NPS Melanoma (US)
從進行了本報告提供美國的癌症專門醫生100名為對象調查的結果，支援稱黑色素瘤的領導品牌7產品的醫生的使用趨勢和比較、來分析各種見解，客戶的忠誠度(權利金)的NPS (淨推薦值) 指標的改善。
When it comes to melanoma treatment options, just how loyal are US oncologists to particular brands? The majority claim to be satisfied with the choices available - however, they are also happy to recommend more than one option. Why?
FirstView's NPS+ Melanoma report assesses brand loyalty for 7 melanoma treatments. See exactly how your brand is performing and get the insight you need to build a targeted brand strategy and improve your market share.
NPS+ Melanoma (US) explores key issues affecting brand loyalty for melanoma drug manufacturers. You'll learn:
We surveyed 100 US Medical Oncologists chosen from the largest community of validated physicians in the world. The same community that pharma market researchers trust for reliable, fast intelligence.
We conducted the survey between May 12th and 17th, 2016.
NPS is a customer loyalty metric developed by (and a registered trademark of) Fred Reichheld, Bain & Company, and Satmetrix. It was introduced by Reichheld in his 2003 Harvard Business Review article One Number You Need to Grow.
NPS measures overall brand satisfaction and loyalty by asking one simple question:
"How likely are you to recommend this brand to a colleague?"
Responses - given on a scale of 0 (not at all likely) to 10 (extremely likely)-are used to classify respondents into 3 categories:
The percentage of detractors - the percentage of promoters = NPS.
For example, 25% Promoters, 55% Passives and 20% Detractors give you an NPS of +5.
NPS can range from -100 (everybody is a Detractor) to +100 (everybody is a Promoter). The higher the score the healthier the brand.
NPS+ turns your Net Promoter Score into actionable information by answering key questions about brand loyalty.
Each NPS+ report examines doctors' relationships with the brands used to treat a major disease area-measuring brand loyalty and showing you how it affects your market share. NPS+ also examines "brand DNA", revealing in doctors' own words what brands mean to them.
Instead of one simple metric, NPS+ gives you a detailed picture of brand health that highlights areas for improvement, and helps you see exactly what steps you need to take next.