Intel strategies in the mobile device market
|出版日期||內容資訊||英文 29 Pages
本報告提供Intel的行動應用程式處理器 (AP) 策略，以情形、優點、聯盟、各種智慧行動裝置市場上OS支援為焦點，提供各產業營運情形，加上2015年之後的發展與方向性相關驗證等系統性資訊。
Since 2014 Intel has successfully penetrated into the mobile device market quickly by providing partners various subsidies and establishing a supply chain in China, helping it to achieve a shipment record of 46 million mobile application processors (APs) in the year. At the same time, the CPU giant also generated an enormous loss of US$4.2 billion from the business, causing its Mobile and Communications Group (MCG) to have been merged by the PC Client Group (PCCG) and the company has turned conservative about its mobile market strategy for 2015.
However, demand for 2-in-1s and the launch of Windows 10 are still expected to bring business opportunities to Intel in 2015. Intel's China Tech Ecosystem (CTE) supply chain is gradually growing mature and the Atom X3 (SoFIA) processors, which Intel has jointly developed with a China AP supplier, has also started finding opportunities in the market despite the overall environment still remaining competitive.
This Digitimes Research Special Report details Intel's mobile AP strategies, status, advantages, partnerships and operating system support for different smart mobile device markets. It analyzes the CPU giant's operation progress in different industries in 2014 and forecasts Intel's development and direction for 2015 and beyond.