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市場調查報告書
財富管理顧客的商品・服務需求
Product and Service Needs of Wealth Management Clients
| 出版商 |
Datamonitor |
| 出版日期 |
2009年07月 |
商品編碼 |
96189 |
| 內容資訊 |
英文 43 pages |
| 價格 |
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財富管理顧客的商品・服務需求 是由出版商Datamonitor在2009年07月所出版的。
這份英文市場調查報告書包含43 pages 價格從美金4495起跳。
目前的經濟危機對歐洲及亞太地區超富裕階層（HNW）要求的商品及服務產生巨大的影響，同時也將促進未來更進一步的進化。為了提升競爭力，財富管理顧問必須理解現在的需求、未來的需求，同時思考因應這些需求的最佳對策。
本報告書內容包括：財富管理顧問應掌握的顧客的商品・服務需求分析資訊等。內容綱要摘記如下：
概要
實施概要
現在的商品及服務
- 受到經濟及金融海嘯的影響，朝低風險資產發展的全球動向
- 在歐洲・亞太地區，HNW投資組合也逐漸將資產轉換成安全性高的資產上
- 現有的投資組合偏重風險極低的商品領域
- 歐洲HNW的主要資產為現金・準現金及固定收入商品
- 亞太地區及歐洲HNW的主要資產為現金・準現金及股票
- HNW要求的服務反映情勢已明朗的經濟・市場的混亂狀況
- 歐洲及亞太地區的HNW要求財富管理顧問提供能脫離目前困境的服務
- 在歐洲需求快速增加的無條件資產運用服務
- 亞太地區HNW要求的指南型・建議型資產運用服務
- 投資分配的轉變是HNW的性質及態度變化造成的結果
- 風險偏好度是HNW決定投資組合中資產結構的主要影響因素
- 與不同商品領域相對評價息息相關的「商品知識」
今後的商品及服務需求
- 未來2年內，HNW除了要求諮詢服務之外，也將持續採取安全第一的原則
- 未來2年內，主要需求將是本金保證商品及存款・儲蓄商品
- 目前的混亂和低迷可望成為未來2年內HNW新服務需求的契機
- Datamonitor預測：2011年高風險的商品將可望獲得高報酬，諮詢活動將成為主要的服務需求
- 股票市場將於2010年開始復甦，2011年HNW將恢復投資高風險的商品
- 支持財富管理顧問提出的「HNW在未來2年內將需求諮詢顧問服務」的預測
- 有潛力的商品及服務領域的新企畫事例
附錄
圖表
Abstract
Introduction
The current crisis has profoundly impacted the types of products and services
in demand among HNWs in Europe and Asia Pacific, and it will continue to
impact their preferences going forward. To compete effectively, wealth
managers need to understand what is in demand currently, what will be in
demand going forward and how best to meet these demands.
Scope of this research
- Extensive primary research from 159 wealth management companies in Europe
and 100 wealth management players in Asia Pacific
- European countries/regions covered in this report are Belgo-Dutch region,
France, Germany, Italy, Nordics, Spain, Switzerland and the UK
- Asia Pacific countries covered in this report are Australia, China, Hong
Kong, India, Singapore and Taiwan
Research and analysis highlights
In the last 12 months, the portfolios of HNWs in Europe and Asia Pacific have
become much more defensive. Proportions of cash or near cash in portfolios
have surged by eight percentage points in Europe and 10 percentage points in
Asia Pacific, while real estate investments have fallen markedly.
In the next two years, wealth managers expect defensive products -
specifically capital protected products and deposits and savings products - to
be in the greatest demand among HNWs. While financial planning is expected to
be the most popular service among HNWs.
Datamonitor thinks that a market recovery will prompt a large-scale return to
direct equity investment, property and commodities by 2011. On the service
side, Datamonitor sees most promise in advisory services around financial
planning and tax.
Key reasons to purchase this research
- Gain a high-level snapshot of HNWs' current demands in Europe and Asia
Pacific and an understanding of the factors influencing these demands.
- Find out what wealth managers think HNWs in Europe and Asia Pacific will
be demanding in future.
- Learn about key product and service innovations in areas expected to be in
great demand among HNWs.
