3D電視市場趨勢及市場預測 是由出版商DisplayBank在2011年07月所出版的。
這份英文市場調查報告書價格從美金5500起跳。
全球3D電視市場預計於2011年將可達2,200萬台規模，佔有全球電視市場之9%佔有率。能使市場達到如此成長，普遍認為是中國企業發揮了極大作用。2011年3月中國6大電視製造商（Changhong、Haier、Hisense、Konka、Skyworth、TCL）每月於電視面板3D採購之佔有率總共快達9%，並有穩定平緩增加之趨勢。此種情形與過去LED LCD電視初期發展非常相似，顯示出快速變化的電視市場中，中國製造商對新技術的適應能力越來越強，而中國製造商於3D的拓展策略將成為今年3D電視市場成長的一大助力。
本報告為，調查分析3D電視市場，並匯整3D電視市場技術之發展趨勢、主要電視製造商之業務策略、設備別（LCD、PDP、OLED）市場預測等，以下列摘要形式闡述。
第1章 概要
第2章 3D產業及3D技術
第3章 3D電視、播放及標準化趨勢
- 3D電視之歷史
- 3D電視之上市趨勢
- 3D電視之構造
- 2D電視 vs 3D電視
- 3D PDP（電漿）電視 vs 3D LCD（液晶）電視
- 2D電視之亮度 vs 3D電視之亮度
- 3D播放及標準化趨勢
第4章 3D電視之技術挑戰
- 畫質挑戰
- 3D玻璃
- 3D偏光過濾器
- LCD（液晶）面板
第5章 3D電視策略：主要製造商別
- 整體3D電視之陣容：TV製造商別
- 3D電視之陣容及商業策略：TV製造商別
- 整體3D電視技術方式：製造商別
第6章 3D電視之市場趨勢分析
- 電視產業之發展
- 3D為新的電視功能
- FHD（全高畫質）及LED電視市場之開拓
- 全向3D之促銷活動及內容加強
- 3D之SWOT分析
- 2010年主要電視製造商之電視業務計畫
第7章 3D電視市場之預測(2010-2015年)
- 全球電視市場
- LCD（液晶）電視市場之分析及預測
- PDP（電漿）電視市場之分析及預測
- OLED電視市場之分析及預測
- 3D電視價格預測
第8章 結論
Abstract
Description
Major Research Highlights
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- 3D TV Lineup and Strategies Analysis by Major TV Makers
- 3D TV Market Forecast by Device (LCD,PDP,OLED)
- Market Forecast Reflecting Growth Prospects of Polarized 3D TV
- 3D Panel Roadmap Analysis by Major Panel Makers
- Provided by PDF File (PPT Format)
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Displaybank published a report on 3D TV, one of the important growth momentums
of TV market, consecutively after 2010. In this report, 3D TV technology
development trends as well as business strategies of major TV makers, 3D TV
market forecast by device (LCD, PDP, OLED) and technology
(shutter/polarization) are included.
According to the report, 3D TV market is expected to be around 22 million
units globally in 2011, taking 9% market share of the worldwide TV market.
Chinese companies are especially expected to play a large role in these
growing waves.
3D Panel Procurement Share by 6 Major Chinese TV makers
Combined 3D share of monthly TV panel procurement by the 6 major Chinese TV
makers (Changhong, Haier, Hisense, Konka, Skyworth, TCL) increased to about 9%
in March and continue to rise steadily since. This trend is very similar to
the initial look of LED LCD TV in the past and this shows Chinese makers'
adaptability to new technology in fast-changing TV market is getting much
faster. In turn, expansion strategies of Chinese makers with regards to 3D are
to help 3D TV market growth this year.
This report will benefit all companies doing business with respect to 3D TV
and also companies who are trying to enter into the 3D TV industry in terms of
making strategic decisions and conducting business.
About Displaybank
As a company, Displaybank has grown together with the worldwide display industry. We have solidified our position as the world' s leading display research institute specializing in market analysis and providing insight into the industry' s future. Displaybank offers an extensive range of information that includes analysis of LCD, PDP products for end-users, panels, modules, and a variety of display components. The company has also been expanding its business into sectors that include next-generation displays such as OLED and flexible displays.
