NPS+ Multiple Sclerosis (EU5)
本報告基於以法國·義大利·德國·西班牙·英國的150名神經科醫生為對象所進行的調查結果，彙整醫生對多發性硬化症的領導品牌藥的利用趨勢及各種見解，以支援改善測試客戶忠誠度的NPS (淨推薦值) 指標。
How likely are doctors to recommend your brand? How many competing brands do they recommend? Which ones? And how does all that affect your market share?
FirstView's NPS+ Multiple Sclerosis (EU5) report answers these and other important questions for brands used to treat MS.
Building on the highly respected Net Promoter Score (NPS), the report gives you clear, intuitive KPIs that paint a detailed picture of brand loyalty, highlight areas where your brand can improve, and make it easy to see what your next steps are.
NPS+ Multiple Sclerosis (EU5) explores key issues affecting brand loyalty for MS drug makers. You'll learn:
We surveyed 150 EU5 (France, Italy, Germany, Spain, UK) Neurologists, chosen from the largest community of validated physicians in the world. The same community that pharma market researchers trust for reliable, fast intelligence.
NPS is a customer loyalty metric developed by (and a registered trademark of) Fred Reichheld, Bain & Company, and Satmetrix. It was introduced by Reichheld in his 2003 Harvard Business Review article One Number You Need to Grow.
NPS measures overall brand satisfaction and loyalty by asking one simple question:
"How likely are you to recommend this brand to a colleague?"
Responses - given on a scale of 0 (not at all likely) to 10 (extremely likely)-are used to classify respondents into 3 categories:
The percentage of detractors - the percentage of promoters = NPS.
For example, 25% Promoters, 55% Passives and 20% Detractors give you an NPS of +5.
NPS can range from -100 (everybody is a Detractor) to +100 (everybody is a Promoter). The higher the score the healthier the brand.
NPS+ turns your Net Promoter Score into actionable information by answering key questions about brand loyalty.
Each NPS+ report examines doctors' relationships with the brands used to treat a major disease area-measuring brand loyalty and showing you how it affects your market share. NPS+ also examines "brand DNA", revealing in doctors' own words what brands mean to them.
Instead of one simple metric, NPS+ gives you a detailed picture of brand health that highlights areas for improvement, and helps you see exactly what steps you need to take next.