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市場調查報告書
南非共和國的黑人護髮市場 2011
South African Black Haircare Market 2011
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南非共和國的黑人護髮市場 2011 是由出版商Diagonal Reports在2011年07月所出版的。
這份英文市場調查報告書價格從美金4163起跳。
本報告，做為走在以全球美容健康市場為對象的調查先端的Diagonal Report之一篇，關注南非共和國黑人護髮市場的現況與動向，直接採訪主要業界專家，收集•檢證被視為肩付該市場將來的新興領域和流行髮型等最新情報，由下列摘要形式闡述。
第1章 資料以及代表性課題的摘要
- 表 護髮市場的概略
- 表 主要護髮企業
- 表 護髮市場的商品種類別構成比
- 與其他非洲市場的共通性
- 資料來源
- 貨幣
- 發表年月日
第2章 市場規模、動向、業績變化
- 簡介與摘要
- 業績預測
- 現在的銷售動向與不景氣
- 市場進展因素
- 高度保養
- 進展因素、大志
- 凌駕其他日用消費材的美容用品
- 世界杯的效果
第3章 商品種類別的護髮市場
- 簡介與摘要
- 濕式以及乾式商品的定義
- 加入主流
- 流行髮型與需求變動
- 商品種類、relaxer以及relaxer相關
- relaxer商品種類的動向
- 商品種類、著色劑
- 著色成長的巨大阻礙
- 唯一的大品牌
- 未滿足需求、少數民族
- 商品種類、接髮以及相關商品
第4章 主要品牌摘要
- 簡介與摘要
- 長年的傳統，或是舊式？
- 品牌、敗方
- 品牌、非洲風調配
- 全神貫注的專業品牌
第5章 市場特有的消費行動、採購基準、未滿足需求
- 簡介與摘要
- 商品安全
- 需求的季節變動
- 消費者部門別需求變動
- 不同採購體制的影響
- 對支出擴大有貢獻的直髮燙
- 髮型變更與變身意願
- 接髮的動機
- 乾性髮質相關引用
- 流行的影響與改變髮型的名人
- 護髮商品的採購基準
- 採購基準：價格
- 採購基準：促銷活動與品牌辨識度
- 新的熟悉感
- 消費者部門別品牌忠誠度
- 預算與不成功便成仁的賭注
- 實驗與啟蒙
- 市場機會：乾性髮質
- 商品種類推動力與未滿足需求：乾性髮質、接髮
- 新概念
- 商品種類的光明發展
- 接髮的廣泛需求
- 消費者需求相關引用
- 回應期待的品牌事例、做為基軸商品種類領導者的力量
- 也應可說是非現實的期待感
- 市場機會：liquid
第6章 已確認商品種類別的主要企業以及品牌
第7章 檔案資料：已確認的企業・品牌
- 表 南飛共和國的已確認品牌（名稱、照英文字母順序）
- 表 接髮品牌（名稱、照英文字母順序）
- 最新資料
- 非特定稱呼
- 業界專家對品牌的評價（照英文字母順序）
第8章 品牌、市場區塊、價格（僅範例）
第9章 調查方式、情報來源、採訪對象企業
- 採訪企業
- 業界專家範例與選擇基準
- 機密性
- 採訪時的語言
第10章 用語與定義
第11章 南非共和國黑人護髮市場的相關輔助資料
- 簡介與摘要
- 南非的化妝・衛生用品（C&T）市場規模
- 變動的理由
第12章 國家資料（南非共和國）
- 表 南非的出身部落別人口構成比
- 南部非洲發展共同體 （SADC）
- 「黑色鑽石」
索引 企業、品牌、代表性刊物、機關（法規、貿易、職業）
關於DIAGONAL PREPORTS
免責聲明
Table of Contents
SECTION 1: SUMMARY OF DATA AND HEADLINE ISSUES
- TABLE 1. Haircare market at a glance
- TABLE 2. Top haircare companies
- TABLE 3. Haircare market share (percentage) sales) by product category
- Commonalities with other markets in Africa
- An important, growing market
- Data sources
- Currency
- Date of publication
SECTION 2: MARKET SIZE, TRENDS AND SALES VARIATIONS
- Introduction and summary
- TABLE 4. Black South African haircare market summary data
- TABLE 5. Market trends 2009 to 2012
- Sales fovrecasts
- Sales trends current and recession
- TABLE 6. Market drivers positives and negatives
- Market drivers
- High maintenance
- Aspirations a driver
- Beauty outperforms other consumer goods
- Impact of the World Cup
SECTION 3: HAIRCARE MARKET BY PRODUCT CATEGORY
- Introduction and summary
- TABLE 7. Haircare formulations, African specific and general
- TABLE 8. Haircare products percentage “wet” and
“dry”
- Definition(s) of wet and dry haircare
- Enters the mainstream
- TABLE 9. Haircare products percentage product category
- TABLE 10. Haircare products category sales trends
- Hair fashions and changes in demand
- Product category, relaxers and relaxer related
- TABLE 11. Relaxers (percentage) sales ranked by strength of formulation
- Trends in the relaxer category
- Product category colourants
- Significant barriers to growing colour
- One big brand
- Unmet demand, minority
- Product category extensions and related
SECTION 4: SUMMARY OF LEADING BRANDS
- Introduction and summary
- TABLE 12. Summary profile, haircare brands numbers identified
- TABLE 13. Market share (percentage) of the top ranked companies
- Long established or old?
