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市場調查報告書
製藥業對CRM供應商的選擇（競爭對手的觀點）
Decision Matrix: Selecting a CRM vendor in the pharmaceutical industry (Competitor Focus)
| 出版商 |
Datamonitor |
| 出版日期 |
2007年11月 |
商品編碼 |
57957 |
| 內容資訊 |
英文 29 pages |
| 價格 |
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本報告已在2011年07月19日停止出版。
報告書內容包括：製藥業CRM應用程式市場發展狀況概括、市場領導者之技術評估、用戶意見與對市場的影響分析、主要供應商個別分析、選定供應商時的準則等等，內容綱要摘記如下：
Datamonitor的看法
市場發展
- CRM於生命科學業的競爭已進入新的階段
- 製藥業CRM決策
- Oracle是市場領導者，在業界的特殊性與功能性之間取得適當的平衡
- Cegedim Dendrite是主要供應商，擁有強大的業界Know-how並受普及採用
- Salesforce.com擁有新配送模式並得到終端用戶的支持
- StayinFront在最新技術平台上提供堅強的多頻道功能
- Verticals onDemand的VBioPharma CRM產品將讓競爭環境產生變化
市場領導者
- 市場領導者：技術評估
- 市場領導者：用戶意見
- 市場領導者：對市場的影響
供應商分析
- Oracle - Siebel：製藥CRM領導者
- Cegedim Dendrite - Teams：製藥CRM領導者
- Cegedim Dendrite - Mobile Intelligence：製藥CRM領導者
- Salesforce.com：製藥CRM領導者
- StayinFront：製藥CRM領導者
- Verticals onDemand：製藥CRM領導者
附錄
Abstract
Overview
Introduction
This report provides a comparative analysis of the leading CRM vendors in the
pharmaceutical market in order to help companies select a CRM solution based
on its technology strength, reputation amongst end users and ability to
influence the market.
Scope
- Identifies which technology vendors pharmaceutical companies should
' shortlist' when considering the purchase of a CRM solution.
- Provides a comparative technology assessment of the CRM solutions offered
by leading vendors in the pharmaceutical market, globally
- Identifies which CRM solution providers have the most impact on the
pharmaceutical market
- Explores how end users perceive CRM vendors across eight categories such
as product quality and service capabilities
Report Highlights
By combining robust CRM technology with extensive market impact in the
pharmaceutical sector, Oracle is positioned as the leader for CRM solutions in
the life sciences;
With its recent acquisition of Dendrite, Cegedim has increased its market
impact and has positioned itself as an important leader in the pharmaceutical
CRM market;
By offering new technology platforms StayinFront and Salesforce.com have
become important players in the pharmaceutical CRM landscape; and While still
a newcomer, Verticals onDemand, boasts domain expertise and a competitive
end-user interface.
Reasons to Purchase
- Understand the topography of the competitive landscape for CRM in the
pharmaceutical industry
- Identify the strengths and weaknesses of leading CRM vendors and their
solutions
- Obtain insight into how IT managers in Pharma perceive key vendors in the
market for CRM
Table of Contents
- DATAMONITOR VIEW
- CATALYST
- SUMMARY
- METHODOLOGY
- MARKET DEVELOPMENTS
- The competitive landscape for CRM in the life sciences is entering a new
phase
- The CRM in Pharmaceuticals Decision Matrix
- Oracle is the top leader by striking the right balance between
industry specificity and functionality
- Cegedim Dendrite is a leading vendor with strong industry expertise
and an expanded installed base
- With a new delivery model and strong end-user sentiment Salesforce.com
is building momentum
- StayinFront offers robust multi-channel capabilities on an updated
technology platform
- Verticals onDemand' s VBioPharma CRM product will change the
competitive landscape
- MARKET LEADERS
- Market leaders: Technology Assessment
- Market leaders: User sentiment
- Market leaders: Market Impact
- VENDOR ANALYSIS
- Oracle - Siebel: CRM in Pharma Radars
- Recommendation: Shortlist
- Cegedim Dendrite - Teams: CRM in Pharma Radars
- Recommendation: Shortlist
- Cegedim Dendrite - Mobile Intelligence: CRM in Pharma Radars
- Recommendation: Shortlist
- Salesforce.com: CRM in Pharma Radars
- StayinFront: CRM in Pharma Radars
- Verticals onDemand: CRM in Pharma Radars
- APPENDIX
- Definitions
- Datamonitor Ratings
- Extended methodology
- Technology
- User sentiment
- Market Impact
- Further reading
- Ask the analyst
- List of Tables
- Table 1: The CRM in Pharma Decision Matrix*
- List of Figures
- Figure 1: The CRM in Pharma Decision Matrix*
- Figure 2: Market leaders analysis: Technology
- Figure 3: Market leaders analysis: User sentiment
- Figure 4: Market leaders analysis: Market impact
- Figure 7: The Oracle CRM in Pharma Radar: Siebel
- Figure 5: The Cegedim CRM in Pharma Radar: Teams
- Figure 6: The Dendrite CRM in Pharma Radar: Mobile Intelligence
- Figure 8: The Salesforce.com CRM in Pharma Radar
- Figure 9: The StayinFront CRM in Pharma Radar
- Figure 10: The Verticals onDemand CRM in Pharma Radar
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