免接觸型付款市場動向：2008年

本報告已在2011年07月19日停止出版。

簡介

目錄

Abstract

Introduction

Contactless technology allows the cards industry to capture a greater share of the low value payment market. This report has been produced to act as a guide to this fast-growing market. With a potential global market value of nearly $1 trillion in payments, this is not an area that cards issuers, acquirers or schemes can afford to ignore.

Scope of this research

• This report builds on Datamonitor' s previous coverage, providing detailed analysis and overview of recent global developments in contactless payments
• In-depth coverage of the successful launch in the US provides a blueprint for successful contactless rollouts in other markets
• The views of Datamonitor' s Cards & Payments Team on the likely future developments in contactless payments in the Americas, Asia-Pacific, and Europe
• Contactless Payments Market Opportunity Model sizes the potential market for contactless in 42 countries and 7 retail sectors

Research and analysis highlights

The rollout of contactless payments has progressed reasonably quickly since the emergence of these products in 2005. Datamonitor estimates that there will be 80 million contactless devices globally at the end of 2008.

The US has the greatest potential in terms of contactless payments, with low value cash transactions of $297 billion per year at present. The global contactless opportunity is $963 billion per year.

One area of great potential growth is urban transport. Major trials of open loop ticketing and payment systems are being trialled in US, Asia and Europe.

Key reasons to purchase this research

• Learn which markets and retail sectors offer the greatest opportunities for contactless payments.
• Understand how contactless payments can be applied effectively in the real world.
• Find out about successful launches of contactless cards so that you can understand what makes for a successful product.

Table of Contents

OVERVIEW

• Catalyst
• Summary

EXECUTIVE SUMMARY

• Chapter one - Contactless payments allow payment cards to expand into low value payments
• Chapter two - Datamonitor estimates the global contactless market to be worth $963 billion a year
• Chapter three - The outlook for contactless payments is bright

CONTACTLESS PAYMENTS ALLOW PAYMENT CARDS TO EXPAND INTO AREAS TRADITIONALLY ASSOCIATED WITH CASH

• Contactless payments allow quicker transactions for low value payments
  • Datamonitor definition of contactless payments
  • All contactless payment devices operate to the same standards
  • Contactless erodes the traditional advantages of cash

• Contactless should therefore appeals to a range of merchant sectors
  • Transport systems have the potential to incorporate contactless payments
  • Convenience stores are a natural environment for contactless payments
  • Contactless payments would improve customer convenience at petrol stations
  • Fast service restaurants, pubs and bars can also be suitable
  • The rollout of contactless card has been relatively slow
  • Most of the activity has been in the US, but developments have been taking place in Europe and Asia
  • Several other US issuers have since launched contactless
  • Product design and positioning in the US differ from that elsewhere
  • Further developments suggest more growth in the near future

DATAMONITOR ESTIMATES THAT THE GLOBAL CONTACTLESS MARKET HAS A POTENTIAL VALUE OF $963 BILLION A YEAR

• Datamonitor' s Contactless Payment Market Opportunity Model
  • The model covers 42 countries in three global regions, and focuses on six key retail sectors in each
  • Methodology and key assumptions
  • Datamonitor estimates the global potential for contactless payments to be worth $963 billion per year
  • The key areas for players to focus on are petrol and convenience retailers in the US and European markets

THE OUTLOOK FOR CONTACTLESS IS BRIGHT

• Contactless payments have a positive outlook
  • The success of the rollouts suggests that the technology and the business model works for all parties
  • A number of potential problems have been either solved or mitigated
  • Contactless is still unlikely to be an overnight success

• Issuers considering contactless should learn from the US rollout
  • Working with merchants is key to a successful launch

• Looking ahead, growth in the US and Asia Pacific looks set to continue, while there will increased activity in Europe
  • The Americas - the success of Chase will inspire others to roll out contactless
  • Asia Pacific - interest is strong in several markets, and this will drive future growth
  • Europe - current interest suggests strong growth in the future
  • The current economic slowdown could well lead to a delay in the rollout of contactless payments

APPENDIX

• Definitions
  • (Untitled sub-section)

• Methodology
• Further reading
• Ask the analyst
• Datamonitor consulting
• Disclaimer

TABLES

• Table: Timeline of US contactless payment launches, 2005- 2008
• Table: Geographic coverage in Datamonitor' s Contactless Payments Market Opportunity Model, 2008
• Table: Payment value ranges in Datamonitor' s Contactless Payments Market Opportunity Model, 2007
• Table: Current relevant publications
• Table: Future relevant publications

FIGURES

• Figure: Speed is central to the contactless proposition
• Figure: Long queues can result in customers going elsewhere for their caffeine fix
• Figure: Key facts about Chase Bank' s contactless offering, 2008
• Figure: Screenshots from Chase Bank' s US contactless card commercial, 2005
• Figure: Contactless payments have developed from 2003 to 2008
• Figure: The contactless opportunity is worth $963 billion a year
• Figure: On a regional level, Europe has the greatest potential for contactless payments, 2008
• Figure: The US has the greatest potential for contactless payments, estimated at $297 billion, 2008
• Figure: The largest potential market is the petrol retailing business
• Figure: The biggest potential region for contactless payments in petrol is Europe, while North America has the biggest potential for fast food, 2008
• Figure: The top 20 opportunities account for more than two thirds of the global potential for contactless payments, 2008

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