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市場調查報告書
加拿大的熱用具頭髮造型市場 2011
Hot Tools Hair Styling Market Canada 2011
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TABLE OF CONTENTS TABLE OF CONTENTS
REPORT STRUCTURE
SECTION 1: REPORT SUMMARY
- TABLE 1.0 Salon hot tools market, data at a glance
- TABLE 1.1 Salon market, data at a glance
- Positive, but salons
- A new iron age was created
- Low value market
- Top tool categories in salons
- Straightening irons
- TABLE 2 Hot hair tool brands, the market leaders in salons
- Consolidated market segment
- TABLE 3 Salon hot tools by category, and average replacement rates
- TABLE 4 Salon tools, the percentage of salons that retail and clients who
buy
- Seasonal peaks
- Change in level of retail is
- Few want to invest ....
- TABLE 5 Salon tools market, estimated by salon segments volume and value
- TABLE 6 Salon tool retail,
- Methodology of report
- Date of publication
- Currency
SECTION 2: HOT TOOLS IN SALONS, MARKET SIZE AND SALES VARIATIONS
- Introduction and summary
- TABLE 7 Salon hot tools market, volume and value, at a glance
- TABLE 8 Salon sales of tools, variations (2009 to 2011)
- Salons on their sales performance (quotes)
- Retail softened
- TABLE 9 Salon hot tools market, estimated number of tools for salon use
(units)
- Averages not useful to estimate salon retail
- The percentage of salons that retail hot tools and the percentage of salon
clients who buy
- Why salons retail tools
SECTION 3: SALON HOT TOOLS MARKET AND REPLACEMENT RATES
- Introduction and summary
- TABLE 10 The three top categories of tools, ranked salon use and salon
retail
- Quotes on curling irons
- TABLE 11 Number of tools used by category, per stylist and Canada total
- TABLE 12 Frequency of replacement of salon tools, by category (months)
- TABLE 13 Replacement rates reported by experts
- Actual replacement rates (at-home stylists, and consumers)
- Client purchases, new or replacement?
- TABLE 14 Replacement rates, current and historical, and by tool' s country
of origin
- Quality determines replacement rates - but not always
- Replacement rates increase
- It' s how you take care of tools
SECTION 4: SALON HOT TOOLS MARKET SEGMENTS QUANTIFIED AND QUALIFIED
- Introduction and summary
- TABLE 15 Salon tools market in salon segments (volume and value)
- The "styling and tool intensive" salons
- Upmarket salons and special occasion styling
- Tools one of many styling methods in salons
- Number of tools per stylist in styling intensive salons
- Shared tools
- At-home hairstylists
SECTION 5: MARKET UPDATE, AND GOING FORWARD
- Introduction and summary
- TABLE 16 Positive drivers of the hot styling tools market
- Fundamentals are strong
- Upmarket clients a barometer
- Demographics and diversity of types of hair
- Add value to time in the new "iron age"
- Tools are
- Hair styling ........... With exacting grooming standards
- Tools the game changers in styling
- Fast to express styling
- Versatile styling tools
- Quotes from stylists
SECTION 6: LEADING MANUFACTURERS OF TOOLS USED IN SALONS
- Introduction and summary
- TABLE 17 Hot tools in salons, data on brands at a glance
- TABLE 18 Hot hair tools the market leaders (x names)
- New brands not making an impression
- TABLE 19 Hot hair tools other brands (xnames)
- Own labels
- TABLE 20 Hot hair tools the market leaders all categories (x names)
- Unranked
- TABLE 21 Hot hair tools the market leaders, curl category (x names)
- Unranked
- TABLE 22 Hot hair tools the market leaders, by "other" category (x names)
- TABLE 23 Hot hair tools, the leaders in salon retail (selected salons)
SECTION 7: SALON HOT TOOLS PURCHASING CHANNELS
- Introduction and summary
- Where salons buy hot tools, distribution channels
- The decision makers in salons (who selects the brand)
- Home stylists and booth renters
SECTION 8: HOT TOOLS PURCHASING CRITERIA
- Introduction and summary
- TABLE 24 Key tool purchasing criteria applied by salons and their consumers
- Motivation for purchase: 1
- Motivation for purchase: 2
- TABLE 25 Technology and design features that drive sales
- New technology a major leap
- High temperature
- Controls and other design features
- Praise for a brand
- TABLE 26 How styling methods and tools impact on salon numbers
- TABLE 27 Hair tools, the safety list
- Safe styling
- High risk hair styling and health warning(s)
- Tools reduce ......
- Tool hygiene and .......
- TABLE 28 Hair tools, ........
