迅速擴大的金磚四國中產階級

本報告已在2011年07月19日停止出版。

簡介

目錄

Abstract

Overview

Introduction

All of the BRIC markets have great potential for overcoming their past economic underperformance and establishing the most stabilizing of forces - a prosperous middle class. This group in each country is growing at varying rates but the future direction is clear: the middle class will both broaden and deepen providing a solid base for the development of a strong consumer packaged goods industry.

Scope

• In-depth quantitative data covering historical and forecast demographic trends in Brazil, Russia, India and China.
• Covers population size and growth overall, by age and gender, and incidence of key age-related health conditions.
• Qualitative analysis of these key population trends.
• Actionable recommendations for producers and marketers seeking to leverage opportunities within those markets.

Report Highlights

Since the late 1990s, Russia' s economy has benefited from the twin factors of economic structural reforms and high global commodity prices of oil. These have boosted consumer confidence as individuals are more confident of their current situation and their ability to plan their future expenditure, especially in the middle class.

India' s overall GDP is reasonably strong but this is mainly due to the vast population of the country. On a per capita basis it lags behind the other BRIC countries. In 2005 the par capita GDP of China was almost double that of India with Brazil and Russia some distance ahead.

Home ownership in Brazil is higher than in the US and is growing steadily, whereas in all other BRIC countries the rate of occupant ownership is in decline. The average home price in Brazil is the highest in all of the BRIC countries but the gap is being closed by China which should almost reach parity by 2010.

Reasons to Purchase

• Gain access to detailed data and forecasts to inform your decision-making
• Understand the economic trends and shifting consumer motivations in the BRIC countries
• Improve your marketing by following best-practice guidelines enabling more effective targeting with on-trend products and relevant communications

Table of Contents

• DATAMONITOR VIEW
  • CATALYST
  • SUMMARY
  • METHODOLOGY
  • TABLE OF CONTENTS
  • Datamonitor View 1
  • CATALYST 1
  • SUMMARY 1
  • METHODOLOGY 1
  • TABLE OF CONTENTS 2
  • Analysis 4
  • The potential for a burgeoning middle class varies by BRIC market 4
  • Brazil' s open and relatively stable democracy bodes well for the future 4
  • Brazil' s economy is improving strongly 4
  • Disparity of income has long been the reality of Modern Brazil 5
  • Brazil' s income distribution is uneven but is fast improving 6
  • Rising home ownership is a key opportunity in Brazil 6
  • Increasing scarcity of resources should be beneficial to Brazil' s commodity-based wealth 7
  • The once precarious state of the middle class in Russia is now stabilizing 8
  • Income equality in Russia is improving quicker than in any other BRIC market 8
  • The growing wealth of Russia is driving the broadening of the middle class 9
  • Growth in the housing market signals opportunities in household-related products 10
  • Russia' s improving political and economic stability favors the continuance of a middle class 11
  • Russia' s economy and society are opening and transcending its borders 11
  • Of all BRIC markets, India' s knowledge economy has the most stable middle class potential 11
  • India' s investment in its service industries can underpin the growth of its middle class 11
  • India' s cultural diversity can be a positive factor in establishing foreign brands in the ' consumerscape' 11
  • India' s income inequality is now less severe than in many European countries 12
  • India' s low GDP suggests a broad but shallow middle class 13
  • The housing market in Indian cities parallels the patterns seen in the West 13
  • China' s middle class is strongest in urban areas 14
  • Rising income inequality in China is indicative of the rising urban middle class 14
  • China' s manufacturing success is fuelling the urban spending boom 15
  • Consumer aspirations for foreign brands are growing 16
  • China' s entrepreneurial culture is a dual-edged sword for brands 16
  • China' s central planning can help economic growth with a strong uniting vision 17
  • Action points 18
  • Prepare for increased conspicuous consumption as the middle class asserts its rising affluence 18
  • Intellectual property must be protected 18
  • Prepare for the future with higher premium goods and services 19
  • Take existing mature brands into new BRIC markets to milk as cash cows 20
• ANALYSIS
  • The potential for a burgeoning middle class varies by BRIC market
  • Brazil' s open and relatively stable democracy bodes well for the future
    • Brazil' s economy is improving strongly
    • Disparity of income has long been the reality of Modern Brazil
      • Income inequality is reducing, creating greater potential for a sizeable middle class
    • Brazil' s income distribution is uneven but is fast improving
    • Rising home ownership is a key opportunity in Brazil
    • Increasing scarcity of resources should be beneficial to Brazil' s commodity-based wealth
      • Environmental concerns may slow Brazil' s economic and infrastructural development
  • The once precarious state of the middle class in Russia is now stabilizing
    • Income equality in Russia is improving quicker than in any other BRIC market
    • The growing wealth of Russia is driving the broadening of the middle class
    • Growth in the housing market signals opportunities in household-related products
    • Russia' s improving political and economic stability favors the continuance of a middle class
    • Russia' s economy and society are opening and transcending its borders
  • Of all BRIC markets, India' s knowledge economy has the most stable middle class potential
    • India' s investment in its service industries can underpin the growth of its middle class
    • India' s cultural diversity can be a positive factor in establishing foreign brands in the ' consumerscape'
    • India' s income inequality is now less severe than in many European countries
    • India' s low GDP suggests a broad but shallow middle class
    • The housing market in Indian cities parallels the patterns seen in the West
  • China' s middle class is strongest in urban areas
    • Rising income inequality in China is indicative of the rising urban middle class
    • China' s manufacturing success is fuelling the urban spending boom
    • Consumer aspirations for foreign brands are growing
    • China' s entrepreneurial culture is a dual-edged sword for brands
    • China' s central planning can help economic growth with a strong uniting vision
  • Action points
  • Prepare for increased conspicuous consumption as the middle class asserts its rising affluence
  • Intellectual property must be protected
  • Prepare for the future with higher premium goods and services
  • Take existing mature brands into new BRIC markets to milk as cash cows
  • List of Tables
    • Table 1: GDP per capita (US$), 2000-2010, Brazil
    • Table 2: Gini co-efficient, 2000-2010, Brazil
    • Table 3: Income quintile distribution (US$), 2005, Brazil
    • Table 4: Home occupancy ownership (%) and average home price (US$), 2000-2010, Brazil
    • Table 5: Gini co-efficient, 2000-2010, Russia
    • Table 6: Income quintile distribution (US$), 2005, Russia
    • Table 7: GDP per capita (US$ 1995), 2000-2010, Russia
    • Table 8: Home occupancy ownership (%) and average home price (US$), 2000-2010, Russia
    • Table 9: Gini co-efficient, 2000-2010, India
    • Table 10: Income quintile distribution (US$), 2005, India
    • Table 11: GDP per capita (US$), 2000-2010, India
    • Table 12: Home occupancy ownership (%) and average home price (US$), 2000-2010, India
    • Table 13: Gini co-efficient, 2000-2010, China
    • Table 14: Income quintile distribution (US$), 2005, China
    • Table 15: GDP per capita (US$), 2000-2010, China
    • Table 16: Home occupancy ownership (%) and average home price (US$), 2000-2010, China
  • List of Figures
    • Figure 1: Brazil' s economy is based on services and commodity resources
    • Figure 2: The affluence and needs of the middle class inevitably evolves

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