Table of Contents
OVERVIEW
- Catalyst
- Summary
- Methodology
EXECUTIVE SUMMARY
- The downturn has fundamentally increased the weighting of safer products
within HNW portfolios and raised demands for discretionary asset management
- HNWs' investment behavior is being shaped by their changing nature and
attitudes
- Wealth managers expect defensive products and advisory services to be in
most demand in the next two years
- Datamonitor believes higher risk products will come back strongly by 2011
and that advice will top the list of HNW service demands
CURRENT PRODUCT AND SERVICE NEEDS
- There has been a global movement towards lower risk assets in the wake of
the economic and financial meltdown
- HNW portfolios in Europe and Asia Pacific are now strongly weighted
towards the safer asset categories
- Current portfolios are skewed towards very low risk product areas
- European HNWs have large amounts invested in cash and near cash, and
fixed income products
- Asia Pacific HNWs have large amounts invested in cash and near cash, and
equities
- The services in demand by HNWs reflect the economic and market turbulence
that has been in evidence
- HNWs across Europe and Asia Pacific are looking for wealth managers to
provide services that assist them through these troubled times
- Discretionary asset management services are very much in demand in
Europe at the present time
- In Asia Pacific, HNWs are looking for hand holding and advisory asset
management services
- The changes in investment allocations are the result of changes in the
nature and attitudes of HNWs
- HNWs' appetite for risk is a key influencer of the asset mix in HNWs'
portfolios
- Knowledge of products is strongly correlated with the relative
importance of different product categories
FUTURE PRODUCT AND SERVICE NEEDS
- HNWs are expected to continue to play it safe in the next two years, while
demanding advisory services
- Capital protected products, and deposits and savings products will be in
most demand in the next two years, according to wealth managers
- The current turmoil is expected to shape the service needs of HNWs in
the next two years
- Datamonitor believes that higher risk products will have made a strong
return by 2011, and agrees that advice will top the list of service demands
- Datamonitor expects stock market recovery to commence in 2010 and HNWs
to return en masse to high risk products by 2011
- Datamonitor agrees with wealth managers that HNWs will be in search of
advice over the next two years
- Examples of innovations in promising product and service areas
- Examples of product innovation
- Examples of service innovation
APPENDIX
- Definitions
- The drivers of growth in the wealthy population
- Income growth (combined with inflation, changes in GDP by sector,
household savings rates and debt levels)
- Investment returns (market capitalization, interest rates and bond
yields)
- The following measures are not, in themselves, drivers of wealthy
population growth
- Market capitalization
- GDP
- The following measures are not drivers of wealthy population growth except
under very restricted circumstances
- Primary residence value growth
- Inheritance
- Methodology
- Wealth Management Market Leaders Survey 2009
- Bibliography
- Further reading
- Ask the analyst
- Datamonitor consulting
- Disclaimer
TABLES
- Table: Year-on-year change in the asset categories (percentage points)
- Table: HNWs' portfolio allocations by product area
- Table: European HNWs' portfolio allocations by product area now
- Table: Asia Pacific HNWs' portfolio allocations by product area now
- Table: Services currently in demand by HNWs
- Table: Services currently in demand by European HNWs
- Table: Services currently in demand by HNWs in Asia Pacific
- Table: Appetite for risk among HNWs in 2008 and 2009
- Table: Correlations between HNW knowledge of products in 2009 and the
percentage of their portfolios in particular products in 2009
- Table: Expected HNW demand for the following product areas in the next two
years
- Table: Expected HNW demand in Europe for the following product areas in
the next two years
- Table: Expected HNW demand in Asia Pacific for the following product areas
in the next two years
- Table: Expected HNW demand for the following service areas in the next two
years
- Table: Expected HNW demand in Europe for the following service areas in
the next two years
- Table: Expected HNW demand in Asia Pacific for the following service areas
in the next two years
FIGURES
- Figure: Both regions have seen a sharp contraction in the relative
proportion of real estate investments
- Figure: HNWs have much more defensive portfolios than in 2008
- Figure: Cash and near cash makes up the biggest proportion of European
HNWs' portfolios
- Figure: Across Asia Pacific, the proportion of HNWs' portfolios held in
equities has not changed much in 2009, compared to 2008
- Figure: The recent volatility is a key determinant of what services are in
demand
- Figure: Asset management demands are polarized around discretionary and
execution-only services
- Figure: More hand holding is much in demand in Asia Pacific
- Figure: HNWs' appetite for risk has fallen sharply from 2008 to 2009,
corresponding with the rebalancing of their portfolios away from riskier assets
- Figure: Stock market performance and HNWs appetite for risk are correlated
- Figure: Wealth managers have very different views about what the future
will hold for products
- Figure: European wealth managers think capital protected products will be
the real winner in the next two years
- Figure: Wealth managers in Asia Pacific identify deposits and savings as
looking particularly promising
- Figure: Wealth managers in Asia Pacific expect big take up of execution
only asset management, while European wealth managers think discretionary
asset management will be the big winner
- Figure: There will be good demand for ancillary wealth management services
in Europe
- Figure: Wealth managers in Asia Pacific expect a lot of country-specific
variations in HNW service demands
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