卡片發行公司介紹：RBS

本報告已在2011年07月19日停止出版。

簡介

目錄

Abstract

Overview

Introduction

RBS is one of the oldest banks in the UK. Since its acquisition of NatWest in 2000, it has embarked on a program of international expansion and, outside of the UK, now operates in the US, Europe and Asia Pacific. This profile focuses primarily on RBS' s card operations, providing an overview of its current market positioning and outlook for the future.

Reasons to Purchase

• Understand the key elements of RBS' s strategy and approach in the card issuing space, and see how this can be applied to your business.
• Learn how this strategy positions RBS for the future and where its biggest opportunities may lie.
• See how RBS stacks up in Datamonitor' s unique Competitor Benchmark exercise.

Table of Contents

• Overview
  • Catalyst
  • Summary
• Table of Contents
• Table of figures
• Table of tables
• RBS
  • Key findings
  • Company overview
    • Background
    • Ownership and management
      • RBS board of directors
      • Employees
      • Management values
    • Company structure
      • Retail Markets is comprised of four divisions
    • Geographic coverage
      • RBS has expanded internationally through a combination of organic growth, acquisition and strategic partnerships
    • Card statistics
      • Number of debit cards in issue
      • Number of credit cards in issue
    • Key financials
      • Profit and loss account
      • Balance sheet
    • Card product offering
      • RBS introduced a new pricing program on UK credit cards in 2007
      • RBS was the first to introduce contactless technology on payment cards in the UK
      • RBS trials mobile payments in the UK
      • RBS launches mobile banking service
    • Distribution
  • Company outlook
    • RBS has adopted a vast multi-brand strategy in its cards business
      • Joint venture partnerships have proved to be a success and should be considered in the medium term
    • RBS has a strong position in the UK but the market conditions are difficult
    • The combination of RBS with ABN AMRO' s Client Business Units provides RBS with a platform to grow its credit card offerings further
    • Outside the UK, RBS has scope to grow consumer businesses within Europe
      • However, both Santander and Fortis will strengthen their position in the retail banking market in Europe
      • There is an opportunity to grow in the rest of Europe, where credit card penetration is low
    • Latin and North America: There is potential to grow credit card business in the Americas
    • Asia-Pacific: the potential to build credit card business across the region is significant
      • It seems that RBS will use its position in China to expand further into the region
  • Datamonitor Competitor Benchmark
• APPENDIX
  • Definitions
    • Co-branded card
    • Commercial card
    • Contactless card
    • Corporate card
    • Credit card
    • Private label card
    • Purchasing cards
  • Supplementary data
  • Methodology
  • Further reading
  • Ask the analyst
  • Datamonitor consulting
  • Disclaimer
  • List of Tables
    • Table 1: RBS board of directors and executive committee details, 2008
    • Table 2: RBS group global employees by function, 2002-06
    • Table 3: Timeline of RBS' s major market entry and expansion activities, 2000-07
    • Table 4: Retail markets and Citizens were the second and fourth largest contributors to the group' s profit, respectively, in 2007
    • Table 5: A selection of RBS credit card offering in the UK, 2008
    • Table 6: A selection of RBS credit card offering in the US, 2008
    • Table 7: Scorecard logic, part one
    • Table 8: Scorecard logic, part two
    • Table 9: RBS debit cards in issue by geography, 2006
    • Table 10: RBS credit cards in issue by geography, 2006
    • Table 11: RBS credit card balances outstanding by geography, 2006
    • Table 12: The revenues, costs and net profits of the RBS group, 2003-07
    • Table 13: RBS balance sheet, 2002-06
    • Table 14: Current relevant Datamonitor publications, 2008
    • Table 15: Future relevant Datamonitor publications, 2008
  • List of Figures
    • Figure 1: RBS' s credit card operations are concentrated in the following countries around the globe, 2008
    • Figure 2: The UK is the largest market, with 78.1% of RBS' s total issued debit cards in 2006, 2002-06
    • Figure 3: RBS had 14.5 million credit cards in issue in 2006, 2002-06
    • Figure 4: The value of balances outstanding was €17.6 billion in 2006, 2002-06
    • Figure 5: RBS has demonstrated strong financial performance during 2003-07
    • Figure 6: RBS has a large balance sheet, 2003-07
    • Figure 7: RBS' s competitor benchmark

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