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市場調查報告書
逆向工程分析 - LG電子公司23吋LED液晶螢幕：E2350V-PN
[Reverse Engineering Analysis] LGE 23-inch LED LCD Monitor E2350V-PN
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逆向工程分析 - LG電子公司23吋LED液晶螢幕：E2350V-PN 是由出版商DisplayBank在2010年05月所出版的。
這份英文市場調查報告書價格從美金4000起跳。
本報告為，匯整LG電子公司23吋LED液晶螢幕「E2350V-PN Samsung Electronics」之逆向工程分析結果，以下列摘要形式闡述。
第1章 產品概要
- 簡介/產品概念
- 認證/權利金
- 包裝盒內容
- 圖解流程/裝置圖
第2章 機械零件
第3章 回路
第4章 顯示
- 結構/規格/框圖
- 機械/單元結構
- D-BD/D-IC/COF/BLU
第5章 成本SCM分析
- 材料成本結構/總成本預算
- 單位型號收益/價格&收益結構
- 主要供應鏈/總供應鏈地圖
Abstract
Displaybank offers structural and cost analysis of LCD monitor that is
equipped with LED BLU launched by LG Electronics recently through reverse
engineering. LG Electronics ‘E2350V-PN' Monitor is equipped with 1-bar
type LED backlight.
In case of ‘E2350V-PN' , the major analysis point was narrowed down to
LED Backlight Unit (BLU) technology, cost analysis, SCM (Supply Chain
Management), and the solution of slim product offering as the company' s
marketing points have been “LED backlight” and “17.5mm
thickness”.
The results of analysis show the product BOM at $146.7 which was 52% level of
retail price at $281.6 (applying March average currency exchange rate).
Looking at cost share by part, display part represent highest cost share with
77% followed by mechanical part with 10%, circuits at 8% and 5% on
miscellaneous. LED BLU especially was analyzed to compose 23% share of all BOM
that it was higher than traditional 17% cost share that CCFL BLU show.
Displaybank provide Reverse Engineering service that draws benchmarking point
by analyzing competitiveness of leading products based on its research
capability lies on the entire display industry.
Table of Contents
1. Product Overview
- Intro/Product Concept
- Certification & Royalty
- Contents of the box
- Process/Assembly Drawing
2. Mechanical Part
- Front/Back Cover/Stand/Main BD Cover
- Depth/Screw/Packing
3. Circuit Part
4. Display Part
- Structure/Specification/Panel Block Diagram
- Mechanical/Cell Structure
- D-BD/D-IC/COF/BLU
5. Cost & SCM Analysis
- Material Cost structure/Total Cost Estimation
- Unit Model Profitability/Price & Profit Structure
- Major Supply Chain/Total Supply Chain Map
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