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市場調查報告書
英國保險產業的未來:2009年
The Future of UK Protection 2009
| 出版商 |
Datamonitor |
| 出版日期 |
2009年05月 |
商品編碼 |
90321 |
| 內容資訊 |
英文 55 pages |
| 價格 |
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英國保險產業的未來:2009年 是由出版商Datamonitor在2009年05月所出版的。
這份英文市場調查報告書包含55 pages 價格從美金4495起跳。
股價急落、有許多問題的住宅市場象徴今日的經濟低局勢,但對保險市場而言仍有可積極運作的空間。雖然面臨著困境,保險業者仍透過商品簡化和擴充銷售通路創造出建立消費者定期保險、所得補償、重病保險價值認知的有力環境。
本報告書內容包括:包括英國保險產業的現況及未來分析的2009年版市場資料。內容綱要摘記如下:
概要
實施概要
- 期繳保費型人壽保險整體市場規模在過去5年中縮小
- 定期保險雖高度普及,但卻也容易被消費者捨棄
- 消費者對所得補償保險必要性的認知度低
- 為使重病保險的銷售復甦,保險業者必須簡化商品
- 企業間競爭產生的更大膽的新商品
- 保險業者為獲得市場佔有率而擴張銷售功能
保險市場的未來
- 期繳保費型人壽保險整體市場在過去5年中以複合年率4%的規模縮小
- 期繳保費型人壽保險的銷售在未來5年當中將維持小幅成長
- 保險業者仍未加深消費者對保險必要性的認知
- 在抵押貸款市場快速萎縮的同時,若能增加針對顧客的具體說服力,可能能增加定期保險的銷售金額
- 銷售重病保險時,簡潔程度是對消費者和壽險顧問而言恢復信心的關鍵
- 所得補償領域中保險業者的必要工作不是商品設計或合約方法等細節,而是應促進消費者理解保險概念
- 保險業者應持續努力加快保險被接受的速度
保險商品開發的未來
- 持續投資電話保險業務及提昇資訊公開度的保險業者
- 各家人壽保險公司透過壽險顧問的商際網路分配更多的資源並擴大事業
- 保險市場朝高度集約型發展
保險銷售的未來
- 保險銷售未來也將集中在IFA(獨立金融顧問公司)通路
- 保險業者透過彙集網站擴大線上銷售功能
- 保險商品的銷售在未來5年內將逐漸移往直銷通路
附錄
圖表
Abstract
Introduction
The current economic turmoil, characterized by plummeting share prices and a
troubled housing market, is in some areas having a positive impact on the
protection market. In spite of current challenges, providers can capitalize on
consumers' realization of the value of term, income protection and critical
illness insurance through simplification of products and expansion of
distribution channels.
Scope of this research
- Examines the current shape of the protection industry and explore factors
that are currently limiting new business.
- Assesses strategies to combat barriers to consumer engagement with term,
critical illness insurance and income protection.
- Identifies key competitors and examines their differing strategies in the
UK protection market.
Research and analysis highlights
The need to focus on customer education from all industry parties has never
been more urgent. In particular, advisors are well placed to sell protection
and educate customers to its importance.
Key reasons to purchase this research
- Gain valuable insight into how to react to the latest innovations and
developments in the protection market.
- Understand the protection market, the distribution trends and the key
drivers of new business for term, CII and IP.
- Access Datamonitor' s forecasts for the market and valuable knowledge of
how the sector is set to develop.
Table of Contents
OVERVIEW
EXECUTIVE SUMMARY
- The total regular premium life market contracted over the last five years
- Term assurance continues to be highly commoditized and easily sacrificed
by consumers
- Consumers do not perceive a great need for IP
- Providers should simplify the CII product to revive sales
- There have been bolder innovations from competitors in the protection
market
- Providers are expanding their distribution capabilities to capture more
market share
THE FUTURE OF THE PROTECTION MARKET
- The total regular premium life market has declined by a compound annual
rate of 4% over the last five years
- Sales of savings-related term see resurgence as the housing market
continues to negatively affect mortgage-related term
- IP sales saw a slight reversal in fortunes in 2008
- Sales of CII have declined as economic factors continue to weigh heavily
against writing new business
- Consumer caution regarding household financial stability saw an increase
in sales of whole-of-life insurance
- The rider market is a vitally important element of regular premium sales
- The regular premium life market will see a slight growth over the next
five years
- Datamonitor forecasts the regular premium life market to grow by a
slender 2% over the next five years
- Future sales of mortgage-related term will be impacted by the current
pessimistic housing market
- Sales of savings-related term are expected to rise as customers grow
more cautious over their finances
- IP will continue to have small market share
- CII sales will only recover once customer and advisor confidence in the
product is restored
- The collapsed customer demand for endowments will not see a reversal in
fortunes
- Providers are not impressing consumers enough about the need for protection
- Consumers are sacrificing adequate financial protection due to rising
personal debt
- Consumers believe they do not need protection
- Consumers also overestimate the cost of cover
- Consumers' mistrust of the protection industry is also fuelled by
negative press
- However, providers have given out most CI and IP claims to improve
consumer confidence
- ' Trigger' events in people' s lives induce significant protection behavior
- The protection gap still persists at £2.3trillion in the UK
- In times of falling mortgage markets, term assurance sales can be
bolstered by making the product more tangible for customers
- Providers need to focus on customers rather than price to boost term
sales
- In times of falling mortgage markets, term sales must be bolstered
through customer education
- Simplicity is key to regaining consumers' and advisors' trust in CII
- Many consumers and advisors have lost trust in CII
