NPS+ Psoriasis (US)
從進行了本報告提供美國的100名的皮膚科醫生為對象調查的結果，支援稱乾癬的領導品牌藥的醫生的使用趨勢和比較·來分析各種見解，客戶的忠誠度(權利金)的NPS (淨推薦值) 指標的改善。
Physicians in the psoriasis market are showing decidedly low levels of loyalty, but high levels of satisfaction among the available brands. Find out what brand messages are being associated with your brand, what effect they have on physicians' recommendations, and, critically, how your brand compares to your competitors.
FirstView's ‘NPS+ Psoriasis’ report compares brand loyalty for 6 major psoriasis treatments-information you can use to improve your brand's health, and boost your market share.
Based on your net promoter score (NPS), the report shows you how likely doctors are to recommend your brand-and your competitors. A detailed breakdown of brand associations helps you see which marketing messages are likely to succeed, while a unique “Brand DNA” section reveals doctors' candid thoughts about your brand.
Intuitive, easy-to-use KPIs highlight areas for improvement and make your next steps crystal clear.
We surveyed 100 US dermatologists chosen from the largest community of validated physicians in the world. The same community that pharma market researchers trust for reliable, fast intelligence.
We conducted the survey between March 2nd and March 16th, 2016.
NPS+ Psoriasis (US) explores key issues affecting brand loyalty for psoriasis drug manufacturers. You'll learn:
NPS is a customer loyalty metric developed by (and a registered trademark of) Fred Reichheld, Bain & Company, and Satmetrix. It was introduced by Reichheld in his 2003 Harvard Business Review article One Number You Need to Grow.
NPS measures overall brand satisfaction and loyalty by asking one simple question:
"How likely are you to recommend this brand to a colleague?"
Responses - given on a scale of 0 (not at all likely) to 10 (extremely likely)-are used to classify respondents into 3 categories:
The percentage of detractors - the percentage of promoters = NPS.
For example, 25% Promoters, 55% Passives and 20% Detractors give you an NPS of +5.
NPS can range from -100 (everybody is a Detractor) to +100 (everybody is a Promoter). The higher the score the healthier the brand.
NPS+ turns your Net Promoter Score into actionable information by answering key questions about brand loyalty.
Each NPS+ report examines doctors' relationships with the brands used to treat a major disease area-measuring brand loyalty and showing you how it affects your market share. NPS+ also examines “brand DNA”, revealing in doctors' own words what brands mean to them.
Instead of one simple metric, NPS+ gives you a detailed picture of brand health that highlights areas for improvement, and helps you see exactly what steps you need to take next.