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市場調查報告書
數位行銷功能:醫藥品產業僱傭誰
Digital Marketing Talent: Who Is Pharma Hiring?
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數位行銷功能:醫藥品產業僱傭誰 是由出版商Doctor's Guide Publishing Limited (FirstWord Pharma)在2011年08月所出版的。
這份英文市場調查報告書包含37 Pages 價格從美金495起跳。
醫藥品業界自己雖然並未在數位行銷上投資太多，但多數企業皆已認知到數位技術的重要性、如何賦與新設職位新職責以解決問題。並開設所謂的"社群媒體、社群管理"、"行動行銷、APP的開發"等新職位，未來的數位趨勢令人注目。
本報告提供數位行銷市場現況調查分析，新設職位與數位趨勢簡介，彙整數位行銷對傳統行銷的預算分配比較，未來趨勢等資料，為您概述為以下內容。
摘要整理
調查方法
參加調查者
數位人才趨勢
相關法規需要實際成果嗎
天生的數位世代勞動力
2個數位趨勢職位分劃
- 數位行銷負責人
- 負責收購社群媒體上級顧問
- 社群投資·影響
- 數位行銷的工資
- 數位預算
- 數位行銷·社會對應
- 外包
採用
- 通過社群網站的採用
- Twitter
- Facebook
- LinkedIn
- 社群徵募的成功度檢測
- 新設數位履歷書
有關數位的建議
Abstract
Digital technology - it' s everywhere you look. And nowhere is the impact of
digital technology more apparent than new digital job creations and hiring
practices within the pharmaceutical industry.
While pharma still under-spends on digital marketing itself, many companies
are responding to the increasing importance of digital technology and
problem-solving with the development of new jobs and titles. With new
positions such as ' social media and community management' and ' mobile
marketing and app development' , the industry is increasingly focused on the
future of digital.
Report Overview
In Digital Marketing Talent: Who is Pharma Hiring? FirstWord goes behind the
doors of HR departments and recruitment firms to examine the current job
market in digital marketing. The report not only identifies the most in-demand
digital jobs, but looks at how hiring practices are changing, too. From
descriptions of new positions to the challenges of finding the right skill set
and experience in new hires, the report is a snapshot of how digital
technology is impacting pharma and how companies can access its power.
Key features
- Charts and statistics illustrating digital hiring trends
- Profiles of the major new jobs titles and emerging digital leadership
- Discussion of the influence of Digital Natives as they enter the workforce
- Breakdown of budgetary trends in digital versus traditional marketing
- Insight into social media recruiting
- Compelling and concise advice on digital community building
Key Benefits
- Expert, up-to-date insight into how digital jobs are being created and why
- Insight into the challenges of filling digital positions
- Advice and opinions on how to meet those challenges
Key Questions Asked
- What are the new trends for digital employment, including positions and
filling them?
- Which digital capabilities are being developed in-house versus being
outsourced?
- How are budgets and digital marketing activities being affected by
bringing in new talent and services?
- Is pharma taking on the challenge of digital and social media recruiting?
- What is the right skill set for digital positions?
Who Should Read This Report
- Marketing directors and managers
- Digital marketing heads
- Brand managers
- Advertising and promotion teams
- eBusiness/emerging technology experts
- Recruiters/HR heads
- Corporate affairs and corporate communications
- Digital communications agencies
- Consultants
Expert Views
- Ted Meulenkamp, International Program Manager Attraction and
Sourcing, F. Hoffmann-La Roche
- Neil Crump, Managing Director & Owner, Aurora, Healthcare
Communications Agency, UK
- Rob Harrison, Founder, 41 Minds, Digital Agency, UK
About FirstWord
Published daily, FirstWord is a personalisable business intelligence resource
designed for the busy pharmaceutical professional - like you. This time-saving
tool keeps you abreast of developments affecting the pharmaceutical industry,
as covered by leading international news publications.
Report Statistics
- Publication Date: August 2011
- Total Number of Pages: 37
- Format: PDF
Table of Contents
- Executive summary
- Digital trends visualized
- Digital talent trends
- New job titles
- Emerging digital leadership
- Is regulatory experience required?
- Digital natives entering the workforce
- Two digital leadership job descriptions
- Digital marketing head
- Description
- Qualifications
- Senior consultant talent acquisition social&nbmedia
- Responsibilities
- Qualifications
- Social capital and influence
- Digital marketing salaries
- Digital budgets
- Digital marketing & social measurement
- Outsourcing
- Recruiting
- Recruiting via the social web
- Twitter
- Facebook
- LinkedIn
- Measuring success of social recruiting
- New digital résumés
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