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市場調查報告書
LED液晶電視製造商之路徑圖及市場預測
LED LCD TV Makers' Roadmap and Market Forecast
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本報告已在2011年09月05日停止出版。
Abstract
32M LED LCD TVs to be Shipped During 2010 Under “Generalization through Diversification” Strategy
The LED LCD TV began to fully create a market in 2009 as it recorded over 3M
units shipment after 5 years of its first launch in 2004. In addition, 32M LED
LCD TVs are expected to be shipped that accounts for 19% of 170M LCD TVs in
2010 to mark the "first year of the LED LCD TV generalization". Majority of
LED LCD TV models launched in 2009 saw that 40~50-inches large size models
with premium image accounted for a large market, However, 40-inches models and
30-inches models are expected to comprise 54% and 28% respectively by 2010 and
the LED LCD TV application is projected to expand to models below 30-inches as
well.
The LED LCD TV, which began to be traded in some regions in 2008, had a large
expansion in sales regions focused in Samsung and Sony in 2009. This indicates
an accumulation of know-hows regarding product development and marketing that
match characteristics of each region. This also serves as a motive to a bright
2010 market outlook.
Major TV brands also target to aggressively pioneer the LED LCD TV market in
2010. Samsung Electronics, a leading maker, targets over 10 million shipment
units in 2010, whereas LG, Sony, and Sharp target 5~7 million units each.
Philips, Toshiba, and Vizio also target to record 3~5 million units in
shipment respectively.
The LCD TV has been continuously expanding the market share along with a
radical advancement in technology in a short period of time. The graft with
LED light source, which includes an environmental friendly element on top of
the image quality and design, appears likely to generate more added-value to
the LCD TV industry. 2010 is expected to be the first year of LED LCD TV
generalization.
Table of Contents
Chapter 1. Overview
- 1.1. Background
- 1.2. Research Methodology
Chapter 2. LED LCD TV Launch Trend
- 2.1. LED LCD TV Launch Background
- 2.1.1. Product Launch Trend by Year
- 2.1.2. LED LCD TV, Appropriate for LCD TV Development Direction
- 2.1.3. Slim and Eco-Friendly, the Strongest Marketing Points of LED LCD
TV
- 2.1.4. Eco-Friendly Promotion of Samsung PAVV LED TV
- 2.1.5. LED LCD TV Expands to Global Market in 2009
- 2.2. 2009 LED LCD TV Product Launch Analysis
- 2.2.1. Samsung
- 2.2.2. LG
- 2.2.3. Sony
- 2.2.4. Sharp
- 2.2.5. Others - Vizio, Toshiba, Philips, Chinese Local Brands
- 2.2.6. Summary
Chapter 3. LED LCD TV Shipment Trend and Price Trend
- 3.1. LED LCD TV Shipment Trend
- 3.1.1. Quarterly Penetration Ratio
- 3.1.2. Shipment Trend by Maker
- 3.1.3. Shipment Trend by Size
- 3.2. LED LCD TV Price Trend
- 3.2.1. LED LCD TV vs. CCFL LCD TV Price Trend Comparison
- 3.2.2. Major Makers' Price Operation Status - Samsung, LG, Sony, Sharp,
Toshiba
Chapter 4. LED LCD TV Cost Analysis and Forecast
- 4.1. LED LCD TV BLU Cost Analysis
- 4.1.1. LED Edge Type BLU Cost Analysis - 40", 55"
- 4.1.2. CCFL Type vs. LED Edge Type BLU Price Forecast
- 32", 37", 40", 42", 46", 47", 55"
- 4.2. LED LCD TV Module Cost Analysis
- 4.2.1. LED Edge Type Module Cost Analysis - 40", 55"
- 4.2.2. CCFL Type vs. LED Edge Type Module Price Forecast
- 32", 37", 40", 42", 46", 47", 55"
- 4.3. LED LCD TV Set Cost Analysis
- 4.3.1. LED Edge Type Set Cost Analysis - 40", 55"
- 4.3.2. CCFL Type vs. LED Edge Type Set Price Forecast
- 32", 37", 40", 42", 46", 47", 55"
Chapter 5. 2010 LED LCD TV Roadmap and Supply Chain Forecast
- 5.1. Overall
- 5.1.1. 2010 LED LCD TV Shipment Target by Brand
- 5.1.2. 2010 LED LCD TV Panel Shipment Target by Panel Maker
- 5.1.3. 2010 Supply Chain Forecast - Brand vs. Panel Maker
- 5.2. Samsung
- 5.2.1. 2010 Product Roadmap Forecast
- 5.2.2. Product Roadmap Direction - "Target Over 10 Million Units in
Sales through Diversification"
- 5.2.3. Supply Chain
- 5.3. LG
- 5.3.1. 2010 Product Roadmap Forecast
- 5.3.2. Product Roadmap Direction - "Differentiation through Borderless
Design"
- 5.3.3. Supply Chain
- 5.4. Sony
- 5.4.1. 2010 Product Roadmap Forecast
- 5.4.2. Product Roadmap Direction - "Target Mainstream through Security
of Stable Supply Chain"
- 5.4.3. Supply Chain
- 5.5. Sharp
- 5.5.1. 2010 Product Roadmap Forecast
- 5.5.2. Product Roadmap Direction - "Meeting of High Transmittance Panel
and LED"
- 5.5.3. Supply Chain
- 5.6. Summary
- 5.6.1. 2010 LED LCD TV Strategy and Supply Chain by Brand
Chapter 6. LED LCD TV Market Forecast
- 6.1. Global TV Market Forecast
- 6.1.1. Overall
- 6.1.2. TV Market Forecast by Device
- 6.1.3. TV Market Forecast by Size
- 6.2. Overall LCD TV Market Forecast
- 6.2.1. Overall
- 6.2.2. LCD TV Market Forecast by Size
- 6.3. Global LED LCD TV Market Forecast
- 6.3.1. Overall
- 6.3.2. LED LCD TV Market Forecast by Size
- 6.3.3. LED LCD TV Market Forecast by Type
Chapter 7. Conclusion
- 7.1. In 2010, "Generalization through Diversification" strategy is
predicted to lead 32 Million Unit LED LCD TV Market
- 7.2. In 2013, LED LCD TV Market is expected to reach 156 million units
with "slim & eco-friendly" trend
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