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市場調查報告書
卡片發行公司介紹：Citigroup
Card Issuer Profile: Citigroup
| 出版商 |
Datamonitor |
| 出版日期 |
2009年04月 |
商品編碼 |
86518 |
| 內容資訊 |
英文 45 pages |
| 價格 |
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卡片發行公司介紹：Citigroup 是由出版商Datamonitor在2009年04月所出版的。
這份英文市場調查報告書包含45 pages 價格從美金2795起跳。
Citigroup2008年的業績雖然極為不振，但該公司具有巨大的國際網路，就商品設計及品牌合作面而言仍是非常有力的企業。
本報告書內容包括：Citigroup卡片事業的商品策略及市場定位分析、未來預測等。內容綱要摘記如下：
第1章 概要
第2章 CITIGROUP
- 主要調查結果
- Citigroup的企業概要
- 企業歷史及背景
- 所有權、人才、經營
- 企業組織及卡片事業的定位
- 目標地區
- 集團的主要會計
- Citigroup的卡片事業
- 集團及卡片事業的M&A及地區性發展的影響
- 卡片發行策略
- Citigroup卡片種類統計
- 卡片商品
- 發送
- 卡片事業預測
- 在美國雖以調整融資貸款為目標，但也希望能吸引新顧客
- 美國內部市場處飽和狀態，因此持續以國際發展政策為優先
- Citigroup的規模和專業知識是更加發展的關鍵，但未來將調整對潛力市場的資本投資
- Citigroup在亞洲擁有穩固的基礎，未來以更加擴大發展為目標
- 進入俄羅斯及拉丁美洲市場也是主要的策略目標
- 西歐的成長已達界限
- Datamonitor Competitor Benchmark
附錄
Abstract
Introduction
Citigroup posted extremely poor financial results in 2008. However, it remains
a strong player in terms of product design and co-branding, in addition to
having a huge international distribution network. This profile focuses on
Citigroup' s card operations, highlighting the product strategies and market
positioning behind its recent developments, as well as its outlook for the
future.
Key reasons to purchase this research
- Gain a detailed understanding of Citigroup' s strategy and approach in the
card market, and apply the lessons from this to your business.
- Learn how this strategy positions Citigroup for the future and where its
biggest opportunities may lie.
- Compare Citigroup against other leading global issuers using Datamonitor' s
unique Competitor Benchmark.
Table of Contents
OVERVIEW
CITIGROUP
- Key findings
- Citigroup company overview
- Company history and background
- Ownership, staffing and management
- Company structure and the position of the cards business
- Geographic coverage of Citigroup
- Group key financials
- Citigroup' s cards business
- M&A and the impact of geographic expansion on the group and its card
business
- Card issuing strategy
- Statistics on Citigroup' s card portfolio
- Card product offering
- Distribution
- Outlook for the cards business
- In the US Citigroup is aiming to optimize its loan book but also attract
new customers
- However, saturation in the US market makes continued international
expansion a priority
- Citigroup' s scale and expertise are the key to further expansion but the
company is likely to redirect its capital to markets with most potential for
growth
- Citigroup has a strong platform in Asia and will look to further expand
- Expanding into Russia and Latin America are also key strategic goals
- Western Europe has limited the scope for growth
- Datamonitor Competitor Benchmark
APPENDIX
- Definitions
- Affinity card
- Charge card
- Co-branded card
- Commercial card
- Credit card
- Premium cards
- Private label card
- Supplementary data
- Methodology
- Further reading
- Ask the analyst
- Datamonitor consulting
- Disclaimer
TABLES
- Table: Citigroup' s board of directors, 2009
- Table: Citigroup' s executive committee, 2009
- Table: Citigroup' s profit segmented by line of business, 2004-08
- Table: Citigroup' s Global Cards business profit and loss account, 2006-08
- Table: Citigroup' s Global Cards business profit segmented by region,
2004-08
- Table: Global Cards income statement and average assets, Q1-Q4 2008
- Table: Citigroup' number of credit cards in issue in selected markets,
2003-07
- Table: Citigroup' s credit card balances outstanding in selected countries,
2003-07
- Table: Details of selected Citigroup reward card offerings in the US, 2009
- Table: Details of Citigroup' s selected College card range in the US, 2009
- Table: Scorecard logic, part one
- Table: Scorecard logic, part two
- Table: Citigroup' s revenue and profit, 2004-08
- Table: Citigroup' s assets, 2004-08
- Table: Current relevant publications, 2008 - 09
- Table: Future relevant publications, 2009
FIGURES
- Figure: Citigroup' s new structure effective for reporting purposes in
second quarter 2009
- Figure: Citi Holdings structure effective for reporting purposes in second
quarter 2009
- Figure: Citigroup' s management committee and new structure, 2009
- Figure: Citigroup has a global presence, 2009
- Figure: Citigroup reported a loss of € 19.6 billion in 2008
- Figure: Citigroup reduced its assets from a peak of € 1.6 in 2007
over 2004-08 down to € 1.4 trillion by 2008
- Figure: Net credit losses on NA cards soared to the end of 2008
- Figure: In line with its strategy Citigroup is most active in loyalty and
co-brand program offerings
- Figure: Asia Pacific accounted for the majority of product and services
developments within the group, March 2008 to February 2009
- Figure: Citigroup' s private label card offering in the US, 2009
- Figure: Citi' s ThankYou Network reward program is linked to credit cards
and other retail banking products, 2009
- Figure: Citi' s website for its ThankYou Network reward program offers a
range of redemption options
- Figure: Citigroup Competitor Benchmark
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