企業行動力市場：至2012年（策略分析）

本報告已在2011年07月19日停止出版。

簡介

目錄

Abstract

Overview

Introduction

Due to the relative immaturity of the mobile enterprise market, it can be immensely difficult to get a clear understanding of how the mobility industry is evolving. This report aims to provide clarity to vendors and investors in mobility solutions, by identifying the key market trends and forecasting future growth opportunities.

Scope

• Identifies the penetration of mobility solutions by vertical market and highlights the industries which are planning the most greenfield investments.
• Assesses the growth potential of different regions by analyzing planned investments by enterprises within those regions.
• Evaluates the effect of new technologies, such as Fixed Mobile Convergence, on the mobility market.
• Identifies the vendors' primary offerings and assesses mobile network operators' influence in the enterprise mobility market.

Report Highlights

The market for mobile enterprise solutions is undoubtedly growing but a comprehensive analysis of the mobility market reveals that growth will be slower than expected, due to enterprise pain points not being completely addressed, and vendors' marketing strategies not clearly demonstrating return a on investment.

The competitive landscape is still maturing and enterprises are receiving mixed messages from vendors all claiming to be the market leader and offering an ' end to end' solution.

Channel to market is important and vendors should consider enterprise preferences for a hosted or behind the firewall solution, and make full use of resellers, partners and mobile network operators. It is also important to target key messages at the right individuals within enterprises and be aware of budget constraints.

Reasons to Purchase

• Provides a clear, complete and comprehensive guide to the enterprise mobility market, identifying and evaluating market trends.
• Offers a critical balance between end user data, primary research and concise, insightful analysis.
• Covers the breadth of the mobility space, helping decision makers understand market opportunities and the best ways to address those opportunities.

