BenQ. Even though these are global brand products, their prices are 10% cheaper than the market average price and have 10% price premium than CCFL method same-level products, so they are regarded as a model that can absorb demand from both sides. They are low-cost LED monitor, but the product Spec. does not fall behind when you compare with competing models in its class. BenQ was able to so by only loading necessary features through various lineup and structures of products and supply chain optimization.

image3

Examples

1. Cost Analysis

image4

image5

image6

image7

2. Structure Analysis

image8

3. Supply Chain

image9

Table of Contents

1. Overview

  • Product Background
  • Specification
  • Executive Summary

2. Major Parts

  • Contents of the Box
  • Front Part
  • Stand Part
  • Back Part
  • Component Layout
  • Main Board
  • Power Board
  • LED Drive Board
  • LCD Module
  • LCD Drive
  • LED BLU

3. Technical Issue

  • LED BLU Market Trend
    • LED BLU Price Trend
    • LED BLU Supply Chain
  • LED BLU Technology Trend
    • Evolutionary Change of LED Bar & LED Package
    • Evolution Direction of Film
    • BLU development plan by Panel Maker
  • LED Panel Product Roadmap
  • LED Panel Technology Roadmap

4. Cost Estimation & Major Supplier

  • Net Material Cost Estimation
  • Profit Estimation
  • Major Supplier

Company Profile

  • BenQ

GL930 Image

  • Mechanical Part
  • Accessory Part
  • Display Part
  • Circuit Part

GL2230 Image

  • Mechanical Part
  • Accessory Part
  • Display Part
  • Circuit Part
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