- Hair tools disposal and recycling
- Tools and products, water use
- TABLE 29 Number of times styling tools and product used in salon and at
home
SECTION 9: CLIENTS WHO BUY TOOLS IN SALONS (PROFILES AND PURCHASING CRITERIA) AND HOW SALONS SELL
- Introduction and summary
- The percentage of clients who buy tools in salons
- TABLE 30 Profile of tool buyers in salons
- Gifting and seasonal sales
- Tools buyers and the DIY generation
- The older generation salon clients
- Role of stylist recommendation
- When and why stylists recommend a tool
- Stylists know what their clients want
- TABLE 31 Key words - - what women tell stylists they want from tools
SECTION 10: HOT TOOLS, THE MARKET SEGMENTS AND EXAMPLES OF PRICES IN DIFFERENT SEGMENTS
- Introduction and summary
- TABLE 32 Brands by market segment (stylists' perception)
- TABLE 33 Salon tools market and price points in different segments
- Retailers
- The celebrity status, ...tools
- TABLE 34 Market share (percentage) in salons of premium tool brand
- TABLE 35 Salon tools market, the percentage of premium priced tools43
- TABLE 36 Hair tool prices by brand, examples from retailer
- TABLE 37 Price differentials for genuine and counterfeit tools
SECTION 11: THE HOT TOOL MARKET NEGATIVES
- Introduction and summary
- TABLE 38 Barriers and market negatives
- Why stylists can be reluctant to retail tools
- Stylists, the reluctant ...
- Big ticket items
- Stylists free advice but ...
- Salons and competing online (quotes)
- Robberies
- The grey market in tools is ...
- Diverted tools and warranty ....
- Problems with sub standard tools
- The casual traders and counterfeits
- Seizures of counterfeit irons
- Benchmark for counterfeit market size
- Cost of counterfeit to companies ( x examples)
SECTION 12: HAIRSTYLES AND TECHNIQUES THAT ARE CURRENTLY POPULAR
- Introduction and summary
- TABLE 39 Cutting edge hairstyles summer 2011
- Cutting edge
- A new style on the streets
- Trend setting cities
- Celebrity culture good for ...
- Quotes from stylists on the influence of celebrity culture
- When straight hair become x hair
SECTION 13: IN-SALON RETAIL OF TOOLS IN CANADA
- Introduction and summary
- Tools as a percentage of salon retail
- Dramatic growth possible?
- TABLE 40 Retail as percentage of sales in different types / sizes of salons
- Global industry benchmark data retail in large chains
- TABLE 41 Sales of tools by category for at home use (units per annum)
- TABLE 42 Tool categories and unit sales in salons per year
- TABLE 43 Retail categories of products and tools stocked by salons
- Category
SECTION 14: HOT TOOLS MANUFACTURERS, COMPANY NAMES AND PROFILES
- TABLE 44 Companies identified in the Canadian hair tools market (x names)
- Comments on brands (alphabetical order)
SECTION 15: SALON COMPANIES, NAMES AND PROFILES
- TABLE 45 Leading salon chains (x names)
- TABLE 45 Leading salon chains (continued)
- TABLE 46 Prestige and celebrity salons in Canada (x names)
- Markers of the prestige salon
- Membership of ....
- Peer validation
SECTION 16: SALON COMPANIES AND PROFILES AND COMMENTS
- Comments on salons in Canada (alphabetical order)
- TABLE 47 x salon trademarks - North America
SECTION 17: DATA AND METHODOLOGY
- Introduction and summary
- TABLE 48 Profiles of salon companies interviewed
- TABLE 49 Profile of salon companies interviewed distribution by units
operated
- TABLE 50 Profile of salon companies interviewed distribution by staff per
unit
- TABLE 51 Profile of salon companies interviewed distribution by geography
- Province
- TABLE 52 Profile of salon companies interviewed, starting price of a
blow-dry
SECTION 18: SUPPORT DATA SALON HOT TOOLS MARKET
- TABLE 53 Canada, cosmetics and personal care and sales beauty supply stores
- TABLE 54 Canadian household spending on electric hair-styling and personal
care appliances
- TABLE 55 Cost of goods sold (COGS) as percentage of salon operating
expenses
- Industry benchmark cost of goods, as a percentage of salon expenses
- TABLE 56 Numbers of hair stylists and barbers Canada
- Hair and beauty salon sector (National Occupational Classification)
- Deregulation of personal care services sector
- TABLE 57 Salon employment profile
- TABLE 58 Value of the hair and beauty (personal care) services market
Canada 2004 to 2013
- TABLE 59 Client numbers Canada salon chain (month)
- TABLE 60 Personal care services value Canada ($) by province 2007 to 2009
- TABLE 61 Personal care services market Canada (percentage change) province
SECTION 19: COUNTRY DATA (CANADA)
- TABLE 62 Canada data, population and labour force
- Canada household numbers
- Table 63 Canada population by gender and age structure (2011)
- Table 64 Top Canadian cities ranked by population
SECTION 20: GLOSSARY OF TERMS
- Symbols used in tables
- Report formats
INDEX OF COMPANIES, BRANDS, SELECTED PUBLICATIONS and ORGANISATIONS (REGULATORY, TRADE, PROFESSIONAL)
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