Cisco's Global Cloud Strategy
As the ICT landscape continues to evolve from data center-centric to cloud-centric, Cisco has adjusted its strategy accordingly, moving up the stack to offer its customers not just networking infrastructure to enable cloud deployments but also cloud services to deliver over them. For the first time, Cisco will also be selling cloud services directly to end users. This shift in strategy places Cisco in competition with a new range of cloud-market participants, which in many instances are also its customers. With a market cap of US$129bn, Cisco is one of the world's most valuable companies. But in recent years its financial performance has been flat across all three of its geographic segments (the Americas, EMEA, and APJC [Asia-Pacific, Japan and China]). The move into cloud services is an opportunity to restore growth to the business and is also a key pillar of the company's vision to be the world's No. 1 IT vendor.