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市場調查報告書

網路2.0時代的網路銀行

Online Banking in the Age of Web 2.0 (Strategic Focus) - Comprehensive overview of online offerings in retail banking

出版商 Datamonitor
出版日期 2008年05月 商品編碼 67683
內容資訊 英文 36 pages
價格
本報告書已不再販售

本報告已在2011年07月19日停止出版。

簡介

本報告書內容包括:全球網路銀行動向、網路銀行通路發展對企業及一般使用者造成的影響等。內容綱要摘記如下:

概要

關鍵訊息

市場機會

  • 網路銀行逐漸擴大發展成為零售銀行通路組合的一部份
  • X及Y世代等熟乎網路的消費者參與該市場
  • 銀行有必要利用網路通路創造收益最大化
  • 銀行應持續創新

網路銀行的發展

  • 從專用撥接線路到網頁瀏覽型網路銀行
  • 透過網路提供及銷售服務
  • 網路2.0的新世界

對銀行造成的影響:網路服務的必要性增加

  • 為了整合銷售及行銷而面臨的後端課題
  • 可利用性及便利性仍留有待解決的課題
  • 網路2.0:對等對策的威脅及機會

競爭環境

  • 通路企業
  • 取得業績平台企業
  • 核心系統企業
  • 網路銀行企業
  • 專業企業

上市

  • 銀行雖然進行核心內容的創新,但仍只能提供單一業務觀點
  • 不應著重於網路2.0,而應促進發展顧客關係
  • 強調技術安全性

附錄

目錄

Abstract

Overview

Introduction

This report will explore the impacts of the growth of online banking channels for vendors and end users.

Scope

  • Covers global trends in online banking and how Web 2.0 might be incorporated to banks' advantage
  • NA

Report Highlights

Internet banking has evolved since the mid-90s rush to get online, moving from service to sales online has been a key goal for banks, and the emergence of Web 2.0 has been attracting attention in retail banking circles, making it an opportunie monent to asses how far internet banking has come and where it needs to go from here

Reasons to Purchase

  • Gives insight into current state of play in online banking and where banks are looking to take their offerings in the era of Web 2.0
  • NA

Table of Contents

  • Overview
    • Catalyst
    • Summary
  • Key Messages
    • Online banking has grown up and become part of the retail banking channel mix
    • Generations X and Y enter the market as internet-savvy consumers
    • Banks need to maximize the revenue generation potential of their online channel
    • Not all banks' internet services are the same
    • Integration with sales and marketing faces the challenge of back-end silos
    • Web 2.0 brings both promises and challenges
    • The technology vendor landscape presents a lot of variety
  • Table of Contents
  • Table of figures
  • Market Opportunity
    • Online banking has grown up and become part of the retail banking channel mix
      • Mature banking markets: online is a supplementary channel,not a replacement
      • Immature markets: opportunities in internet, but also mobile banking
    • Generations X and Y enter the market as internet-savvy consumers
    • Banks need to maximize the revenue generation potential oftheir online channel
      • The promise of multi-channel selling
    • Banks need to keep innovating
  • Internet Banking Evolution
    • From proprietary dial-up to browser-based online banking
    • Servicing and sales via the internet today
      • Internet banking transactions and services: not all banksare equal
      • Moving to sales via the internet
      • Usability and convenience remain a challenge
    • The brave new world of Web 2.0
      • Overview of Web 2.0 technologies
      • Banks are dipping their toes into the waters of Web 2.0
        • Forays into virtual worlds have so far borne little fruit
        • Mashups are an easier concept for banks
  • Impact on Banks: Making Online Offerings More Compelling
    • Integration with sales and marketing faces the challengeof back-end silos
    • A single customer view is required for retention and up-sell
    • Usability and convenience remain a challenge
    • Web 2.0 - threat and opportunity in equal measure
      • Security and brand impairment are the biggest risks arising from Web 2.0
        • A UK bank faces the wrath of socially networked students
        • Investors campaign against frozen ABCP market on Facebook
      • Web 2.0 has immediate potential for B2C communications
      • Web 2.0 can also empower internal communications
      • The future of Web 2.0 in banking
  • Competitive Landscape
    • Channel vendors
      • S1 Corp.
      • Chordiant Software
      • Portrait Software
      • Fiserv taps Portrait for CBS Aperio and buys CheckFree,gaining Corillian in the process
      • Fidelity creates TouchPoint
      • Eglue
      • Sybase Financial Fusion
    • Transaction acquiring platform vendors
      • ACI
      • Fidelity' s eFunds
      • CR2
    • Core system vendors
      • Metavante
      • Misys
      • Temenos
      • TietoEnator
      • Financial Objects
      • SAP
      • i-flex, Infosys and FNS
    • Dedicated internet banking vendors
      • Intelligent Environments
      • Intuit' s Digital Insight
    • Specialist vendors
      • Adobe
      • EdgeIPK
      • WorkLight
  • Go to Market
    • Offer single-view capabilities, whether or not the bank has undergone core renewal
      • Integration of data across product silos
    • Sell enhanced customer relationship, not Web 2.0
    • Stress the security of your technology
  • APPENDIX
    • Methodology
    • Further reading
    • Ask the analyst
    • Datamonitor consulting
    • Disclaimer
  • List of Figures
    • Figure 1: Broadband penetration in selected OECD countries
    • Figure 2: Banks' investment priorities show that no single channel is expected to dominate
    • Figure 3: Online banking timeline
    • Figure 4: Typical online banking service functions available to retail customers
    • Figure 5: Vendor landscape
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