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市場調查報告書
消費者卡片市場調查：加油卡
B2C Card Scan: Service Station Consumer Cards
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消費者卡片市場調查：加油卡 是由出版商Datamonitor在2009年05月所出版的。
這份英文市場調查報告書價格從美金3800起跳。
Abstract
Introduction
There are a diverse number of private card propositions in European fuel
retailing including loyalty cards operating under coalition, points-based and
club models, as well as credit cards. In light of this, we have compiled many
of the advertised offerings in the UK, Germany, the Netherlands, France,
Italy, Norway and Switzerland allowing you to make meaningful comparisons.
Key reasons to purchase this research
- Uncover essential data on competitors consumer cards including fuel and
non-fuel redemption details, coalition partners, APRs and card fees
- Assess the necessity for different card features in advance of any
extensive card investment programmes
- Develop a compelling value proposition to ensure maximisation of revenue
from your consumer card
Table of Contents
OVERVIEW
- This product has been designed for delivery in Excel
- Scope of this database
- The database covers the following markets:
- UK
- Germany
- Italy
- Switzerland
- Norway
- Ireland
- Netherlands
- France
- Belgium
- Card information is based on customer facing websites, press releases and
conversations with customer services departments:
- Name of fuel retailer
- Name of card
- Type of card
- Name of issuing company
- Launch date
- Card membership fuel rebate [Club model]
- Rewards/Rebates per unit of expenditure [Points based model]
- Fuel redemption
- Non-fuel redemption
- Credit days
- Credit limit
- Standard APR
- Balance Transfer APR
- Delinquency / Bad Credit APR
- ATM cash advance Fees
- Late Payment Fees
- Annual Fee EUR
- Details of other card features e.g. online management
- Third party relationships
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