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市場調查報告書
巴西財富管理市場：2009年
Wealth Management in Brazil 2009
| 出版商 |
Datamonitor |
| 出版日期 |
2009年08月 |
商品編碼 |
98778 |
| 內容資訊 |
英文 44 pages |
| 價格 |
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巴西財富管理市場：2009年 是由出版商Datamonitor在2009年08月所出版的。
這份英文市場調查報告書包含44 pages 價格從美金4495起跳。
巴西是個財富管理顧問絕不容小看的市場。該市場的情勢在過去12個月當中愈發嚴峻。私人銀行必須具備的是找出該國市場的問題點，進而掌握策略機會的態度。
本報告書內容包括：巴西財富管理市場調查、根據Datamonitor獨自全球財富模式分析的資料。內容綱要摘記如下：
概要
實施概要
- 2008年對巴西投資人而言仍是充滿苦難的一年，但進入2009年後一切將愈來愈順利
- 富裕階層雖仍偏好風險，但知識水準逐漸提升，要求水準也愈來愈高
- 巴西財富管理市場逐漸發發，競爭激烈
- 國際理財顧問必須慎重看待該市場，注意其特殊性
巴西的財富
- 2009年之前發揮堅強復甦能力的巴西經濟在未來幾年內可望回歸高成長路線
- 2008年巴西的股票市場未受其他BRIC各國的不良影響，在2009年就開始復甦
- 相對較高的利率帶動國内資產的發展
- 在巴西投資人的投資組合中，股票的重要性在過去幾年中快速上升
- 在2007年巴西投資人持有的國内流動資產當中，股票比存款多
- 2008年對巴西資產家而言是充滿痛苦的損失的一年，但2009年可望開始回收
- 因為金融市場快速瓦解，去年國内富裕人口減少了55%
巴西財富管理市場
- 國際財富管理顧問愈難進入並在巴西市場中取得成功
- 財富管理機會索引
附錄
圖表
Abstract
Introduction
Brazil has never been an easy market for international wealth managers, and in
the last 12 months it has become even tougher. Private banks need to
appreciate the challenges that this market presents and understand where the
strategic opportunities lie. This report provides this information, drawing on
research and interviews and incorporating data from Datamonitor' s Global
Wealth Model.
Scope of this research
- Sizes, segments and forecasts the number of affluent invididuals across 10
liquid asset bands from USD50k
- Primary research among domestic wealth managers provides insight into HNWs
and the private banking market
- Utilizes Datamonitor' s proprietary Wealth Management Opportunity Index to
score the attractiveness of the market
Research and analysis highlights
Brazilians are very exposed to their domestic stock market because of their
large equity and mutual fund holdings. In the years leading up to 2008, this
positioning served them well, but last year crashing markets caused a dramatic
contraction in the number of affluents in the country, reducing them by 55%.
In the wake of the market' s falls, there was a rise in demand for more
defensive products among Brazil' s high net worths (HNWs), but at heart they
remain risk loving individuals who favor fairly simple asset allocations. The
country' s HNWs are becoming more demanding of their wealth management service.
For international players, the onshore wealth management market in Brazil is
difficult to penetrate and hard to compete in. Success requires a
well-developed proposition, real points of differentiation and an intelligent
plan for client acquisition. Service quality and excellent client information
are two points of possible differentiation.
Key reasons to purchase this research
- Understand Brazilian HNWs' attitudes and investment behaviour, and reasons
for choosing/leaving their wealth service.
- Gain insight into the competitive characteristics of the Brazil wealth
management market, and learn the factors for success.
- See how the Brazil wealth management market scores against Datamonitor' s
Opportunity Index.
Table of Contents
OVERVIEW
- Catalyst
- Summary
- Methodology
EXECUTIVE SUMMARY
- 2008 was a very painful year for Brazil' s investors, although the good
times will resume from 2009 onwards
- HNWs are still risk loving, but they are becoming more sophisticated and
demanding
- The wealth management market in Brazil is well-developed and competitive
- International wealth managers need to treat this market cautiously and
think hard about their differentiators
BRAZIL' S WEALTH
- Brazil' s economy proved resilient right up to 2009 and should return to
its high-growth ways in the coming years
- Brazil' s stock market was not as badly affected as other BRIC countries
in 2008, and has come back strongly in 2009
- Relatively high interest rates have bolstered Brazilians' wealth
- The importance of equity in Brazilians' portfolios has grown rapidly over
the past few years
- In 2007, Brazilian investors had more onshore liquid assets in equities
than in deposits
- 2008 marked a painful year of losses for Brazil' s wealthy, but 2009 will
put them well on the road to recovery
- The number of affluents in the country fell by 55% last year due to the
sharp fall in the financial markets
BRAZIL' S WEALTH MANAGEMENT MARKET
- It is becoming increasingly difficult for international wealth managers to
enter and succeed in Brazil' s wealth management market
- The Wealth Management Opportunity Index
- Wealth management market features
- Wealth management client characteristics
APPENDIX
- Datamonitor' s Wealth Management Opportunity Index
- There are five key parameters when assessing a market for its wealth
management potential
- There are 18 components to the five key parameters of the wealth
management opportunity index
- Definitions
- The drivers of growth in the wealthy population
- Income growth (combined with inflation, changes in GDP by sector,
household savings rates and debt levels)
- Investment returns (market capitalization, interest rates and bond
yields)
- The following measures are not, in themselves, drivers of wealthy
population growth
- Market capitalization
- GDP
- The following measures are not drivers of wealthy population growth except
under very restricted circumstances
- Primary residence value growth
- Inheritance
- Bibliography
- Further reading
- Ask the analyst
- Datamonitor consulting
- Disclaimer
TABLES
- Table: Financial assets of Brazilian retail investors
- Table: Value of onshore liquid assets in Brazil in dollar bands ($bn)
- Table: Forecast value of onshore liquid assets in Brazil in dollar bands
($bn)
- Table: Number of individuals in Brazil in dollar bands (000s)
- Table: Forecast number of individuals in Brazil in dollar bands (000s)
- Table: Wealth Management Opportunity Index - Brazil
- Table: Wealth Management Opportunity Index with values - Brazil
- Table: Global ranking of assets under management (October 2008)
- Table: Distribution by fund type (October 2008)
- Table: Types of assets managed by the largest asset managers in Brazil
- Table: Brazil' s banks by nature, ownership and size (March 2009)
FIGURES
- Figure: Growth in average nominal wages has occurred in a low inflationary
environment
- Figure: The stock markets of the BRIC countries have bounced back strongly
in 2009
- Figure: Interest rates have fallen sharply over the past few years, but do
offer good returns relative to inflation
- Figure: The 2008 fall in the stock market had serious consequences for the
wealth of Brazilians
- Figure: The relative proportion of equities held by Brazilian investors
ballooned in 2007 and popped in 2008
- Figure: Brazilians have embraced a number of different fund types
- Figure: The Brazilian Real has strengthened against the US dollar of late
- Figure: A number of factors point towards the likely movement of money
back onshore
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