- Offering CII-lites may be an opportunity to reduce the cost of policies
and further capture consumers' interest
- The ongoing global financial crisis is also restricting new critical
illness business
- There is growing but wary interest in severity-based critical illness
among providers
- Providers should raise consumer understanding of the concept of protecting
income rather than an adherence to product design or way of writing business
- Insurers must work with the government and industry to increase consumer
appreciation for IP
- The Income Protection Task Force continues to raise advisor and consumer
awareness of IP
- Government welfare reforms will initiate the UK workforce to re-evaluate
how they protect their income
- Insurers should also consider offering hybrid products to meet a variety
of customers' needs
- The misfortune of rival products creates fertile ground to revive IP
sales
- Providers should continue to speed up underwriting of protection business
- More providers should implement tele-underwriting to speed up
applications
- Providers can offer either a ' small t' or ' Big T' tele-underwriting
service
- Tele-underwriting is an effective tool in reducing non-disclosure
- Different levels of tele-underwriting cause the customer experience to
differ with each provider
- Financial and medical underwriting can take a significant amount of time
THE FUTURE OF PRODUCT INNOVATION IN PROTECTION
- Providers have made further investment in tele-underwriting and the
increased disclosure it delivers
- Life companies have allocated more resources to advisors' extranet
capabilities and targeting more protection business
- Providers have increased the training available to advisors to help
maintain their market share
- Friends Provident has stated that it may offer protection policies on
wrap platforms
- The protection market is highly concentrated
- Legal & General writes the highest value of new business premiums in
term assurance and CII
- HSBC and Friends Provident dominate the IP market
THE FUTURE OF PROTECTION DISTRIBUTION
- Protection distribution remains focused on the IFA channel
- IFAs are the dominant distribution channel for protection products
- Advisors have a prime opportunity to revisit clients, increase consumer
awareness and change perceptions of protection
- Providers are broadening their online sales capabilities through
aggregator sites
- Aggregator sites challenge the protection distribution landscape
- Aggregator sites have become a trusted source of financial service in
the current climate
- Concerns and criticisms are being leveled at non-advised sales
- Problems are also arising between direct sales and advisor channels
- Protection products will increasingly be distributed through
non-intermediated channels over the next five years
- Protection products are expected to be increasingly distributed
direct-to-consumer
- Friends Provident is to partner with Tesco to extend the reach of its
protection product distribution.
APPENDIX
- Definitions
- Critical Illness
- Income Protection
- Term assurance
- ABI definitions of distribution channels
- Further reading
- Ask the analyst
- Datamonitor consulting
- Disclaimer
TABLES
- Table: Regular premium life market, new business premiums 2004 - 2008,
£m APE
- Table: Total regular premium life market adjusted for rider products, new
business premiums, £m APE
- Table: Forecasts regular premium life market, new business premiums 2009 -
2013, £m APE
- Table: Forecasts total regular premium life market adjusted for rider
products, new business premiums 2009 - 2013, £m APE
- Table: Term assurance new business premiums 2004 - 2008, £m APE
- Table: The top 20 term assurance competitors, new business premiums 2008,
£m APE
- Table: The top 20 CII competitors, new business premiums 2008, £m APE
- Table: The top 20 IP competitors by new business premiums, 2008, £m
APE
- Table: Regular premium life market, new business premiums segmented by
distribution channel, £m APE
- Table: Forecasts regular premium life market, new business premiums 2009 -
2013, £m APE
FIGURES
- Figure: The total regular premium life market has declined by 4% over the
last five years
- Figure: Premiums for CII written as a rider to term assurance see an
upturn in 2008
- Figure: The regular premium life market will grow by a slender 2% over the
next five years
- Figure: Consumers perceive protection insurance as either unnecessary or
unaffordable
- Figure: New business premiums for term assurance have declined by 4% over
the last five years
- Figure: PruHealth makes health insurance more tangible by rewarding
customers who lead healthier lives
- Figure: Legal & General dominates the term assurance market
- Figure: Legal & General commands top spot in the critical illness market
- Figure: HSBC and Friends Provident were the top IP insurers in 2008
- Figure: IFAs are the main distribution channel for protection products
- Figure: Online price comparison sites and banks are the most trusted
financial institutions
- Figure: Non-intermediated channels will gain market share from IFAs over
the next five years
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