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市場調查報告書

癌症的醫療事務的評價(EU5個國家):癌症專門醫生的主要產品、企業的評級

Medical Affairs Reputations in Oncology (EU5): Oncologists Rate Key Products and Companies

出版商 FirstWord 商品編碼 320307
出版日期 內容資訊 英文
商品交期: 最快1-2個工作天內
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癌症的醫療事務的評價(EU5個國家):癌症專門醫生的主要產品、企業的評級 Medical Affairs Reputations in Oncology (EU5): Oncologists Rate Key Products and Companies
出版日期: 2014年12月02日 內容資訊: 英文
簡介

本報告提供EU的主要市場(法國、德國、義大利、西班牙,及英國:EU5)的代表4個主要適應症(乳癌、黑色素瘤、非小細胞肺癌(NSCLC)及腎細胞癌)的12個產品的醫療事務團隊的實際成果及醫生的滿意度相關分析、成為評估對象的產品比較分析、市場概要,及競爭環境中各產品的地位調查彙整,為您概述為以下內容。

該報告處理的主要疑問

  • 癌症專家如何理解癌症、黑色素瘤、非小細胞肺癌(NSCLC)及腎細胞癌領域的醫療事務團隊的角色?
  • 醫生是如何利用醫療事務團隊的服務?
  • 醫療事務團隊和醫生之間最適合的意思溝通的頻率為何?
  • 競爭環境中各產品的地位為何?
  • 醫療事務團隊的哪個性質最有可能促進競爭上的優勢?
  • 對醫療事務支援來說,提供最好的服務獲得最高評級的是哪個醫藥品?
  • 企業、品牌的定位及通訊的機會為何?
目錄

As the cancer drug market continues to face significant challenges in an environment of rising R&D costs, value-based pricing, demands for real world evidence and tougher regulation, the role of Medical Affairs teams in oncology working across the major markets of Europe - France, Germany, Italy, Spain and the UK; EU5 - becomes ever more critical.

Honing performance through smarter delivery, higher quality interaction, and effective communication with oncologists is vital for ensuring optimal performance levels of Medical Affairs teams.

In Medical Affairs Reputations in Oncology (EU5): Oncologists Rate Key Products and Companies, FirstWord provides robust insight on the performance and level of physician satisfaction with Medical Affairs teams representing 12 products in 4 key indications - Breast Cancer, Melanoma, Non-Small Cell Lung Cancer (NSCLC) and Renal Cell Carcinoma - across Europe's most important markets.

Using proprietary analytics, EdgeMap and Need-Gap analysis, FirstWord offers important advanced analysis of the latest physician opinions on Medical Affairs that is both timely and critical for success in today's oncology drugs markets.

Key Benefits

  • Gain insight into how EU5 oncologists and haematologist-oncologists rate Medical Affairs teams in the areas of Breast Cancer, Melanoma, NSCLC and Renal Cell Carcinoma
  • Understand the key issues for which physicians require Medical Affairs team support
  • Learn which attributes physicians value most in relation to Medical Affairs team services
  • Identify which marketed and pipeline products were rated highest across numerous measures
  • Contrast and compare performance of Medical Affairs teams on multiple parameters - services, brand, indication and country
  • Determine which media and frequency of interaction is perceived most positively
  • Benefit from FirstWord's proprietary advanced analytics, EdgeMap and Need-Gap, to identify relative competitive positons and opportunities to develop advantage
  • Detailed multi-level comparative analysis of European Medical Affairs teams versus their US counterparts

Report Features

Filled with charts and up-to-the-minute survey analysis, this report offers:

  • Precise and timely EdgeMap and Need-Gap analysis of oncologists' perceptions of Medical Affairs teams highlighting good and bad performance and identifying key areas for improvement
  • Overview of key rankings for eight marketed and four pipeline products
  • Examination of physicians' current touch points with Medical Affairs teams
  • Key findings regarding the attributes of Medical Affairs teams physicians value most and least
  • Comparative analysis of EU5 and US Medical Affairs teams at brand and attribute levels

What is EdgeMap Analysis

This report includes advanced analysis of oncologists' perceptions of Medical Affairs teams collected via an online survey. EdgeMap analysis, a proprietary analytics tool, provides an integrated, comparative analysis of the competitive set of products and attributes being evaluated in the study. It offers an overview of the market and provides a clear portrait of each product's position within its competitive environment

What is Need-Gap Analysis

This report includes slides that provide advanced analysis of oncologists' perceptions of Medical Affairs teams collected via an online survey. Need-Gap analysis, a proprietary analytics tool, pinpoints areas of unmet need and provides valuable guidance on opportunities for corporate and brand positioning, and communication.

Key Fact: Interviewing Methodology

  • Data was collected via a 15-minute Internet-based questionnaire.

Key Fact: Sample Distribution

  • 210 medical oncologists and haematologist-oncologists across EU5 participated in this study.

Fact: Screening Criteria

  • Have been in active practice between 5-35 years
  • Devote at least 50% of time to direct patient care
  • Have had direct interaction with a medical affairs professional in the past 6 months for at least one of the listed products

Get Answers to Key Questions

  • How do oncologists perceive the role of Medical Affairs teams in the areas of Breast Cancer, Melanoma, NSCLC and Renal Cell Carcinoma
  • How do physicians use the services of Medical Affairs teams
  • What is the optimal frequency of interactions between Medical Affairs teams and physicians
  • Within the competitive landscape of the EU5, what is each product's position in terms of Medical Affairs services and support
  • Which attributes of Medical Affairs teams are most likely to drive competitive advantage
  • Which drugs provide the best service and claimed the highest ratings for Medical Affairs support
  • What are the opportunities for corporate and brand positioning, and communication

Key Takeaways

Medical Affairs teams, Marketing Directors and Competitive Intelligence units can use this report to:

  • Precisely analyse physician needs and areas of concern
  • Improve team responsiveness and traction with oncologists
  • Deliver more effective messaging and tackle areas of weakness
  • Provide accurate, scientifically up-to-date product information in the areas of the most need
  • Understand how competitors are performing, where their performance leads or lags that of your team, and how big the gaps are
    • Tailor interaction frequency, media and approach

Table of Contents

Current Status of Interactions with Different Medical Affairs Teams

  • Interactions in the past 6 months with Medical Affairs teams for each product
  • Physicians' current usage of services provided by Medical Affairs teams
  • Frequency of interactions with Medical Affairs teams for each product

Competitive Evaluation of Medical Affairs Teams Performance on Various Attributes

  • Evaluation of overall quality of interactions with Medical Affairs teams for each product
  • Attribute importance of Medical Affairs teams' role to physicians' practice
  • EdgeMap analysis by therapy area - competitive evaluation on Medical Affairs teams performance on attributes
  • Competitive evaluation of physicians satisfaction of interaction with Medical Affairs teams
  • Need-Gap analysis by product

Preferred Interaction Media, Frequency, and Suggestions for Improvement

  • Preferred interaction media and frequency
  • Suggestions for improvement

Appendix

  • Physician profile
  • Detailed satisfaction scores
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