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市場調查報告書

快速發展中的IVR市場收益

Profiting from IVR in a Rapidly Shifting Marketplace (Strategy Focus)

出版商 Datamonitor
出版日期 2008年02月 商品編碼 63699
內容資訊 英文 12 pages
價格
本報告書已不再販售

本報告已在2011年07月19日停止出版。

目錄

Abstract

Overview

Introduction

This brief will provide vendors with strategies to develop an optimal solution to gain more share in the IVR market in a changing infrastructure environment.

Scope

A discussion on the dynamics of the IVR in the changing infrastructure environment. An overview of the growth of Voice-XML based IVR solutions and the principal reasons for this expansion. A description of the ways in which vendors can align their IVR solutions to help customers increase quality of customer care.

Report Highlights

  • How vendors can help customers leverage the IVR platform for the entire enterprise and create channels for revenue generation.
  • Strategies for vendors to build a migration plan for customers to move towards a more open-standards based platform and to implement it by developing a healthy partner ecosystem.

Reasons to Purchase

  • Learn about the market dynamics and the actions vendors should take to be successful in the market.
  • Comprehend how open-standards - Voice-XML based IVR can help lower overall costs for enterprises and create new revenue channels for service providers

Table of Contents

  • DATAMONITOR VIEW
    • CATALYST
    • SUMMARY
  • ANALYSIS
    • Implement a flexible migration plan that meets the unique needs of companies
      • Showcase the advantages of moving to a Voice-XML platform
      • Tackle inhibitions on a case-by-case basis
      • Protect customer installed base with strategic pricing strategies
    • Focus on the core features and functions of IVR platforms
    • Develop an effective and unique partner ecosystem
      • Partnering with application developers
        • Partnering with system integrators (SI' s)
        • Partner with strategy and management consulting firms
    • Position IVR as an enabling platform across the entire enterprise
      • Unified Communications
      • Field services
    • Align IVR with new revenue channels
      • Multimedia benefits all stakeholders
      • Preempt customer interaction requirement
  • ACTIONS
    • Give customers a roadmap to upgrade to the new technology
    • Allow businesses to design and manage their own applications
    • Sell IVR to the enterprise
    • Provide more channels to generate revenues
  • APPENDIX
    • Definitions
      • Contact centers
      • Dual tone multi-frequency (DTMF)
      • Interactive voice response (IVR)
      • Open standards
      • Voice-XML
    • Methodology
    • Further reading
    • Ask the analyst
    • Datamonitor consulting
    • Disclaimer
    • List of Tables
      • Table 1: Voice-XML vs. Traditional IVR revenue, 2006- 2012
      • Table 2: Voice-XML vs. Traditional IVR revenue, 2006- 2012 by proportion
    • List of Figures
      • Figure 1: Voice-XML vs. Traditional IVR revenue, 2006- 2012
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