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市場調查報告書
保險市場的商業智慧策略
Turning Data Into Information: Business Intelligence In Insurance (Strategic Focus)
| 出版商 |
Datamonitor |
| 出版日期 |
2009年04月 |
商品編碼 |
87408 |
| 內容資訊 |
英文 28 pages |
| 價格 |
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保險市場的商業智慧策略 是由出版商Datamonitor在2009年04月所出版的。
這份英文市場調查報告書包含28 pages 價格從美金3395起跳。
本報告書內容包括：生命保險及生命保險以外的保險市場面臨的短期、長期課題調查分析。內容綱要摘記如下：
概要
主要訊息
第1章 市場機會
- 保險公司雖然有許多課題，但都可藉由商業智慧減輕
- 顧客智慧
- 法律順應
- 企業業績管理
- 財務分析
- 不法行為
- 風險
- 保險市場的BI還有各種成長的空間
- 大型保險公司的重點解決方案具有發展成全公司解決方案的重大可能性
- 因為各種因素而促進小型保險公司間的利用
- 生命保險公司漸漸地關心起BI
- 2009年對BI的支出雖預計將減少，但對不法行為、風險、法律順應等的支出中期來說將維持成長
第2章 對保險公司的影響
- BI民主化有效提昇業績，BI民主化也因不同的制價策略推動
- 服務策略共享有助於企業達成目的
- 銷售企業合併的影響
第3章 GO TO MARKET
- 全方位服務的銷售企業雖強調點對點解決方案的價値，但也不能忽視單一型解決方案的立場
- 專業銷售企業應維持專業性，同時透過夥伴關係尋找優點
- 預建構商品及軟體能滿足SME市場的需求
- 銷售企業雖倡導基於生涯價値的銷售目標顧客策略，但卻總是不實踐
- 提案
- 應對企業而非IT部門銷售
- 應持續改善，強調行動力
- 專業企業應靈活創新
- 必要的話，應以全企業的規模一次採用
- 理解顧客的事業
附錄
Abstract
Introduction
The insurance market is facing short and long-term challenges. In the
short-term, weak demand and paltry investment income, plus elevated levels of
fraud, will negatively affect profits. Longer-term issues include: the need
for robust risk models; new products and distribution channels; and a
structure that can effectively comply with regulations. BI tools can help meet
these challenges.
Scope of this research
- This report discusses the challenges and opportunities among both life and
non-life insurers.
- This report applies to global insurers; however, many of the regulatory
issues that are discussed are W. Europe and N. American focused.
Research and analysis highlights
While point solutions are valuable, today' s large insurer managing multiple
risks over an expansive geography needs a complete view of the operation. The
insurer that is able to garner such a view will be better able to be proactive
instead of reactive to changing market conditions.
The combination of market drivers and technology accessibility has heightened
small insurers' interest in BI. 62% of insurers with fewer than 1,000
employees are planning to increase their investment into BI. This segment of
the market outpaces all of the other segments by a fairly wide margin.
In 2009, spending on BI by non-life and life insurers is expected to slow to
4.4% and 3.9%, respectively, thanks in large part to the global economic
environment. By 2010, non-life spending on BI should return to nearly 7%
annual growth, while life is expected to register at 5.4%.
Key reasons to purchase this research
- Gain an understanding of the market conditions facing both life and
non-life insurers.
- Understand the market size and opportunities for BI in insurance.
- Explore different go-to-market strategies and how they can be deployed to
meet the needs of different insurers.
Table of Contents
OVERVIEW
KEY MESSAGES
- Insurers are facing a laundry list of challenges that BI can help mitigate
- A confluence of factors is driving adoption among small insurers
- Meet the needs of the SME market with pre-built offerings and Software as
a Service
- An opportunity exists to move large insurers from point solutions to
enterprise-wide solutions with rich capabilities
- Spending on BI will slow in 2009, however fraud, risk and compliance will
maintain medium-term growth
MARKET OPPORTUNITY
- Insurers are facing a laundry list of challenges that BI can help mitigate
- Customer intelligence
- Compliance
- Enterprise performance management
- Financial analytics
- Fraud
- Risk
- Several pockets of growth exist for BI within the insurance sector
- Moving large insurers from point solutions to enterprise-wide solutions
with rich capabilities
- A confluence of factors is driving adoption among small insurers
- Life insurers are becoming increasingly interested in BI
- Spending on BI will slow in 2009, however fraud, risk and compliance will
maintain medium-term growth
IMPACT ON THE INSURER
- Democratizing BI can lead to improved performance and can be driven by
different pricing strategies
- A shared services strategy enables an enterprise view
- What the vendor consolidation means for insurers
GO TO MARKET
- All-in-one vendors should highlight the value of an end-to-end solution
but not neglect to position themselves as stand-alone solutions
- Specialized vendors should remain focused and seek strength through
partnerships
- Meet the needs of the SME market with pre-built offerings and Software as
a Service
- Vendors preach but do not often practice targeting customers based upon
lifetime value
- Recommendations
- Sell to the business and not to the IT department
- Continue to improve and highlight mobility features
- Specialist vendors should innovate with agility
- Develop enterprise wide deployments one department at a time, if need be
- Understand your customers' businesses
APPENDIX
- Methodology
- Further reading
- Ask the analyst
- Datamonitor consulting
- Disclaimer
FIGURES
- Figure: BI has a role to play in meeting today' s challenges
- Figure: BI maps onto the key objectives of insurers
- Figure: Current and projected adoption of BI functions, by insurers with
5,000+ employees
- Figure: Outlook for BI investments, broken-down by insurer size
- Figure: Projected BI spending by non-life insurers, 2008 - 2013
- Figure: Projected BI spending by life insurers, 2008 - 2013
- Figure: Shared services framework
- Figure: Current SOA adoption, broken down by sector
- Figure: Software as a Service usage, by employee size
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