Table of Contents

• Overview
  • Catalyst
  • Summary
• Key Messages
  • The market for mobile enterprise solutions is growing steadily
  • Hardware is the largest growth area in enterprise expenditure
  • Financial Services Institutions have the highest adoption rates of mobility solutions
  • Healthcare providers are set to make the most greenfield investments in mobility
  • Mobility is unlikely to be an enterprise' s largest IT project in 2008
  • Fixed mobile convergence will break through eventually
  • The demand for mobile enterprise applications is growing slowly
  • Security and integration concerns are currently the greatest barriers to adoption
  • Network operators are playing an increasingly prominent role in the enterprise market
  • Channel strategies vary according to the solution and vendor
• Table of Contents
• Table of figures
• Table of tables
• Market Opportunity
  • The market for mobile enterprise solutions is not fulfilling its promise
    • Defining enterprise mobility
    • Return on investment must be proven
  • Rates of investment and penetration vary by geography, industry and company size
  • The market for mobile enterprise solutions is growing steadily
    • Western Europe and Asia Pacific will show the largest overall growth in absolute terms
  • Hardware (devices) is the largest growth area in enterprise expenditure
    • The penetration of mobility solutions has been increasing
    • Enterprises will continue to invest in all mobility technologies over the next two years
    • The bundling of solutions may explain consistent growth across the mobility market
  • Financial Services Institutions have the highest adoption rates of mobility solutions
    • The benefits of enterprise mobility are clear in the manufacturing and retail industry
    • Wireless payment applications an interesting growth area
  • Healthcare providers are set to make the most greenfield investments in mobility
    • Enterprises must be educated about the mobility solutions available to them and the potential RoI
  • Larger enterprises are more likely to deploy mobility solutions
    • Market penetration is slowing in the large enterprise space
    • Large enterprises spend the most on mobility solutions
  • Mobility is unlikely to be enterprises' largest IT project in 2008
    • The value of investments in mobility is smaller
• Technology Evolution
  • Fixed mobile convergence will break through eventually
    • The philosophy of Mobile to Mobile (MMC) Convergence is gradually being adopted
    • Desk phone investment may become redundant
  • A dream of interoperability, but the reality is very different
  • The demand for mobile enterprise applications is growing slowly
  • Devices need to be user friendly, secure and easy to manage
    • Enterprises need secure device management solutions
• Customer Impact: Enterprise Pain points have to be addressed
  • The Return on Investment for mobility solutions can be proven
  • Business process improvements are driving investments in mobility technologies
    • Cost is not the top objective when deploying mobility
    • Mobility can help reduce enterprises' carbon footprint
  • Security and integration concerns are the greatest barriers to adoption
    • Security is still perceived to be an issue despite vendors' claims that it is not a problem
    • Cost and device lifetime are also inhibiting enterprises
    • There is not always a business case for mobility solutions
    • The lack of regulations and proliferation of devices may be confusing for enterprises
  • There are increasing opportunities for mobility solutions across all verticals
    • Enterprise mobility has traditionally been deployed for field force automation
    • Public welfare agencies have made mobility investments
    • There is a lot of demand from the healthcare sector for mobility solutions
    • Field Force sales within Pharmaceutical is a key growth area
    • Mobile email is more popular for financial services and sales
    • Insurance and financial planning are key adopters of mobility solutions
    • Investment banking / stock trading
• Competitive Landscape
  • The leading vendors in enterprise mobility provide a variety of offerings
  • Network operators are having an increasingly prominent role in the enterprise market
  • The competitive landscape in the enterprise mobility market is fragmented
    • IBM, RIM and Nokia are market leaders
    • HP, Microsoft, Motorola, Oracle, Sybase iAnywhere are considered as the primary challengers
  • Summary scores reveal low end users sentiment towards mobility solutions on offer
  • Mindshare in the mobility market is dominated by two large vendors: HP and IBM
  • There is not yet a clear leader in the increasingly competitive enterprise mobility market
• Go to Market
  • Channels to market are important for vendors to expand their businesses
    • As the market matures, preferred routes to market are changing
    • Both the CEO and CIO are likely to have some degree of influence over mobility decisions
    • Resellers and partners offer advantages for vendors to expand their audience
    • Channel preference is related to company size
  • Analysis of mature markets reveals that enterprises prefer an on site solution
    • Spanish and Italian enterprises are most likely to purchase their mobility solutions direct from a supplier
  • Channel varies according to the solution and vendor
    • MNOs offer another route to market for vendors
    • Vendors should recognize that many employees purchase handsets from retail outlets
  • Vendors need to be clear when marketing their solutions how they will benefit enterprises
    • Concentrate on solutions for improving business processes
    • Provide transparency on costs and security
    • Target key verticals and geographies where growth is strong
    • As the market grows, strengthen solution breadth
• APPENDIX
  • Definitions
  • Methodology
  • Further reading
  • Ask the analyst
  • Datamonitor consulting
  • Disclaimer
  • List of Tables
    • Table 1: Enterprise expenditure on mobility solutions by region ($m)
    • Table 2: Global enterprise mobility expenditure ($m)
    • Table 3: Penetration of mobility solutions and projected greenfield investments in 6 months
    • Table 4: Penetration of solutions and projected investment in 6 months/2 years
    • Table 5: Breakdown of enterprise mobility expenditure by vertical and region 2008 ($m)
    • Table 6: Penetration of mobility solutions by vertical in the next 6 months? 2 years?
    • Table 7: Penetration of mobility technologies by size band, investment in next 6 months/2 years
    • Table 8: Enterprise mobility expenditure by size band ($m)
    • Table 9: Which technology area is your single biggest IT project in 2007 fall under?
    • Table 10: What are the key benefits you expect from mobility?
    • Table 11: What issues prevent your organization from investing in mobility solutions?
    • Table 12: The Enterprise Mobility Decision Matrix*
    • Table 13: Enterprise Mobility Decision Matrix - vendor scores summary
    • Table 14: Please pick two firms which you believe to be ' leaders' in enterprise mobility
    • Table 15: Rank the 2 most influential positions for investment decisions regarding mobility
    • Table 16: What is your preferred approach to buying mobility technologies?
    • Table 17: What is your preferred approach to buying mobility technologies?
  • List of Figures
    • Figure 1: Western Europe and Asia Pacific will show the largest growth in absolute terms
    • Figure 2: Hardware will experience the largest growth
    • Figure 3: The penetration of mobility solutions is gradually increasing
    • Figure 4: Financial services is the largest vertical for mobility expenditure in 2008
    • Figure 5: The healthcare industry is driving growth in mobility
    • Figure 6: Large enterprises have a much higher penetration of mobility solutions
    • Figure 7: Enterprise mobility expenditure by size band
    • Figure 8: Mobility deployments are unlikely to be enterprises largest IT project
    • Figure 9: Cellular technology evolution
    • Figure 10: Improved business processes is the key benefit of enterprise mobility solutions
    • Figure 11: Enterprises consider security concerns to be their top inhibitor
    • Figure 12: Leading vendors provide a variety of offerings
    • Figure 13: The Enterprise Mobility Decision Matrix
    • Figure 14: IBM and HP are leaders in enterprise mobility mindshare
    • Figure 15: The CEO is the most influential position for making mobility investment decisions
    • Figure 16: Two thirds of enterprises purchase their mobility solutions through resellers
    • Figure 17: Enterprises in Germany and Italy prefer to deploy mobility as a hosted service

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