社交網路市場的未來

本報告已在2011年07月19日停止出版。

簡介

目錄

Abstract

Overview

Introduction

Virtual communities & online social networking sites are providing a new. powerful, & extremely popular medium for human connection. In the near term, infrastructure providers, social network providers, & wireless players stand to profit largely.

Scope

• Sizes and forecasts memberships and revenue for social networking through 2012
• Drills down into the fundamental drivers for social networking
• Provides in-depth strategic analysis of all major stakeholders in the social networking market, from startups to multinational enterprises
• Identifies underserved and potentially profitable regional markets

Report Highlights

Global social networking will grow rapidly in the near future but plateau by 2012.

The hothouse atmosphere of easy capital, media attention, and and user curiosity which stimulates innovation will not be sustained indefinitely. All players must develop a two-pronged strategy to survive the extremes of heat and eventual chill which this market will undergo.

Social networking services must be prepared to absorb demand from countries they did not anticipate as lucrative markets for advertising.

Reasons to Purchase

• Understand what makes a social networking service succeed or fail
• Isolate strategic advantages in a highly volatile market
• Gain insight into the core drivers of change across regions and demographics

Table of Contents

• Overview
  • Catalyst
  • Summary
  • Methodology
• Executive Summary
  • Introduction
  • The outlook for social networks (Market Focus)
  • Exploiting explosive growth & fostering opportunities in social networking (Strategy Focus)
  • Routes to reliability and user adherence in social networking (Technology Focus)
  • The future of social networks in North America (Databook)
  • The future of social networks in EMEA (Databook)
• Table of Contents
• Table of figures
• Table of tables
• The outlook for social networking (Market Focus)
  • Summary
  • Global growth in social networking will plateau in the next five years
  • Three distinct paths to success have emerged for social networking services
    • People-based sites
      • People-based sites - offline relationships
      • People-based sites - online relationships
    • Content-based sites
    • Special-interest sites
    • General success factors for social networks
  • Major enterprises have committed to social networking as a marketing channel
    • Building a presence in existing social networks
    • Leveraging brand to create social networking properties
    • Adding selected social networking components to existing web sites
  • A nascent value chain is emerging
  • Innovation will continue at a high pitch
• exploiting explosive growth & fostering opportunities in social networking (Strategy Focus)
  • SUMMARY
  • Social networking startups should isolate the fundamental need they intend to serve
    • People-oriented services: off-line friends
    • People-oriented services: on-line friends
    • People-oriented services: crossing the line between offline and online friendships
    • Content-oriented services
    • Special interest services
    • Opening APIs
  • Social networking services should be prepared for a long tail of regional audiences
  • Search firms & media properties should maintain an aggressive acquisition strategy
  • Brands should decide whether to buy, build or partner in social networking
  • Technology providers should isolate elements in the value chain that they can own
  • Consultants and systems integrators should guide customers through a confusing and chaotic landscape
• routes to reliability & user adherence in social networking (Technology Focus)
  • Summary
  • Scalability and availability are critical issues for social networking services
  • Social networking service of all stripes should be preparing their mobile strategies
  • The ability to port content and contacts between non-competing social networking services
• The future of social networks in north america (Databook)
  • Introduction
  • Social networking revenue & membership growth in North America
  • Social networking revenue & membership growth in Canada
  • Social networking revenue & membership growth in the US
• The future of social networks in emea (Databook)
  • Introduction
  • Social networking revenue & membership growth in EMEA
  • Social networking revenue & membership growth in France
  • Social networking revenue & membership growth in Germany
  • Social networking revenue & membership growth in Italy
  • Social networking revenue & membership growth in Russia
  • Social networking revenue & membership growth in Spain
  • Social networking revenue & membership growth in the UK
  • Social networking revenue & membership growth in the rest of EMEA
• APPENDIX
  • Definitions
    • Social network
    • Social networking service
    • Membership
  • Methodology
  • Further reading
  • Ask the analyst
  • Datamonitor consulting
  • Disclaimer
  • List of Tables
    • Table 1: Global social networking revenue, 2006-2012
    • Table 2: Global social networking memberships, 2006-2012
    • Table 3: Social networking revenue & membership growth in North America
    • Table 4: Social networking revenue & membership growth in Canada
    • Table 5: Social networking revenue & membership growth in the US
    • Table 6: Social networking revenue & membership growth in EMEA
    • Table 7: Social networking revenue & membership growth in France
    • Table 8: Social networking revenue & membership growth in Germany
    • Table 9: Social networking revenue & membership growth in Italy
    • Table 10: Social networking revenue & membership growth in Russia
    • Table 11: Social networking revenue & membership growth in Spain
    • Table 12: Social networking revenue & membership growth in the UK
    • Table 13: Social networking revenue & membership growth in the rest of EMEA
  • List of Figures
    • Figure 1: Global social networking revenue, 2006-2012
    • Figure 2: Global social networking memberships, 2006-2012
    • Figure 3: Social networking memberships in the United States, 2007
    • Figure 4: Social networking memberships in Taiwan, 2007
    • Figure 5: Social networking memberships in France, 2007
    • Figure 6: Social networking memberships in Belgium, 2007
    • Figure 7: Social networking memberships in Tunisia, 2007
    • Figure 8: Social networking memberships in Mexico, 2007
    • Figure 9: Social networking memberships in Colombia, 2007
    • Figure 10: Social networking memberships in Hong Kong, 2007
    • Figure 11: Three tier server model
    • Figure 12: Social networking revenue & membership growth in North America
    • Figure 13: Social networking revenue & membership growth in Canada
    • Figure 14: Social networking revenue & membership growth in the US
    • Figure 15: Social networking revenue & membership growth in EMEA
    • Figure 16: Social networking revenue & membership growth in France
    • Figure 17: Social networking revenue & membership growth in Germany
    • Figure 18: Social networking revenue & membership growth in Italy
    • Figure 19: Social networking revenue & membership growth in Russia
    • Figure 20: Social networking revenue & membership growth in Spain
    • Figure 21: Social networking revenue & membership growth in the UK
    • Figure 22: Social networking revenue & membership growth in the rest of EMEA

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