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市場調查報告書

全球平板電腦需求的預測 (2015年)

2015 Global tablet demand forecast

出版商 Digitimes Inc. 商品編碼 329626
出版日期 內容資訊 英文 21 Pages
商品交期: 最快1-2個工作天內
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全球平板電腦需求的預測 (2015年) 2015 Global tablet demand forecast
出版日期: 2015年01月05日 內容資訊: 英文 21 Pages
簡介

全球平板電腦市場2011∼2014年達成大幅度的市場成長。可是,預計2015年下降了11.8%。消費者用平板電腦的情況,受到大螢幕智慧型手機的登場和整體市場的成熟化等影響,預計市場成長率低。因此,各供應商透過再強化企業市場打算維持整體市場規模。

本報告提供全球的平板電腦市場出貨台數的變化與預測相關分析、整體市場趨勢 (出貨/需求台數) 預測,及各供應商、白牌 (沒有品牌的商品)、各作業系統的詳細趨勢、各企業簡介與市場策略的資訊彙整,為您概述為以下內容。

簡介

  • 行動裝置的出貨台數
  • 平板電腦的出貨台數
  • 平板電腦的出貨台數:供應商的各類型
  • 平板電腦的出貨台數:各品牌

各市場區隔的市場分析

  • 各顯示器、尺寸的出貨台數
  • 白牌平板電腦的出貨台數:各尺寸
  • 平板電腦的出貨台數:各作業系統
  • Intel

各供應商的預測及分析

  • Apple
    • 價格策略的變更 (2014年)
    • 目前價格策略
    • 大螢幕iPad的市場投入
  • Samsung
  • Lenovo
  • Asustek
  • Google
  • 其他/預定新加入的供應商

附錄

目錄

The global tablet market experienced significant growth in 2011-2014. However, Digitimes Research predicts shipments will drop 11.8% in 2015. Demand for consumer tablets is slowing, as larger smartphones and a maturing market squeeze demand, and vendors will turn to the enterprise to push demand. This Digitimes Research Special Report provides a 2015 forecast for the global tablet market and analyzes the strategies of key market players such as Google, Apple, Intel, and Microsoft.

Table of Contents

Introduction

  • Table 1: Four key market effects for 2015 tablet market
  • Mobile device shipments
    • Chart 1: Mobile shipments by device type, 2007-2015 (m units)
  • Tablet shipments
    • Chart 2: Tablet shipments worldwide, 2010-2018 (m units)
  • Tablet shipments by vendor type
    • Chart 3: Tablet shipments by vendor type, 2012-2015 (m units)
  • Tablet shipments by brand
    • Chart 4: Shipments by brand, 2013-2015 (m units)

Market segment analysis

  • Shipments by display size
    • Chart 5: Branded tablet shipments by screen size, 2014-2015 (m units)
    • Chart 6: Branded tablet shipment share by screen size, 2014-2015
  • White-box shipments by size
    • Chart 7: White-box tablet shipments by screen size, 2014-2015 (m units)
    • Chart 8: White-box tablet shipment share by screen size, 2014-2015
  • Tablet shipments by operating system
    • Chart 9: Tablet shipments by operating system, 2014-2015 (m units)
    • Chart 10: Tablet shipment share by operating system, 2014-2015
  • Intel
    • Chart 11: Intel processor-based tablet shipments and share by operating system, 2014-2015 (m units)

2015 vendor forecast analysis

  • Apple
    • Pricing strategy changes in 2014
    • Chart 12: Apple became more aggressive with iPad line pricing in 2014
    • Pricing strategy for 2015
    • Chart 13: Apple conservative and aggressive mid-size and small iPad product strategy and shipment forecast, 2015
    • Large-size iPads in 2015
    • Chart 14: iPad shipments by model, 2014-2015 (m units)
  • Samsung
    • Chart 15: Samsung tablet shipments by size, 2014-2015 (m units)
  • Lenovo
    • Chart 16: Lenovo tablet shipments by size, 2014-2015 (m units)
  • Asustek
    • Chart 17: Asustek tablet shipments by size, 2014-2015 (m units)
  • Google
  • Up and coming vendors
    • Chart 18: Products from up-and-coming tablet vendors

Appendix

  • Table 2: Device definitions
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