Table of Contents
1. Overview
- 1.1. Research Background
- 1.2. Research Methodology
2. 3D Industry and 3D Technology
- 2.1. 3D History of 3D Technology Advancement
- 2.2. 3D Industry Trend
- 2.2.1. Background of 3D Industry Emergence
- 2.2.2. 3D Industry Field
- 2.2.3. 3D Industry Characteristics
- 2.2.4. 3D Industry Technology Tree
- 2.3. 3D Technology Overview
- 2.3.1. Principle of 3D Realization
- 2.3.2. 3D Display Technology Classification
- a. Overall
- b. Requirements of Glass Type 3D Display
- c. Types of 3D Display Format
- d. Glass Type - Polarizing Type
- e. Glass Type - Shutter Type
- f. Comparison between Polarization and Shutter Type
- g. No Glass Type - Lenticular Type
- h. No Glass Type - Parallax Barrier Type
- i. Comparison Between Lenticular and Parallax Barrier Types
- j. No Glass Type - Integral Imaging Type
- k. No Glass Type - Multi-View Type
- l. Comparison Integral Imaging Type and Multi-View Type
3. 3D TV, Broadcast, and Standardization Trend
- 3.1. History of 3D TV
- 3.2. 3D TV Launch Trend
- 3.2.1. 3D TV Launched in 2008
- 3.2.2. 3D TV Launched in 2009
- 3.2.3. 3D TV Launched in 2010
- 3.2.4. 3D TV Launched in 2011
- 3.3. 3D TV Structure
- 3.4. 2D TV vs. 3D TV Cost Comparison
- 3.5. 3D Technology Comparison
- 3.5.1. 3D PDP TV Technology Comparison
- 3.5.2. 3D PDP TV vs. 3D LCD TV
- 3.5.3. 3D PDP TV vs. 3D LCD TV vs. 3D OLED TV
- 3.6. 2D TV Brightness vs. 3D TV Brightness
- 3.7. 3D Broadcasting and Standardization Trend
- 3.7.1. History of 3D Broadcasting
- 3.7.2. 3D Broadcasting Service Status
- 3.7.3. 3D Broadcasting System
- 3.7.4. 3D Standardization Mechanism
- 3.7.5. 3D Standardization Contents
- 3.7.6. 3D Broadcasting Roadmap
- 3.7.7. 3D Technology Roadmap
4. 3D TV Technical Issues
- 4.1. Image Quality Issue
- 4.1.1. 2D/3D Transition Issue
- 4.1.2. 240Hz Drive Technology
- 4.1.3. Crosstalk
- 4.1.3. Flicker
- 4.2. 3D Glass
- 4.2.1. 3D Glasses Comparison
- 4.2.2. 3D Polarized Glass Structure
- 4.2.3. 3D Shutter Glass Structure
- 4.2.4. 3D Shutter Glass Operation Principle
- 4.2.5. 3D Shutter Glass Specification
- 4.2.6. 3D Shutter Glass Issue
- 4.3. 3D Polarization Filter
- 4.3.1. Glass Patterned Retarder Structure
- 4.3.2. Film Patterned Retarder Structure
- 4.3.3. Film Patterned Retarder Supply Chain
- 4.4. LCD Panel
- 4.4.1. 3D Panel Roadmap Status by Panel Maker
- 4.4.2. 3D Panel Development Status by Major Panel Maker
- 4.4.3. 3D Panel Roadmap (21.5"~26")
- 4.4.4. 3D Panel Roadmap (32")
- 4.4.5. 3D Panel Roadmap (37")
- 4.4.6. 3D Panel Roadmap (40")
- 4.4.7. 3D Panel Roadmap (42")
- 4.4.8. 3D Panel Roadmap (46")
- 4.4.9. 3D Panel Roadmap (47")
- 4.4.10. 3D Panel Roadmap (55")
- 4.4.11. 3D Panel Roadmap (60")
5. 3D TV Strategy by Major Maker
- 5.1. Overall - FPD 3D TV Line-up by TV Maker
- 5.1.1. 3D Rate by Type /Inch
- 5.1.2. 3D Rate by Device/Inch
- 5.2. 3D TV Line-up and Business Strategy by TV Maker in 2011
- 5.2.1. Samsung Electronics
- 5.2.2. LG Electronics
- 5.2.3. Sony
- 5.2.4. Panasonic
- 5.2.5. Toshiba
- 5.2.6. Chinese Top 6 TV Makers
- 5.3. Overall - 3D TV Technology Method by TV Maker
- 5.3.1. 3D TV Technology Method Positioning by Major Maker
- 5.3.2. 3D TV Method Strategy by Major Maker
6. 3D TV Market Trend Analysis
- 6.1. Evolution of TV Industry
- 6.2. 3D As New TV Function
- 6.3. Initial Market Entrance of FHD & LED TV
- 6.4. Endeavor of Omnidirectional 3D Promotion and Contents Expansion
- 6.5. 3D SWOT Analysis
- 6.6. TV Business Plan of Major TV Maker in 2010
7. 3D TV Market Forecast (2010~2015)
- 7.1. Global TV Market
- 7.1.1. Global TV Market in 2011
- 7.1.2. TV Market Forecast
- 7.1.3. 3D TV Market Forecast and Penetration Rate
- 7.1.4. 3D TV Market Forecast by Device
- 7.1.5. 3D TV Market Forecast by Size
- 7.1.6. 3D TV Market Forecast by Type
- 7.1.7. Forecast by PR Type Size
- 7.1.8. Forecast by Shutter Type Size
- 7.1.9. Type Comparison by Size
- 7.2. LCD TV Market Analysis and Forecast
- 7.2.1. LCD TV Market Forecast and 3D Penetration Rate Forecast
- 7.2.2. 3D LCD TV Market Forecast by Size
- 7.2.3. 3D LCD TV Market Forecast by Type
- 7.2.4. LCD 3D TV Market Forecast by PR Type Size
- 7.2.5. LCD 3D TV Market Forecast by Shutter Type Size
- 7.2.6. LCD 3D TV Market Type Comparison by Inch
- 7.3. PDP TV Market Analysis and Forecast
- 7.3.1. PDP TV Market Forecast and 3D Penetration Rate Forecast
- 7.3.2. 3D PDP TV Market Forecast by Size
- 7.3.3. 3D PDP TV Market Forecast by Type
- 7.4. OLED TV Market Analysis and Forecast
- 7.4.1. OLED TV Market Forecast and 3D Penetration Rate Forecast
- 7.4.2. 3D OLED TV Market Forecast by Size
- 7.4.3. 3D OLED TV Market Forecast by Type
- 7.5. 3D TV Price Forecast
8. Conclusion