- TABLE 14. Brands, winners and losers (x names)
- Brands, losers
- Brands, African formulations
- TABLE 15. Brands, sales reach and geography
- Pure play professional brands
SECTION 5: MARKET SPECIFIC CONSUMER BEHAVIOUR, PURCHASING CRITERIA, UNMET DEMANDS
- Introduction and summary
- Demand variations seasonal
- Demand variations by consumer segment
- TABLE 16. Hair styling regimes and product sales are interdependent
- Impact of different regimes on purchases
- Relaxing extends spending
- Style switching and motivations for switching
- Motivation to extend
- Quotes on dry hair
- Impact of fashion and celebrities on changing styles
- Haircare product purchasing criteria
- Purchasing criteria: price
- Purchasing criteria: promotions and brand awareness
- Making the new familiar
- Brand loyalty by consumer segment
- Budgets and taking a chance
- Experiments and education
- TABLE 17. Unmet consumer haircare needs / market opportunities
- Market opportunities dry hair
- Category drivers and unmet needs: dry hair / extensions
- A new image
- A bright development in the category
- Wide spectrum of demands in extensions
- Quotes on consumer demands
- Examples of brands meeting expectations 31 Core category leadership
- Expectations can be unrealistic
- Market opportunities liquids
SECTION 6: TOP COMPANIES AND BRANDS IDENTIFIED BY PRODUCT CATEGORY
- Introduction and summary
- TABLE 18. The top brands relaxers (x names)
- TABLE 19. Three leading relaxer brands, sales (%)
- TABLE 20. The top brands in treatments (x names) and liquids (x names)
- TABLE 21. Brands (other), in treatments and liquids (x names)
- TABLE 22. The top brands colour (x names)
- TABLE 23. The top brands in styling (x names)
- TABLE 24. The top brands in extensions (x names)
SECTION 7: PROFILES, COMPANIES AND BRANDS IDENTIFIED
- TABLE 25. Brands identified in South Africa (x names, alphabetical order)
- TABLE 26. Brands hair extensions (x names alphabetical order)
- Latest data
- Non-specific naming
- Experts' comments and assessments of brands, alphabetical order
SECTION 8: BRANDS, MARKET SEGMENTS AND PRICES (EXAMPLES ONLY)
- TABLE 27. Examples of brands in different price segments
- TABLE 28. Brands, and price (per unit)
SECTION 9: METHODOLOGY, SOURCES AND COMPANIES REPRESENTED
- Companies interviewed
- TABLE 29. Profile of experts interviewed
- Expert sample / criteria for choosing experts
- Confidentiality
- TABLE 30. Profile of experts by geography
- Languages of interviews
SECTION 10: GLOSSARY OF TERMS AND DEFINITIONS
- Symbols used in tables
- Other terms
- TABLE 31. Definitions of wet and dry product categories
- TABLE 32. Relaxer product strength and formulations
- Extensions and related
SECTION 11: SUPPORT DATA FOR BLACK SOUTH AFRICAN HAIRCARE MARKET
- Introduction and summary
- TABLE 33. Value of haircare product categories South Africa
- South African cosmetics and toiletries (C&T) market size
- Why the variation?
- TABLE 34. Top companies in haircare product retail and distribution (x
names)
SECTION 12: COUNTRY DATA (SOUTH AFRICA)
- TABLE 35. Population of South Africa (percentage) by ethnic origin
- Southern African Development Community (SADC)
- TABLE 36. Population of South Africa (percentage) by age and gender
- TABLE 37. GDP data South Africa compared to USA
- TABLE 38. South Africa population by state
- TABLE 39. Consumer spending power, cities where concentrated
- TABLE 40. Population ethnic Africans as (percentage) adults and
household income
- The “Black Diamonds”
INDEX OF COMPANIES, BRANDS, SELECTED PUBLICATIONS, AND ORGANISATIONS (REGULATORY, TRADE, PROFESSIONAL)
DIAGONAL REPORTS STATEMENT
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